George R. R. Martin Audience in United States

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George R. R. Martin has an estimated audience of 1,468,615 people in United States. 55.7% are female, 44.3% are male, average age 35.0. Top regions: California, Texas, New York. Top brand affinities: There Will Be Blood, Dune, Robert Redford, Kit Harington, Peacemaker.

The average George R. R. Martin fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include There Will Be Blood, Dune, Robert Redford, with strongest over-indexing on There Will Be Blood (33.47× the country average). Demographically, the George R. R. Martin audience skews more female with an average age of 35.0, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of George R. R. Martin fans

Demographic split for George R. R. Martin audience in United States
MetricValue
Female55.7%
Male44.3%
Average age35.0
Estimated audience size1,468,615

Audience persona

The typical George R. R. Martin fan in United States is more female, around 35.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for There Will Be Blood.

Top regions in United States

Top regions ranked by reach for George R. R. Martin in United States
RegionReachAffinity
California165,5081.02×
Texas113,3030.9×
New York96,2451.17×
Florida77,7240.78×
Illinois53,9441.1×
Pennsylvania50,6111.02×
Ohio44,6080.99×
New Jersey41,2621.1×
North Carolina41,1400.93×
Georgia39,3800.87×
Washington37,6581.28×
Virginia37,1531.04×
Michigan36,9510.96×
Massachusetts36,8411.27×
Colorado28,0711.21×
Tennessee27,6630.94×
Arizona26,9930.9×
Indiana25,9280.97×
Missouri25,6861.09×
Maryland22,9790.91×
Minnesota22,0221.05×
Wisconsin21,8120.99×
Oregon19,7251.17×
Kentucky18,5061.01×
Alabama17,7580.87×
Oklahoma17,3541.06×
South Carolina17,1140.77×
Connecticut15,8051.07×
Louisiana15,1540.8×
Utah14,5131.1×
New Mexico11,9651.62×
Kansas11,4980.99×
Iowa11,4690.95×
Nevada11,2360.79×
Arkansas11,1930.93×
Mississippi8,6700.72×
Idaho7,2630.99×
West Virginia6,7200.98×
Nebraska6,5750.89×
New Hampshire6,3531.1×
Maine6,1521.17×
Washington, District of Columbia5,4901.24×
Rhode Island5,3161.14×
Hawaii4,6670.74×
Montana4,1321.01×
Delaware3,4120.84×
Alaska3,2761.04×
South Dakota2,7080.8×
Vermont2,6491.03×
North Dakota2,6480.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for George R. R. Martin audience
BrandAffinityCategory
There Will Be Blood33.47×Movies & TV
Dune15.93×Movies & TV
Robert Redford11.78×Movies & TV
Kit Harington25.82×Movies & TV
Peacemaker4.68×Movies & TV
Harry Potter4.36×Movies & TV
Game of Thrones6.52×Movies & TV
Blood+30.34×Movies & TV
Jensen Ackles13.66×Movies & TV
Serenity (film)18.36×Movies & TV
Speculative fiction8.46×Literature
Wizards of Waverly Place22.48×Movies & TV
Euphoria2.53×Movies & TV
Superman2.48×Movies & TV
Limited liability company4.62×Business & Career
Dodo (Alice's Adventures in Wonderland)6.61×Literature
Animal Kingdom (TV series)10.44×Movies & TV
True Detective5.89×Movies & TV
Jared Padalecki14.43×Movies & TV
Frankenstein (1931 film)8.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by George R. R. Martin audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.05
SustainabilityBALANCE1.5
Early Adopter MentalityPOWER1.36
ExtroversionTHRILL1.34
Pet OwnershipJOY1.33
PatriotismCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for George R. R. Martin
CountryShare
United States33.6%
United Kingdom7.9%
Germany6.1%

See George R. R. Martin audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does George R. R. Martin have in United States?

George R. R. Martin has an estimated audience of 1,468,615 people in United States, concentrated in California and Texas.

What is the gender split and age of George R. R. Martin fans?

55.7% of George R. R. Martin fans are female, 44.3% are male, with an average age of 35.0 years.

Which brands do George R. R. Martin fans like most?

George R. R. Martin fans show strongest brand affinity for There Will Be Blood (33.47×), Dune (15.93×), and Robert Redford (11.78×) over the country average.

Where do George R. R. Martin fans live in United States?

George R. R. Martin fans in United States are most concentrated in California (reach 165,508), Texas (reach 113,303), and New York (reach 96,245). These three regions account for the largest share of the active audience.

What other brands do George R. R. Martin fans also like?

Beyond George R. R. Martin itself, the audience over-indexes on Dune (15.93×), Robert Redford (11.78×), Kit Harington (25.82×), and Peacemaker (4.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for George R. R. Martin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.