J. D. Salinger Audience in United States

J. D. Salinger logo

J. D. Salinger has an estimated audience of 303,416 people in United States. 50.2% are female, 49.8% are male, average age 37.0. Top regions: California, New York, Texas. Top brand affinities: Mohamed Hassan (volleyball), Kanan Gill, Jason Garrett, Nationality, Elsword.

The average J. D. Salinger fan in United States is 37.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mohamed Hassan (volleyball), Kanan Gill, Jason Garrett, with strongest over-indexing on Mohamed Hassan (volleyball) (742.22× the country average). Demographically, the J. D. Salinger audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Luxury Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of J. D. Salinger fans

Demographic split for J. D. Salinger audience in United States
MetricValue
Female50.2%
Male49.8%
Average age37.0
Estimated audience size303,416

Audience persona

The typical J. D. Salinger fan in United States is balanced, around 37.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Mohamed Hassan (volleyball).

Top regions in United States

Top regions ranked by reach for J. D. Salinger in United States
RegionReachAffinity
California39,7601.19×
New York24,9571.47×
Texas18,0360.69×
Florida14,0350.68×
Pennsylvania12,3171.21×
Illinois11,2811.12×
Massachusetts10,1251.69×
New Jersey9,6481.25×
Ohio9,1850.98×
North Carolina8,0830.89×
Michigan7,8920.99×
Washington7,4461.22×
Georgia7,3510.79×
Virginia7,2930.99×
Colorado5,5901.17×
Maryland5,4151.04×
Arizona5,2620.85×
Indiana5,1960.94×
Tennessee5,1350.84×
Missouri4,6450.95×
Minnesota4,5761.05×
Connecticut4,5631.5×
Wisconsin4,5300.99×
Oregon4,4311.27×
South Carolina3,5410.78×
Kentucky3,2480.85×
Alabama2,8230.67×
New Hampshire2,5602.14×
Louisiana2,5290.65×
Nevada2,5290.86×
Oklahoma2,4830.74×
Utah2,2750.84×
Iowa2,2520.9×
Kansas2,0590.86×
Arkansas1,9670.79×
Maine1,6301.5×
Washington, District of Columbia1,3611.49×
New Mexico1,2660.83×
Idaho1,2360.81×
Mississippi1,2300.49×
Rhode Island1,2221.26×
Nebraska1,1950.79×
West Virginia1,1470.81×
Vermont1,0471.97×
Hawaii9060.7×
Montana7590.9×
Delaware6560.78×
Alaska5560.86×
South Dakota4360.62×
North Dakota4050.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for J. D. Salinger audience
BrandAffinityCategory
Mohamed Hassan (volleyball)742.22×Sports
Kanan Gill276.42×Movies & TV
Jason Garrett25.13×Sports
Nationality3.98×Politics & Society
Elsword21.52×Games
13 Assassins29.27×Movies & TV
Whataburger2.05×Food & Beverages
Collectable1.78×Kids & Family
Home staging5.36×Home & Garden
Erie County, New York9.54×Travel & Leisure
Home Bargains11.34×Shopping
Enfamil5.9×Kids & Family
Jingoism1.8×Politics & Society
HICKIES15.99×Fashion & Accessoires
Natural rubber1.66×Cars & Mobility
Homecenter15.06×Shopping
Steampunk3.73×Fashion & Accessoires
John Havlicek11.66×Sports
Jabalpur45.18×Travel & Leisure
Oliver Platt5.98×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by J. D. Salinger audience
TraitClusterScore
Luxury OrientationPREMIUM4.06
IndividualismJOY2.87
SpiritualityBALANCE2.38
SustainabilityBALANCE2.3
PatriotismCONSERVATISM2.1
Risk AppetiteTHRILL1.88

Worldwide distribution

Worldwide audience distribution share by country for J. D. Salinger
CountryShare
United States51.8%
United Kingdom7.5%
Canada6.4%

See J. D. Salinger audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does J. D. Salinger have in United States?

J. D. Salinger has an estimated audience of 303,416 people in United States, concentrated in California and New York.

What is the gender split and age of J. D. Salinger fans?

50.2% of J. D. Salinger fans are female, 49.8% are male, with an average age of 37.0 years.

Which brands do J. D. Salinger fans like most?

J. D. Salinger fans show strongest brand affinity for Mohamed Hassan (volleyball) (742.22×), Kanan Gill (276.42×), and Jason Garrett (25.13×) over the country average.

Where do J. D. Salinger fans live in United States?

J. D. Salinger fans in United States are most concentrated in California (reach 39,760), New York (reach 24,957), and Texas (reach 18,036). These three regions account for the largest share of the active audience.

What other brands do J. D. Salinger fans also like?

Beyond J. D. Salinger itself, the audience over-indexes on Kanan Gill (276.42×), Jason Garrett (25.13×), Nationality (3.98×), and Elsword (21.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for J. D. Salinger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.