Dictionary Audience in United States

Dictionary logo

Dictionary has an estimated audience of 1,063,540 people in United States. 61.0% are female, 39.0% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Gulf Arabic, Graham Greene, Cormac McCarthy, Air France, Egyptian Arabic.

The average Dictionary fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Gulf Arabic, Graham Greene, Cormac McCarthy, with strongest over-indexing on Gulf Arabic (25.37× the country average). Demographically, the Dictionary audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Extroversion, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Dictionary fans

Demographic split for Dictionary audience in United States
MetricValue
Female61.0%
Male39.0%
Average age41.8
Estimated audience size1,063,540

Audience persona

The typical Dictionary fan in United States is more female, around 41.8 years old, with strong Extroversion tendencies and a notable affinity for Gulf Arabic.

Top regions in United States

Top regions ranked by reach for Dictionary in United States
RegionReachAffinity
California117,3121×
Texas98,7891.08×
Florida71,3530.99×
New York53,0200.89×
Georgia34,5991.06×
Pennsylvania33,9480.95×
Illinois33,3710.94×
Ohio32,1410.98×
North Carolina31,2730.98×
Michigan29,1161.05×
Virginia27,0351.04×
Arizona26,4251.22×
New Jersey25,6480.95×
Tennessee22,5861.06×
Washington22,2791.04×
Indiana19,3010.99×
Maryland18,6001.02×
Massachusetts18,1530.87×
Alabama17,9771.21×
Missouri17,5441.02×
Wisconsin16,3921.02×
South Carolina16,2521.02×
Minnesota14,8410.97×
Colorado14,7610.88×
Louisiana14,7041.07×
Oklahoma14,5341.23×
Kentucky13,3631×
Oregon12,6731.04×
Mississippi10,5021.2×
Nevada9,6960.94×
Connecticut9,0790.85×
Utah9,0300.95×
Arkansas8,7611×
Kansas8,6231.03×
Iowa7,9870.91×
New Mexico6,2421.17×
Idaho5,9281.11×
West Virginia5,4101.09×
Nebraska5,1150.96×
Hawaii4,5821×
New Hampshire4,2971.03×
Maine3,4370.9×
Montana3,2081.09×
Rhode Island2,7070.8×
Washington, District of Columbia2,6310.82×
Alaska2,5891.14×
Delaware2,5600.87×
South Dakota2,4911.01×
North Dakota1,9700.9×
Vermont1,5590.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dictionary audience
BrandAffinityCategory
Gulf Arabic25.37×Travel & Leisure
Graham Greene31.99×Literature
Cormac McCarthy40.98×Literature
Air France18.27×Travel & Leisure
Egyptian Arabic15.39×Politics & Society
Vocabulary14.44×Kids & Family
Orient - أورينت45.77×News
J. D. Salinger51.63×Literature
Urban Dictionary8.65×Internet & Social Media
Fyodor Dostoyevsky31.06×Literature
Arabic pop music18.82×Music & Radio
Coraline (film)10.37×Movies & TV
Royal Jordanian47.34×Travel & Leisure
Wikipedia3.37×Internet & Social Media
Google Docs2.96×Internet & Social Media
Ukrainian language13.45×Politics & Society
Kurt Vonnegut22.48×Literature
Word4.3×Kids & Family
Baghdad Governorate28.17×Travel & Leisure
Syria7.06×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dictionary audience
TraitClusterScore
ExtroversionTHRILL1.61
SpiritualityBALANCE1.33
Family OrientationCONSERVATISM1.33
TravellingTHRILL1.26
SustainabilityBALANCE1.25
MindfulnessBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Dictionary
CountryShare
China14.2%
United States7.3%
Colombia4.0%

See Dictionary audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Dictionary have in United States?

Dictionary has an estimated audience of 1,063,540 people in United States, concentrated in California and Texas.

What is the gender split and age of Dictionary fans?

61.0% of Dictionary fans are female, 39.0% are male, with an average age of 41.8 years.

Which brands do Dictionary fans like most?

Dictionary fans show strongest brand affinity for Gulf Arabic (25.37×), Graham Greene (31.99×), and Cormac McCarthy (40.98×) over the country average.

Where do Dictionary fans live in United States?

Dictionary fans in United States are most concentrated in California (reach 117,312), Texas (reach 98,789), and Florida (reach 71,353). These three regions account for the largest share of the active audience.

What other brands do Dictionary fans also like?

Beyond Dictionary itself, the audience over-indexes on Graham Greene (31.99×), Cormac McCarthy (40.98×), Air France (18.27×), and Egyptian Arabic (15.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dictionary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.