Meta Quest 3 Audience in Germany
Meta Quest 3 has an estimated audience of 1,133,929 people in Germany. 45.5% are female, 54.5% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Second Life, Antique furniture, Satire, Google Drive, Office 365.
The average Meta Quest 3 fan in Germany is 38.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Second Life, Antique furniture, Satire, with strongest over-indexing on Second Life (25× the country average). Demographically, the Meta Quest 3 audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Meta Quest 3 fans
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 38.2 |
| Estimated audience size | 1,133,929 |
Audience persona
The typical Meta Quest 3 fan in Germany is balanced, around 38.2 years old, with strong Community Orientation tendencies and a notable affinity for Second Life.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 314,060 | 1.26× |
| Bayern | 174,782 | 0.96× |
| Baden-Württemberg | 148,832 | 0.96× |
| Niedersachsen | 131,187 | 1.19× |
| Hessen | 93,422 | 1.08× |
| Rheinland-Pfalz | 59,102 | 1.04× |
| Berlin | 52,665 | 1.04× |
| Sachsen | 49,948 | 0.9× |
| Schleswig-Holstein | 45,878 | 1.13× |
| Brandenburg | 33,653 | 0.96× |
| Hamburg | 26,701 | 1.04× |
| Sachsen-Anhalt | 26,423 | 0.9× |
| Thüringen | 24,627 | 0.85× |
| Mecklenburg-Vorpommern | 17,830 | 0.82× |
| Saarland | 12,204 | 0.88× |
| Bremen | 9,717 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Second Life | 25× | Games |
| Antique furniture | 13.94× | Home & Garden |
| Satire | 5.39× | Literature |
| Google Drive | 5.04× | Technology & Electronics |
| Office 365 | 5.46× | Technology & Electronics |
| James Dean | 10.51× | Movies & TV |
| Boney M. | 10.51× | Music & Radio |
| Charity shop | 5.89× | Fashion & Accessoires |
| German television comedy | 5.62× | Movies & TV |
| Milli Vanilli | 10.2× | Music & Radio |
| Batman | 2.17× | Movies & TV |
| Kim Wilde | 10.28× | Music & Radio |
| TikTok | 1.5× | Internet & Social Media |
| Blue Bloods (TV series) | 10.52× | Movies & TV |
| Tagesschau | 1.51× | Movies & TV |
| Luxembourg | 4.92× | Travel & Leisure |
| ICloud | 3.54× | Technology & Electronics |
| Google Chrome | 4.86× | Internet & Social Media |
| Virtual reality | 3.5× | Technology & Electronics |
| Jon Voight | 11.22× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.95 |
| LGBTQ+ Identity | OPEN | 1.75 |
| Early Adopter Mentality | POWER | 1.36 |
| Indulgence | JOY | 1.33 |
| Tradition | CONSERVATISM | 1.32 |
| Social Media Usage | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.5% |
| Germany | 8.5% |
| United Kingdom | 8.4% |
See Meta Quest 3 audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Meta Quest 3 have in Germany?
Meta Quest 3 has an estimated audience of 1,133,929 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Meta Quest 3 fans?
45.5% of Meta Quest 3 fans are female, 54.5% are male, with an average age of 38.2 years.
Which brands do Meta Quest 3 fans like most?
Meta Quest 3 fans show strongest brand affinity for Second Life (25×), Antique furniture (13.94×), and Satire (5.39×) over the country average.
Where do Meta Quest 3 fans live in Germany?
Meta Quest 3 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 314,060), Bayern (reach 174,782), and Baden-Württemberg (reach 148,832). These three regions account for the largest share of the active audience.
What other brands do Meta Quest 3 fans also like?
Beyond Meta Quest 3 itself, the audience over-indexes on Antique furniture (13.94×), Satire (5.39×), Google Drive (5.04×), and Office 365 (5.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Meta Quest 3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.