A data profile of the people who buy, follow and care about George R. R. Martin in Germany — modelled from more than twelve digital signal sources. George R. R. Martin has an estimated audience of 271,479 people in Germany.
The average George R. R. Martin fan in Germany is 33.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Emilia Clarke, Kit Harington, Maisie Williams, with strongest over-indexing on Emilia Clarke (23.28× the country average).
Demographically, the George R. R. Martin audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Extroversion, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical George R. R. Martin fan in Germany is balanced, around 33.0 years old, with strong Extroversion tendencies and a notable affinity for Emilia Clarke.
The key figures that characterise the George R. R. Martin profile in Germany.
53.5% are female, 46.5% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 33.0 |
| Estimated audience size | 271,479 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 8% |
of the worldwide George R. R. Martin audience comes from Germany.
| Country | Share |
|---|---|
| United States | 32.9% |
| United Kingdom | 8.0% |
| Germany | 6.2% |
Where the George R. R. Martin audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~7K | 1.24× | |
| 02 | Berlin | ~10K | 1.17× | |
| 03 | Bremen | ~3K | 1.10× | |
| 04 | Nordrhein-Westfalen | ~60K | 1.07× | |
| 05 | Hessen | ~20K | 1.07× | |
| 06 | Rheinland-Pfalz | ~10K | 1.07× | |
| 07 | Schleswig-Holstein | ~10K | 1.04× | |
| 08 | Niedersachsen | ~30K | 1.02× | |
| 09 | Bayern | ~40K | 1.00× | |
| 10 | Sachsen | ~10K | 1.00× | |
| 11 | Thüringen | ~6K | 0.94× | |
| 12 | Baden-Württemberg | ~30K | 0.93× | |
| 13 | Saarland | ~3K | 0.93× | |
| 14 | Sachsen-Anhalt | ~6K | 0.84× | |
| 15 | Mecklenburg-Vorpommern | ~4K | 0.84× | |
| 16 | Brandenburg | ~6K | 0.77× |
The strongest cross-interests of the George R. R. Martin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kit Harington | Movies & TV | 31.90× | ||
| 02 | Maisie Williams | Movies & TV | 30.64× | ||
| 03 | Peter Dinklage | Movies & TV | 25.60× | ||
| 04 | Emilia Clarke | Movies & TV | 23.28× | ||
| 05 | Lena Headey | Movies & TV | 21.26× | ||
| 06 | Kristen Bell | Movies & TV | 16.94× | ||
| 07 | Braveheart | Movies & TV | 16.80× | ||
| 08 | The Lord of the Rings | Movies & TV | 14.47× | ||
| 09 | Zoë Kravitz | Movies & TV | 13.63× | ||
| 10 | The Hobbit | Movies & TV | 12.83× | ||
| 11 | The White Lotus | Movies & TV | 12.39× | ||
| 12 | Charlie Hunnam | Movies & TV | 11.63× | ||
| 13 | Outlander (film) | Movies & TV | 10.63× | ||
| 14 | Cate Blanchett | Movies & TV | 10.40× | ||
| 15 | House of the Dragon | Movies & TV | 8.26× | ||
| 16 | Game of Thrones | Movies & TV | 7.16× | ||
| 17 | Fantasy movies | Movies & TV | 6.71× | ||
| 18 | A Knight of the Seven Kingdoms | Movies & TV | 5.61× | ||
| 19 | Peacemaker | Movies & TV | 4.52× | ||
| 20 | Stranger Things | Movies & TV | 3.85× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.93× | |
| Spirituality | BALANCE | 1.59× | |
| Patriotism | CONSERVATISM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.95× | |
| Design Affinity | PREMIUM | 0.96× | |
| Healthy Lifestyle | BALANCE | 1.02× |
George R. R. Martin has an estimated audience of 271,479 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
53.5% of George R. R. Martin fans are female, 46.5% are male, with an average age of 33.0 years.
George R. R. Martin fans show strongest brand affinity for Emilia Clarke (23.28×), Kit Harington (31.9×), and Maisie Williams (30.64×) over the country average.
George R. R. Martin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
Beyond George R. R. Martin itself, the audience over-indexes on Kit Harington (31.9×), Maisie Williams (30.64×), Game of Thrones (7.16×), and House of the Dragon (8.26×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for George R. R. Martin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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