Slang Audience in Germany
Slang has an estimated audience of 402,644 people in Germany. 39.2% are female, 60.8% are male, average age 30.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goon, Google Home, Dog breed, Unique Gifts, Medieval fantasy.
The average Slang fan in Germany is 30.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goon, Google Home, Dog breed, with strongest over-indexing on Goon (16.37× the country average). Demographically, the Slang audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Slang fans
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 30.1 |
| Estimated audience size | 402,644 |
Audience persona
The typical Slang fan in Germany is more male, around 30.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Goon.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 90,120 | 1.02× |
| Bayern | 60,729 | 0.94× |
| Baden-Württemberg | 51,674 | 0.94× |
| Hessen | 40,134 | 1.31× |
| Niedersachsen | 39,959 | 1.02× |
| Berlin | 22,484 | 1.25× |
| Sachsen | 21,049 | 1.07× |
| Rheinland-Pfalz | 20,289 | 1.01× |
| Schleswig-Holstein | 13,738 | 0.95× |
| Brandenburg | 11,843 | 0.95× |
| Thüringen | 9,705 | 0.95× |
| Hamburg | 9,529 | 1.05× |
| Sachsen-Anhalt | 8,700 | 0.83× |
| Mecklenburg-Vorpommern | 6,934 | 0.9× |
| Saarland | 4,199 | 0.85× |
| Bremen | 3,344 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goon | 16.37× | Movies & TV |
| Google Home | 13.04× | Technology & Electronics |
| Dog breed | 1.69× | Pets & Animals |
| Unique Gifts | 2.06× | Shopping |
| Medieval fantasy | 13.57× | Literature |
| 3D printing | 2.52× | Technology & Electronics |
| Birthday Gifts | 1.9× | Kids & Family |
| Christmas Gift | 1.88× | Kids & Family |
| Combat sport | 1.51× | Sports |
| Buying a House | 6.6× | Home & Garden |
| Progressive rock | 1.62× | Music & Radio |
| Captain Fantastic (film) | 9.06× | Movies & TV |
| Alaska | 3.51× | Travel & Leisure |
| Loincloth | 2.78× | Fashion & Accessoires |
| Personalised Gifts | 1.63× | Home & Garden |
| Gran Torino | 4.07× | Movies & TV |
| Circular Quay | 17.61× | Travel & Leisure |
| Helmond | 18.46× | Travel & Leisure |
| Škoda Kodiaq | 1.51× | Cars & Mobility |
| Eindhoven | 1.52× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.72 |
| Spirituality | BALANCE | 1.45 |
| Urban Lifestyle | OPEN | 1.32 |
| Convenience Orientation | PREMIUM | 1.32 |
| Pet Ownership | JOY | 1.29 |
| Individualism | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.0% |
| United Kingdom | 5.3% |
| Mexico | 5.2% |
See Slang audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Slang have in Germany?
Slang has an estimated audience of 402,644 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Slang fans?
39.2% of Slang fans are female, 60.8% are male, with an average age of 30.1 years.
Which brands do Slang fans like most?
Slang fans show strongest brand affinity for Goon (16.37×), Google Home (13.04×), and Dog breed (1.69×) over the country average.
Where do Slang fans live in Germany?
Slang fans in Germany are most concentrated in Nordrhein-Westfalen (reach 90,120), Bayern (reach 60,729), and Baden-Württemberg (reach 51,674). These three regions account for the largest share of the active audience.
What other brands do Slang fans also like?
Beyond Slang itself, the audience over-indexes on Google Home (13.04×), Dog breed (1.69×), Unique Gifts (2.06×), and Medieval fantasy (13.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Slang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.