George R. R. Martin Audience in Germany
George R. R. Martin has an estimated audience of 267,613 people in Germany. 53.5% are female, 46.5% are male, average age 33.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Emilia Clarke, Kit Harington, Game of Thrones, Maisie Williams, House of the Dragon.
The average George R. R. Martin fan in Germany is 33.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Emilia Clarke, Kit Harington, Game of Thrones, with strongest over-indexing on Emilia Clarke (23.28× the country average). Demographically, the George R. R. Martin audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Person · Subtype: Author
Demographics of George R. R. Martin fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 33.0 |
| Estimated audience size | 267,613 |
Audience persona
The typical George R. R. Martin fan in Germany is balanced, around 33.0 years old, with strong Extroversion tendencies and a notable affinity for Emilia Clarke.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,775 | 1.11× |
| Bayern | 44,292 | 1.03× |
| Baden-Württemberg | 34,852 | 0.95× |
| Niedersachsen | 26,575 | 1.02× |
| Hessen | 22,741 | 1.12× |
| Berlin | 14,552 | 1.22× |
| Rheinland-Pfalz | 14,229 | 1.06× |
| Sachsen | 13,205 | 1.01× |
| Schleswig-Holstein | 9,563 | 1× |
| Hamburg | 7,706 | 1.27× |
| Thüringen | 6,063 | 0.89× |
| Brandenburg | 6,056 | 0.73× |
| Sachsen-Anhalt | 5,617 | 0.81× |
| Mecklenburg-Vorpommern | 4,114 | 0.81× |
| Saarland | 2,800 | 0.85× |
| Bremen | 2,611 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Emilia Clarke | 23.28× | Movies & TV |
| Kit Harington | 31.9× | Movies & TV |
| Game of Thrones | 7.16× | Movies & TV |
| Maisie Williams | 30.64× | Movies & TV |
| House of the Dragon | 8.26× | Movies & TV |
| Peter Dinklage | 25.6× | Movies & TV |
| Charlie Hunnam | 11.63× | Movies & TV |
| Lena Headey | 21.26× | Movies & TV |
| The White Lotus | 6.89× | Movies & TV |
| The Lord of the Rings | 14.47× | Movies & TV |
| Fantasy movies | 6.71× | Movies & TV |
| Outlander (film) | 10.63× | Movies & TV |
| Kristen Bell | 16.94× | Movies & TV |
| Braveheart | 16.8× | Movies & TV |
| The White Lotus | 12.39× | Movies & TV |
| The Hobbit | 12.83× | Movies & TV |
| Euphoria | 2.93× | Movies & TV |
| Peacemaker | 4.52× | Movies & TV |
| Stranger Things | 3.85× | Movies & TV |
| Cate Blanchett | 10.4× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.63 |
| Tradition | CONSERVATISM | 1.58 |
| Sustainability | BALANCE | 1.54 |
| LGBTQ+ Identity | OPEN | 1.53 |
| Pet Ownership | JOY | 1.29 |
| Patriotism | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.6% |
| United Kingdom | 7.9% |
| Germany | 6.1% |
See George R. R. Martin audiences in other countries
More Author audiences in Germany
- Sarah, Duchess of York (1,390,543)
- Sebastian Fitzek (1,371,136)
- Caroline Wahl (1,226,296)
- Stephen King (1,143,073)
- Ferdinand von Schirach (1,043,775)
Frequently asked questions
How many fans does George R. R. Martin have in Germany?
George R. R. Martin has an estimated audience of 267,613 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of George R. R. Martin fans?
53.5% of George R. R. Martin fans are female, 46.5% are male, with an average age of 33.0 years.
Which brands do George R. R. Martin fans like most?
George R. R. Martin fans show strongest brand affinity for Emilia Clarke (23.28×), Kit Harington (31.9×), and Game of Thrones (7.16×) over the country average.
Where do George R. R. Martin fans live in Germany?
George R. R. Martin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,775), Bayern (reach 44,292), and Baden-Württemberg (reach 34,852). These three regions account for the largest share of the active audience.
What other brands do George R. R. Martin fans also like?
Beyond George R. R. Martin itself, the audience over-indexes on Kit Harington (31.9×), Game of Thrones (7.16×), Maisie Williams (30.64×), and House of the Dragon (8.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for George R. R. Martin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.