Rascasse Audience Intelligence

Speculative fiction Audience in United States

A data profile of the people who buy, follow and care about Speculative fiction in United States — modelled from more than twelve digital signal sources. Speculative fiction has an estimated audience of 12,319,837 people in United States.

#18among Literary genre in United States#1920among Topic in United States#52in Literature

The average Speculative fiction fan in United States is 38.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Superman, Comics, Anime and manga fandom, with strongest over-indexing on Superman (2.58× the country average).

Demographically, the Speculative fiction audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Speculative fiction fan in United States is balanced, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Speculative fiction profile in United States.

Audience size
12.3M
in United States
Gender
50.2%♀
49.8% male
Age
38.4
average years
Country rank
#2895
Topic in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Speculative fiction fans

50.2% are female, 49.8% are male, average age 38.4.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Speculative fiction audience in United States
MetricValue
Female50.2%
Male49.8%
Average age38.4
Estimated audience size12,319,837
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Speculative fiction audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3919%
40-4919%
50+20%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Speculative fiction audience comes from United States.

Worldwide audience distribution share by country for Speculative fiction
CountryShare
United States29.3%
China6.3%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Speculative fiction audience in United States is strongest.

Fig. 05

Top regions by affinity

Speculative fiction fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~60K1.70×
02Idaho~90K1.51×
03Massachusetts~400K1.45×
04Washington~400K1.43×
05Oregon~200K1.42×
06Vermont~30K1.37×
07Indiana~300K1.36×
08Maryland~300K1.34×
09Maine~60K1.29×
10Nevada~200K1.26×
11New York~800K1.23×
12Connecticut~100K1.18×
13Minnesota~200K1.13×
14New Hampshire~50K1.12×
15Pennsylvania~500K1.10×
16Rhode Island~40K1.10×
17California~1.5M1.09×
18Utah~100K1.09×
19Kansas~100K1.08×
20Virginia~300K1.07×
21Illinois~400K1.05×
22Colorado~200K1.05×
23New Mexico~60K1.02×
24Alaska~30K0.98×
25Tennessee~200K0.96×
26Missouri~200K0.95×
27Iowa~100K0.95×
28North Carolina~300K0.92×
29Georgia~300K0.91×
30Michigan~300K0.91×
31Montana~30K0.91×
32New Jersey~300K0.90×
33North Dakota~20K0.89×
34Ohio~300K0.88×
35South Dakota~20K0.88×
36Wisconsin~200K0.87×
37Hawaii~50K0.87×
38Delaware~30K0.87×
39Oklahoma~100K0.86×
40West Virginia~50K0.86×
41Louisiana~100K0.84×
42Kentucky~100K0.84×
43South Carolina~200K0.83×
44Nebraska~50K0.81×
45Arizona~200K0.79×
46Arkansas~80K0.78×
47Texas~800K0.77×
48Mississippi~80K0.77×
49Alabama~100K0.76×
50Florida~600K0.71×
Fig. 06

Affinity by region

Affinity by region — Speculative fiction, United States
0.71×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Speculative fiction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Speculative fiction audience
#·InterestCategoryAffinity×
01Isaac AsimovLiterature18.12×
02John Wick 2Movies & TV12.60×
03Neil GaimanLiterature11.08×
04WaterworldMovies & TV10.28×
05Berlin WallTravel & Leisure6.47×
06Superhero fictionLiterature5.48×
07Vikings (TV series)Movies & TV4.06×
08Anime and manga fandomLiterature3.44×
09DC ComicsLiterature3.35×
10Digital artArts & Culture3.19×
11Millie Bobby BrownMovies & TV3.10×
12FandomLiterature2.89×
13Board gamesGames2.84×
14FolklorePolitics & Society2.67×
15SupermanMovies & TV2.58×
16PokémonGames2.53×
17ComicsLiterature2.51×
18MangaLiterature2.40×
19Science fiction moviesMovies & TV2.18×
20Fiction booksLiterature2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Speculative fiction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Speculative fiction audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.77×
MindfulnessBALANCE1.68×
ExtroversionTHRILL1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Speculative fiction audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.62×
Healthy LifestyleBALANCE0.87×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Speculative fiction have in United States?

Speculative fiction has an estimated audience of 12,319,837 people in United States, concentrated in California and New York.

02

What is the gender split and age of Speculative fiction fans?

50.2% of Speculative fiction fans are female, 49.8% are male, with an average age of 38.4 years.

03

Which brands do Speculative fiction fans like most?

Speculative fiction fans show strongest brand affinity for Superman (2.58×), Comics (2.51×), and Anime and manga fandom (3.44×) over the country average.

04

Where do Speculative fiction fans live in United States?

Speculative fiction fans in United States are most concentrated in California (reach ~1.5M), New York (reach ~800K), and Texas (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Speculative fiction fans also like?

Beyond Speculative fiction itself, the audience over-indexes on Comics (2.51×), Anime and manga fandom (3.44×), Science fiction movies (2.18×), and Folklore (2.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Speculative fiction audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Speculative fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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