Slang Audience in United States

Slang has an estimated audience of 8,930,891 people in United States. 50.2% are female, 49.8% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Urban Dictionary, Beetlejuice, Capital One, Google Maps.

The average Slang fan in United States is 35.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Urban Dictionary, Beetlejuice, with strongest over-indexing on Finnair (675× the country average). Demographically, the Slang audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Slang fans

Demographic split for Slang audience in United States
MetricValue
Female50.2%
Male49.8%
Average age35.2
Estimated audience size8,930,891

Audience persona

The typical Slang fan in United States is balanced, around 35.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Slang in United States
RegionReachAffinity
California1,310,1201.33×
Texas843,0481.1×
Florida638,3541.06×
New York556,5921.12×
Illinois305,4191.03×
Georgia292,0831.06×
Pennsylvania281,9750.94×
North Carolina275,4431.02×
Ohio261,2770.95×
Virginia250,0911.15×
Washington241,9151.35×
Michigan236,5941.01×
New Jersey232,7721.02×
Arizona207,6731.14×
Massachusetts195,5911.11×
Maryland178,3831.16×
Tennessee175,4780.98×
Indiana158,3440.97×
Missouri153,3511.07×
Colorado133,9930.95×
Minnesota132,7531.04×
South Carolina130,4950.97×
Wisconsin123,6660.92×
Alabama118,6710.95×
Oregon114,7141.12×
Louisiana110,6720.96×
Kentucky105,3000.94×
Oklahoma104,3211.05×
Utah96,3541.2×
Connecticut88,6330.99×
Nevada80,4660.93×
Kansas76,4681.09×
Iowa70,6840.96×
Arkansas70,3330.96×
Mississippi69,9330.95×
Hawaii47,7261.24×
Nebraska47,4601.06×
New Mexico45,7551.02×
Idaho41,5780.93×
West Virginia37,0360.89×
New Hampshire27,5250.78×
Maine26,5620.83×
Washington, District of Columbia26,1520.97×
Rhode Island24,2670.85×
Delaware20,6970.84×
Montana19,2680.78×
South Dakota18,3950.89×
Alaska18,1170.95×
North Dakota16,6960.91×
Vermont13,3550.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Slang audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Urban Dictionary17.11×Internet & Social Media
Beetlejuice7.55×Movies & TV
Capital One5.51×Business & Career
Google Maps4.56×Internet & Social Media
Billy Bob Thornton8.78×Movies & TV
DeviantArt6.6×Internet & Social Media
Bruce Willis6.67×Movies & TV
Indeed.com3.77×Business & Career
Boeing15.89×Cars & Mobility
Circle K5.99×Shopping
Diane Keaton5.23×Movies & TV
Autism Awareness7.88×Health
Diabetes mellitus awareness5.48×Health
Blake Lively7.9×Movies & TV
Demi Moore7.3×Movies & TV
Harrison Ford8.59×Movies & TV
William Shatner9.49×Movies & TV
Patrick Swayze9.42×Movies & TV
Superman2.02×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Slang audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.8
Early Adopter MentalityPOWER1.48
Risk AppetiteTHRILL1.36
ExtroversionTHRILL1.3
IndividualismJOY1.29
Community OrientationOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for Slang
CountryShare
United States37.0%
United Kingdom5.3%
Mexico5.2%

See Slang audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Slang have in United States?

Slang has an estimated audience of 8,930,891 people in United States, concentrated in California and Texas.

What is the gender split and age of Slang fans?

50.2% of Slang fans are female, 49.8% are male, with an average age of 35.2 years.

Which brands do Slang fans like most?

Slang fans show strongest brand affinity for Finnair (675×), Urban Dictionary (17.11×), and Beetlejuice (7.55×) over the country average.

Where do Slang fans live in United States?

Slang fans in United States are most concentrated in California (reach 1,310,120), Texas (reach 843,048), and Florida (reach 638,354). These three regions account for the largest share of the active audience.

What other brands do Slang fans also like?

Beyond Slang itself, the audience over-indexes on Urban Dictionary (17.11×), Beetlejuice (7.55×), Capital One (5.51×), and Google Maps (4.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Slang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.