Speculative fiction Audience in United States

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Speculative fiction has an estimated audience of 12,319,837 people in United States. 50.2% are female, 49.8% are male, average age 38.4. Top regions: California, New York, Texas. Top brand affinities: Goop, Grinch, Vocal harmony, Wok, Grace Slick.

The average Speculative fiction fan in United States is 38.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Goop, Grinch, Vocal harmony, with strongest over-indexing on Goop (14.61× the country average). Demographically, the Speculative fiction audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Speculative fiction fans

Demographic split for Speculative fiction audience in United States
MetricValue
Female50.2%
Male49.8%
Average age38.4
Estimated audience size12,319,837

Audience persona

The typical Speculative fiction fan in United States is balanced, around 38.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Speculative fiction in United States
RegionReachAffinity
California1,544,5521.14×
New York914,2901.33×
Texas808,6270.76×
Florida584,9860.7×
Pennsylvania451,6341.09×
Illinois448,0011.09×
Indiana389,0711.73×
Massachusetts365,6511.51×
Washington350,5511.42×
Virginia336,0471.12×
North Carolina333,4340.9×
Georgia333,2110.88×
Ohio315,4770.83×
Maryland286,9161.35×
Michigan282,6490.88×
New Jersey282,4670.9×
Minnesota212,9981.21×
Tennessee210,3670.85×
Oregon205,3851.45×
Colorado203,0921.05×
Arizona197,9160.79×
Nevada191,7391.61×
Missouri167,5640.84×
Wisconsin151,2590.82×
Connecticut149,3031.21×
South Carolina134,3340.72×
Louisiana125,4040.79×
Utah116,5531.06×
Idaho114,6911.86×
Kentucky113,5610.74×
Alabama109,9220.64×
Oklahoma109,2630.8×
Iowa106,3551.05×
Kansas94,1050.97×
Washington, District of Columbia74,8772.02×
New Mexico61,5251×
New Hampshire60,7621.25×
Arkansas60,5610.6×
Maine57,8661.31×
Mississippi49,3650.49×
Rhode Island46,3201.18×
West Virginia37,8420.66×
Hawaii35,9500.68×
Nebraska32,8810.53×
Vermont31,1321.44×
Montana26,1670.77×
Delaware22,8150.67×
Alaska20,3340.77×
South Dakota14,1640.5×
North Dakota12,9790.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Speculative fiction audience
BrandAffinityCategory
Goop14.61×Internet & Social Media
Grinch8.75×Movies & TV
Vocal harmony8.55×Music & Radio
Wok12.23×Food & Beverages
Grace Slick14.92×Music & Radio
Google Home10.2×Technology & Electronics
Dog breed1.7×Pets & Animals
Hibachi10.95×Food & Beverages
Israel2.43×Travel & Leisure
Governor of Michigan7.97×Politics & Society
headspace9.72×Health
No Escape (1994 film)11.36×Movies & TV
Bank account2.44×Business & Career
Combat sport1.57×Sports
Urban Outfitters1.82×Shopping
Nationality2×Politics & Society
Google Photos2.29×Technology & Electronics
Guitarist (magazine)10.22×Music & Radio
Gift registry11.55×Kids & Family
3D printing2.23×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Speculative fiction audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.19
ExtroversionTHRILL1.78
Early Adopter MentalityPOWER1.54
TraditionCONSERVATISM1.47
SustainabilityBALANCE1.42
MindfulnessBALANCE1.41

Worldwide distribution

Worldwide audience distribution share by country for Speculative fiction
CountryShare
United States29.3%
China6.3%
United Kingdom5.8%

See Speculative fiction audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Speculative fiction have in United States?

Speculative fiction has an estimated audience of 12,319,837 people in United States, concentrated in California and New York.

What is the gender split and age of Speculative fiction fans?

50.2% of Speculative fiction fans are female, 49.8% are male, with an average age of 38.4 years.

Which brands do Speculative fiction fans like most?

Speculative fiction fans show strongest brand affinity for Goop (14.61×), Grinch (8.75×), and Vocal harmony (8.55×) over the country average.

Where do Speculative fiction fans live in United States?

Speculative fiction fans in United States are most concentrated in California (reach 1,544,552), New York (reach 914,290), and Texas (reach 808,627). These three regions account for the largest share of the active audience.

What other brands do Speculative fiction fans also like?

Beyond Speculative fiction itself, the audience over-indexes on Grinch (8.75×), Vocal harmony (8.55×), Wok (12.23×), and Grace Slick (14.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Speculative fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.