Rascasse Audience Intelligence

Vocabulary Audience in United States

A data profile of the people who buy, follow and care about Vocabulary in United States — modelled from more than twelve digital signal sources. Vocabulary has an estimated audience of 3,938,771 people in United States.

#4359among Topic in United States#212in Kids & Family

The average Vocabulary fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Scrabble, Dictionary, Genetics, with strongest over-indexing on Scrabble (12.71× the country average).

Demographically, the Vocabulary audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Need for Security, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vocabulary fan in United States is more female, around 40.7 years old, with strong Need for Security tendencies and a notable affinity for Scrabble.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vocabulary profile in United States.

Audience size
3.9M
in United States
Gender
73.8%♀
26.2% male
Age
40.7
average years
Country rank
#8148
Topic in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vocabulary fans

73.8% are female, 26.2% are male, average age 40.7.

Fig. 02

Gender split

73.8%
Female
26.2%
Male
Demographic split for Vocabulary audience in United States
MetricValue
Female73.8%
Male26.2%
Average age40.7
Estimated audience size3,938,771
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Vocabulary audience in United States
Age bracketShare%
16-1920%
20-2916%
30-3917%
40-4922%
50+25%
Fig. 04

Worldwide distribution

27.7%

of the worldwide Vocabulary audience comes from United States.

Worldwide audience distribution share by country for Vocabulary
CountryShare
United States27.7%
United Kingdom5.7%
Mexico3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vocabulary audience in United States is strongest.

Fig. 05

Top regions by affinity

Vocabulary fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~60K1.80×
02Georgia~200K1.61×
03Florida~400K1.60×
04North Carolina~200K1.57×
05New Mexico~30K1.44×
06Oklahoma~60K1.36×
07Alabama~70K1.34×
08New York~300K1.24×
09South Carolina~70K1.19×
10Louisiana~60K1.19×
11Hawaii~20K1.18×
12Kentucky~60K1.16×
13Kansas~40K1.15×
14Texas~400K1.14×
15Arkansas~40K1.14×
16Pennsylvania~100K1.12×
17New Jersey~100K1.12×
18California~500K1.09×
19Indiana~80K1.07×
20Connecticut~40K1.05×
21Illinois~100K1.02×
22Washington, District of Columbia~10K1.02×
23North Dakota~8K0.99×
24Maryland~60K0.96×
25Ohio~100K0.93×
26Virginia~90K0.93×
27South Dakota~8K0.93×
28Michigan~100K0.92×
29Arizona~70K0.92×
30Tennessee~70K0.90×
31Nevada~30K0.90×
32West Virginia~20K0.90×
33Iowa~30K0.88×
34Nebraska~20K0.87×
35Delaware~9K0.87×
36Missouri~50K0.85×
37Idaho~20K0.84×
38New Hampshire~10K0.83×
39Alaska~7K0.83×
40Colorado~50K0.79×
41Maine~10K0.79×
42Washington~60K0.78×
43Vermont~5K0.78×
44Massachusetts~60K0.76×
45Montana~8K0.76×
46Wisconsin~40K0.75×
47Utah~30K0.73×
48Rhode Island~9K0.69×
49Oregon~30K0.68×
50Minnesota~40K0.65×
Fig. 06

Affinity by region

Affinity by region — Vocabulary, United States
0.65×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vocabulary audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vocabulary audience
#·InterestCategoryAffinity×
01DictionaryLiterature14.44×
02ScrabbleGames12.71×
03GrammarlyBusiness & Career5.88×
04DuolingoBusiness & Career2.76×
05Non-alcoholic beverageFood & Beverages2.71×
06Web serverTechnology & Electronics2.70×
07Distance educationBusiness & Career2.24×
08Diane KeatonMovies & TV1.98×
09Microwave ovenHome & Garden1.98×
10ZooKids & Family1.93×
11GeneticsKids & Family1.85×
12LinuxTechnology & Electronics1.83×
13PharmacyBusiness & Career1.82×
14Detroit TigersSports1.82×
15Britney SpearsMusic & Radio1.75×
16NostalgiaHome & Garden1.68×
17Charitable organizationPolitics & Society1.64×
18TraditionPolitics & Society1.58×
19RedditInternet & Social Media1.52×
20Discount storesShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vocabulary audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vocabulary audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.38×
Community OrientationOPEN1.37×
SpiritualityBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vocabulary audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Risk AppetiteTHRILL0.81×
Sports ActivityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vocabulary have in United States?

Vocabulary has an estimated audience of 3,938,771 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Vocabulary fans?

73.8% of Vocabulary fans are female, 26.2% are male, with an average age of 40.7 years.

03

Which brands do Vocabulary fans like most?

Vocabulary fans show strongest brand affinity for Scrabble (12.71×), Dictionary (14.44×), and Genetics (1.85×) over the country average.

04

Where do Vocabulary fans live in United States?

Vocabulary fans in United States are most concentrated in California (reach ~500K), Florida (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Vocabulary fans also like?

Beyond Vocabulary itself, the audience over-indexes on Dictionary (14.44×), Genetics (1.85×), Reddit (1.52×), and Non-alcoholic beverage (2.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Vocabulary audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vocabulary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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