Rascasse Audience Intelligence

Slang Audience in United States

A data profile of the people who buy, follow and care about Slang in United States — modelled from more than twelve digital signal sources. Slang has an estimated audience of 8,930,891 people in United States.

#2524among Topic in United States#387in Business & Career

The average Slang fan in United States is 35.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Urban Dictionary, Superman, FlightAware, with strongest over-indexing on Urban Dictionary (16.08× the country average).

Demographically, the Slang audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Slang fan in United States is balanced, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Urban Dictionary.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Slang profile in United States.

Audience size
8.9M
in United States
Gender
50.2%♀
49.8% male
Age
35.2
average years
Country rank
#4003
Topic in United States
Fig. 01

Search interest · 12-month trend

+76%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Slang fans

50.2% are female, 49.8% are male, average age 35.2.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Slang audience in United States
MetricValue
Female50.2%
Male49.8%
Average age35.2
Estimated audience size8,930,891
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Slang audience in United States
Age bracketShare%
16-1929%
20-2923%
30-3918%
40-4917%
50+13%
Fig. 04

Worldwide distribution

37.0%

of the worldwide Slang audience comes from United States.

Worldwide audience distribution share by country for Slang
CountryShare
United States37.0%
United Kingdom5.3%
Mexico5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Slang audience in United States is strongest.

Fig. 05

Top regions by affinity

Slang fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K1.31×
02California~1.5M1.29×
03Washington~200K1.18×
04Hawaii~40K1.17×
05Utah~90K1.16×
06Texas~800K1.09×
07Nebraska~50K1.08×
08South Dakota~20K1.08×
09New York~500K1.07×
10Arizona~200K1.07×
11Kansas~80K1.07×
12Maryland~200K1.06×
13Georgia~300K1.05×
14Virginia~200K1.05×
15Oklahoma~100K1.05×
16Indiana~200K1.04×
17Missouri~200K1.04×
18Kentucky~100K1.02×
19Mississippi~80K1.02×
20Arkansas~70K1.02×
21Oregon~100K1.01×
22Nevada~90K1.01×
23Alaska~20K1.01×
24Florida~600K1.00×
25Massachusetts~200K1.00×
26Minnesota~100K1.00×
27Alabama~100K1.00×
28Illinois~300K0.99×
29North Carolina~300K0.99×
30New Jersey~200K0.98×
31Tennessee~200K0.98×
32South Carolina~100K0.98×
33New Mexico~40K0.98×
34Idaho~40K0.98×
35Pennsylvania~300K0.97×
36North Dakota~20K0.97×
37Wisconsin~100K0.96×
38Michigan~200K0.95×
39Connecticut~90K0.95×
40Ohio~300K0.94×
41Iowa~70K0.94×
42West Virginia~40K0.94×
43Delaware~20K0.93×
44Vermont~10K0.92×
45Montana~20K0.91×
46Colorado~100K0.90×
47Rhode Island~30K0.89×
48Washington, District of Columbia~20K0.89×
49New Hampshire~30K0.86×
50Maine~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Slang, United States
0.86×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Slang audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Slang audience
#·InterestCategoryAffinity×
01Urban DictionaryInternet & Social Media16.08×
02Pep GuardiolaSports11.67×
03CougarKids & Family11.57×
04Michelle RodriguezMovies & TV8.48×
05I, Robot (film)Movies & TV8.09×
06Eva GreenMovies & TV7.66×
07International educationBusiness & Career6.62×
08FlightAwareTravel & Leisure6.53×
09Chuck NorrisMovies & TV2.68×
10Google FlightsTravel & Leisure2.58×
11DC ComicsLiterature2.44×
12BeetlejuiceMovies & TV2.38×
13Britney SpearsMusic & Radio2.13×
14Internet celebrityInternet & Social Media2.10×
15RadioTechnology & Electronics1.98×
16GameStopGames1.98×
17SupermanMovies & TV1.87×
18Subscription business modelShopping1.71×
19GeneticsKids & Family1.60×
20Harry PotterMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Slang audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Slang audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.48×
Community OrientationOPEN1.36×
SpiritualityBALANCE1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Slang audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.84×
CreativityOPEN0.88×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Slang have in United States?

Slang has an estimated audience of 8,930,891 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Slang fans?

50.2% of Slang fans are female, 49.8% are male, with an average age of 35.2 years.

03

Which brands do Slang fans like most?

Slang fans show strongest brand affinity for Urban Dictionary (16.08×), Superman (1.87×), and FlightAware (6.53×) over the country average.

04

Where do Slang fans live in United States?

Slang fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Slang fans also like?

Beyond Slang itself, the audience over-indexes on Superman (1.87×), FlightAware (6.53×), Cougar (11.57×), and Michelle Rodriguez (8.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Slang audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Slang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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