Vocabulary Audience in United States

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Vocabulary has an estimated audience of 3,938,771 people in United States. 73.8% are female, 26.2% are male, average age 40.7. Top regions: Florida, California, Texas. Top brand affinities: Keene, New Hampshire, Goop, Grace Slick, headspace, Governor of Michigan.

The average Vocabulary fan in United States is 40.7 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Keene, New Hampshire, Goop, Grace Slick, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Vocabulary audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Family Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Vocabulary fans

Demographic split for Vocabulary audience in United States
MetricValue
Female73.8%
Male26.2%
Average age40.7
Estimated audience size3,938,771

Audience persona

The typical Vocabulary fan in United States is more female, around 40.7 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Vocabulary in United States
RegionReachAffinity
Florida549,7412.06×
California540,6921.25×
Texas412,2171.22×
New York315,0001.43×
Georgia195,6481.61×
North Carolina149,5981.26×
Pennsylvania128,6680.97×
Illinois122,8450.94×
New Jersey121,8371.22×
Ohio105,9490.87×
Virginia104,4371.09×
Michigan102,2850.99×
Arizona83,1931.03×
Tennessee78,9681×
Maryland76,8831.14×
Washington75,9380.96×
Massachusetts70,7380.91×
Indiana69,7760.97×
South Carolina68,3731.15×
Alabama67,3731.22×
Mississippi67,2642.07×
Louisiana63,0711.24×
Oklahoma51,8551.19×
Missouri51,1870.81×
Kentucky48,0940.97×
Colorado41,6730.67×
Connecticut40,3191.02×
Minnesota38,8600.69×
Wisconsin38,4120.65×
Nevada37,4600.98×
Arkansas35,0491.08×
Oregon31,6840.7×
New Mexico30,3341.54×
Iowa28,7860.89×
Kansas25,8540.83×
Utah22,8360.65×
Hawaii19,9131.18×
West Virginia17,6710.96×
Nebraska15,2470.77×
Washington, District of Columbia14,8981.26×
Idaho14,0550.71×
New Hampshire9,3530.6×
Delaware8,9610.82×
Maine8,3080.59×
Rhode Island8,2100.65×
North Dakota7,3330.91×
Alaska6,6290.79×
Montana6,5080.6×
South Dakota6,2020.68×
Vermont4,5930.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vocabulary audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop12.76×Internet & Social Media
Grace Slick19.12×Music & Radio
headspace19.01×Health
Governor of Michigan14.53×Politics & Society
Wok11.12×Food & Beverages
Google Home10.48×Technology & Electronics
Hibachi11.98×Food & Beverages
Vocal harmony6.48×Music & Radio
Cherish (group)15.45×Music & Radio
Grinch5.51×Movies & TV
Ira Glass23.65×Music & Radio
Guitarist (magazine)14.18×Music & Radio
Nationality2.47×Politics & Society
Combat sport1.8×Sports
El Paso County, Colorado14.32×Travel & Leisure
Fairy godmother7.96×Literature
Cryptic crossword16.26×Technology & Electronics
TV Fanatic10.19×Movies & TV
Hardik Pandya13.64×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vocabulary audience
TraitClusterScore
Family OrientationCONSERVATISM1.17
IndividualismJOY1.14
Need for SecurityCONSERVATISM1.12
Design AffinityPREMIUM1.09
CreativityOPEN1.08
SpiritualityBALANCE1.07

Worldwide distribution

Worldwide audience distribution share by country for Vocabulary
CountryShare
United States27.7%
United Kingdom5.7%
Mexico3.5%

See Vocabulary audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Vocabulary have in United States?

Vocabulary has an estimated audience of 3,938,771 people in United States, concentrated in Florida and California.

What is the gender split and age of Vocabulary fans?

73.8% of Vocabulary fans are female, 26.2% are male, with an average age of 40.7 years.

Which brands do Vocabulary fans like most?

Vocabulary fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (12.76×), and Grace Slick (19.12×) over the country average.

Where do Vocabulary fans live in United States?

Vocabulary fans in United States are most concentrated in Florida (reach 549,741), California (reach 540,692), and Texas (reach 412,217). These three regions account for the largest share of the active audience.

What other brands do Vocabulary fans also like?

Beyond Vocabulary itself, the audience over-indexes on Goop (12.76×), Grace Slick (19.12×), headspace (19.01×), and Governor of Michigan (14.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vocabulary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.