Rascasse Audience Intelligence

George R. R. Martin Audience in Germany

A data profile of the people who buy, follow and care about George R. R. Martin in Germany — modelled from more than twelve digital signal sources. George R. R. Martin has an estimated audience of 271,479 people in Germany.

The average George R. R. Martin fan in Germany is 33.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Emilia Clarke, Kit Harington, Maisie Williams, with strongest over-indexing on Emilia Clarke (23.28× the country average).

Demographically, the George R. R. Martin audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical George R. R. Martin fan in Germany is balanced, around 33.0 years old, with strong Extroversion tendencies and a notable affinity for Emilia Clarke.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the George R. R. Martin profile in Germany.

Audience size
271K
in Germany
Gender
53.5%
46.5% male
Age
33.0
average years
Country rank
#18650
Person in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of George R. R. Martin fans

53.5% are female, 46.5% are male, average age 33.0.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for George R. R. Martin audience in Germany
MetricValue
Female53.5%
Male46.5%
Average age33.0
Estimated audience size271,479
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the George R. R. Martin audience in Germany
Age bracketShare%
16-1932%
20-2926%
30-3919%
40-4914%
50+8%
Fig. 04

Worldwide distribution

6.2%

of the worldwide George R. R. Martin audience comes from Germany.

Worldwide audience distribution share by country for George R. R. Martin
CountryShare
United States32.9%
United Kingdom8.0%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the George R. R. Martin audience in Germany is strongest.

Fig. 05

Top regions by affinity

George R. R. Martin fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~7K1.24×
02Berlin~10K1.17×
03Bremen~3K1.10×
04Nordrhein-Westfalen~60K1.07×
05Hessen~20K1.07×
06Rheinland-Pfalz~10K1.07×
07Schleswig-Holstein~10K1.04×
08Niedersachsen~30K1.02×
09Bayern~40K1.00×
10Sachsen~10K1.00×
11Thüringen~6K0.94×
12Baden-Württemberg~30K0.93×
13Saarland~3K0.93×
14Sachsen-Anhalt~6K0.84×
15Mecklenburg-Vorpommern~4K0.84×
16Brandenburg~6K0.77×
Fig. 06

Affinity by region

Affinity by region — George R. R. Martin, Germany
0.77×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the George R. R. Martin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for George R. R. Martin audience
#·InterestCategoryAffinity×
01Kit HaringtonMovies & TV31.90×
02Maisie WilliamsMovies & TV30.64×
03Peter DinklageMovies & TV25.60×
04Emilia ClarkeMovies & TV23.28×
05Lena HeadeyMovies & TV21.26×
06Kristen BellMovies & TV16.94×
07BraveheartMovies & TV16.80×
08The Lord of the RingsMovies & TV14.47×
09Zoë KravitzMovies & TV13.63×
10The HobbitMovies & TV12.83×
11The White LotusMovies & TV12.39×
12Charlie HunnamMovies & TV11.63×
13Outlander (film)Movies & TV10.63×
14Cate BlanchettMovies & TV10.40×
15House of the DragonMovies & TV8.26×
16Game of ThronesMovies & TV7.16×
17Fantasy moviesMovies & TV6.71×
18A Knight of the Seven KingdomsMovies & TV5.61×
19PeacemakerMovies & TV4.52×
20Stranger ThingsMovies & TV3.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the George R. R. Martin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by George R. R. Martin audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.93×
SpiritualityBALANCE1.59×
PatriotismCONSERVATISM1.57×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by George R. R. Martin audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.95×
Design AffinityPREMIUM0.96×
Healthy LifestyleBALANCE1.02×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does George R. R. Martin have in Germany?

George R. R. Martin has an estimated audience of 271,479 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of George R. R. Martin fans?

53.5% of George R. R. Martin fans are female, 46.5% are male, with an average age of 33.0 years.

03

Which brands do George R. R. Martin fans like most?

George R. R. Martin fans show strongest brand affinity for Emilia Clarke (23.28×), Kit Harington (31.9×), and Maisie Williams (30.64×) over the country average.

04

Where do George R. R. Martin fans live in Germany?

George R. R. Martin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do George R. R. Martin fans also like?

Beyond George R. R. Martin itself, the audience over-indexes on Kit Harington (31.9×), Maisie Williams (30.64×), Game of Thrones (7.16×), and House of the Dragon (8.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for George R. R. Martin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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