Rascasse Audience Intelligence

Dictionary Audience in United States

A data profile of the people who buy, follow and care about Dictionary in United States — modelled from more than twelve digital signal sources. Dictionary has an estimated audience of 1,063,540 people in United States.

#8470among Topic in United States#458in Literature

The average Dictionary fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gulf Arabic, Graham Greene, Cormac McCarthy, with strongest over-indexing on Gulf Arabic (25.37× the country average).

Demographically, the Dictionary audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dictionary fan in United States is more female, around 41.8 years old, with strong Spirituality tendencies and a notable affinity for Gulf Arabic.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dictionary profile in United States.

Audience size
1.1M
in United States
Gender
61.0%♀
39.0% male
Age
41.8
average years
Country rank
#22743
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dictionary fans

61.0% are female, 39.0% are male, average age 41.8.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Dictionary audience in United States
MetricValue
Female61.0%
Male39.0%
Average age41.8
Estimated audience size1,063,540
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Dictionary audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3918%
40-4920%
50+28%
Fig. 04

Worldwide distribution

7.2%

of the worldwide Dictionary audience comes from United States.

Worldwide audience distribution share by country for Dictionary
CountryShare
China14.1%
United States7.2%
Colombia4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dictionary audience in United States is strongest.

Fig. 05

Top regions by affinity

Dictionary fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~20K1.37×
02South Dakota~3K1.23×
03Kansas~10K1.22×
04Texas~100K1.20×
05Alabama~20K1.20×
06Mississippi~10K1.19×
07Arizona~30K1.17×
08Alaska~3K1.16×
09New Mexico~6K1.12×
10Idaho~6K1.12×
11Montana~3K1.12×
12West Virginia~5K1.11×
13Virginia~30K1.08×
14Indiana~20K1.08×
15Kentucky~10K1.07×
16Missouri~20K1.06×
17Louisiana~10K1.06×
18Wisconsin~20K1.05×
19South Carolina~20K1.04×
20New Hampshire~4K1.04×
21Georgia~30K1.03×
22Nebraska~5K1.03×
23Oregon~10K1.02×
24North Dakota~2K1.01×
25Michigan~30K1.00×
26Ohio~30K0.99×
27California~100K0.98×
28North Carolina~30K0.98×
29Arkansas~9K0.98×
30Pennsylvania~30K0.96×
31Tennessee~20K0.96×
32Washington~20K0.96×
33Maryland~20K0.96×
34Iowa~8K0.95×
35Hawaii~4K0.95×
36Illinois~30K0.94×
37Utah~9K0.94×
38Maine~4K0.93×
39Minnesota~10K0.92×
40Florida~60K0.89×
41Nevada~9K0.89×
42New Jersey~20K0.88×
43Delaware~3K0.88×
44Vermont~2K0.86×
45Colorado~10K0.84×
46New York~50K0.81×
47Massachusetts~20K0.80×
48Connecticut~9K0.80×
49Rhode Island~3K0.77×
50Washington, District of Columbia~2K0.74×
Fig. 06

Affinity by region

Affinity by region — Dictionary, United States
0.74×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dictionary audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dictionary audience
#·InterestCategoryAffinity×
01Ekşi SözlükInternet & Social Media64.71×
02J. D. SalingerLiterature51.63×
03Royal JordanianTravel & Leisure47.34×
04Cormac McCarthyLiterature40.98×
05Graham GreeneLiterature31.99×
06Fyodor DostoyevskyLiterature31.06×
07Baghdad GovernorateTravel & Leisure28.17×
08Gulf ArabicTravel & Leisure25.37×
09Kurt VonnegutLiterature22.48×
10Al JazeeraMovies & TV20.00×
11Arabic pop musicMusic & Radio18.82×
12Air FranceTravel & Leisure18.27×
13Egyptian ArabicPolitics & Society15.39×
14VocabularyKids & Family14.44×
15Ukrainian languagePolitics & Society13.45×
16Coraline (film)Movies & TV10.37×
17Urban DictionaryInternet & Social Media8.65×
18WordKids & Family4.30×
19WikipediaInternet & Social Media3.37×
20Google DocsInternet & Social Media2.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dictionary audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dictionary audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.73×
Need for SecurityCONSERVATISM1.67×
Urban LifestyleOPEN1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dictionary audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.92×
Pet OwnershipJOY0.93×
Sports ActivityPOWER0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dictionary have in United States?

Dictionary has an estimated audience of 1,063,540 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dictionary fans?

61.0% of Dictionary fans are female, 39.0% are male, with an average age of 41.8 years.

03

Which brands do Dictionary fans like most?

Dictionary fans show strongest brand affinity for Gulf Arabic (25.37×), Graham Greene (31.99×), and Cormac McCarthy (40.98×) over the country average.

04

Where do Dictionary fans live in United States?

Dictionary fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Dictionary fans also like?

Beyond Dictionary itself, the audience over-indexes on Graham Greene (31.99×), Cormac McCarthy (40.98×), Air France (18.27×), and Egyptian Arabic (15.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Dictionary audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dictionary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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