Rascasse Audience Intelligence

George R. R. Martin Audience in United States

A data profile of the people who buy, follow and care about George R. R. Martin in United States — modelled from more than twelve digital signal sources. George R. R. Martin has an estimated audience of 1,444,716 people in United States.

#44among Author in United States#3706among Person in United States#337in Literature

The average George R. R. Martin fan in United States is 35.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include There Will Be Blood, Dune, Robert Redford, with strongest over-indexing on There Will Be Blood (33.47× the country average).

Demographically, the George R. R. Martin audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical George R. R. Martin fan in United States is more female, around 35.0 years old, with strong Tradition tendencies and a notable affinity for There Will Be Blood.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the George R. R. Martin profile in United States.

Audience size
1.4M
in United States
Gender
55.7%♀
44.3% male
Age
35.0
average years
Country rank
#18266
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of George R. R. Martin fans

55.7% are female, 44.3% are male, average age 35.0.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for George R. R. Martin audience in United States
MetricValue
Female55.7%
Male44.3%
Average age35.0
Estimated audience size1,444,716
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the George R. R. Martin audience in United States
Age bracketShare%
16-1927%
20-2926%
30-3919%
40-4916%
50+12%
Fig. 04

Worldwide distribution

32.9%

of the worldwide George R. R. Martin audience comes from United States.

Worldwide audience distribution share by country for George R. R. Martin
CountryShare
United States32.9%
United Kingdom8.0%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the George R. R. Martin audience in United States is strongest.

Fig. 05

Top regions by affinity

George R. R. Martin fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~10K1.68×
02Washington~40K1.25×
03Massachusetts~40K1.23×
04Washington, District of Columbia~5K1.23×
05Maine~6K1.21×
06Oregon~20K1.18×
07Colorado~30K1.17×
08Rhode Island~5K1.15×
09Alaska~4K1.13×
10New Hampshire~6K1.12×
11New York~90K1.10×
12Vermont~3K1.10×
13Utah~10K1.09×
14Montana~4K1.08×
15New Jersey~40K1.07×
16Connecticut~20K1.06×
17Illinois~50K1.04×
18Oklahoma~20K1.04×
19Missouri~20K1.03×
20Minnesota~20K1.03×
21West Virginia~7K1.03×
22Virginia~40K1.01×
23Kentucky~20K1.01×
24Idaho~7K1.01×
25Pennsylvania~50K0.99×
26Kansas~10K0.99×
27California~200K0.97×
28Wisconsin~20K0.97×
29Ohio~40K0.96×
30Michigan~40K0.95×
31Iowa~10K0.95×
32North Dakota~3K0.95×
33Indiana~30K0.94×
34Arkansas~10K0.94×
35Tennessee~30K0.93×
36Nebraska~7K0.92×
37Maryland~20K0.91×
38Arizona~30K0.90×
39Delaware~4K0.90×
40North Carolina~40K0.88×
41South Dakota~3K0.88×
42Alabama~20K0.86×
43Texas~100K0.84×
44Georgia~40K0.84×
45Louisiana~20K0.81×
46Nevada~10K0.79×
47Hawaii~5K0.79×
48Florida~80K0.76×
49South Carolina~20K0.76×
50Mississippi~9K0.74×
Fig. 06

Affinity by region

Affinity by region — George R. R. Martin, United States
0.74×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the George R. R. Martin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for George R. R. Martin audience
#·InterestCategoryAffinity×
01There Will Be BloodMovies & TV33.47×
02Kit HaringtonMovies & TV25.82×
03Wizards of Waverly PlaceMovies & TV22.48×
04Serenity (film)Movies & TV18.36×
05Maisie WilliamsMovies & TV17.28×
06DuneMovies & TV15.93×
07The Lord of the RingsMovies & TV15.09×
08Jared PadaleckiMovies & TV14.43×
09Jensen AcklesMovies & TV13.66×
10Robert RedfordMovies & TV11.78×
11Animal Kingdom (TV series)Movies & TV10.44×
12Frankenstein (1931 film)Movies & TV8.52×
13Speculative fictionLiterature8.46×
14Dodo (Alice's Adventures in Wonderland)Literature6.61×
15Game of ThronesMovies & TV6.52×
16A Knight of the Seven KingdomsMovies & TV5.14×
17PeacemakerMovies & TV4.68×
18Limited liability companyBusiness & Career4.62×
19Harry PotterMovies & TV4.36×
20SupermanMovies & TV2.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the George R. R. Martin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by George R. R. Martin audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.88×
ExtroversionTHRILL1.63×
PatriotismCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by George R. R. Martin audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.89×
Healthy LifestyleBALANCE0.97×
Quality AwarenessPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does George R. R. Martin have in United States?

George R. R. Martin has an estimated audience of 1,444,716 people in United States, concentrated in California and Texas.

02

What is the gender split and age of George R. R. Martin fans?

55.7% of George R. R. Martin fans are female, 44.3% are male, with an average age of 35.0 years.

03

Which brands do George R. R. Martin fans like most?

George R. R. Martin fans show strongest brand affinity for There Will Be Blood (33.47×), Dune (15.93×), and Robert Redford (11.78×) over the country average.

04

Where do George R. R. Martin fans live in United States?

George R. R. Martin fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do George R. R. Martin fans also like?

Beyond George R. R. Martin itself, the audience over-indexes on Dune (15.93×), Robert Redford (11.78×), Kit Harington (25.82×), and Peacemaker (4.68×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for George R. R. Martin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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