Internet slang Audience in United States

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Internet slang has an estimated audience of 8,589,833 people in United States. 54.0% are female, 46.0% are male, average age 32.9. Top regions: California, Texas, New York. Top brand affinities: Dog breed, Combat sport, Israel, Lulu 黃路梓茵, Grinch.

The average Internet slang fan in United States is 32.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dog breed, Combat sport, Israel, with strongest over-indexing on Dog breed (1.53× the country average). Demographically, the Internet slang audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic

Demographics of Internet slang fans

Demographic split for Internet slang audience in United States
MetricValue
Female54.0%
Male46.0%
Average age32.9
Estimated audience size8,589,833

Audience persona

The typical Internet slang fan in United States is balanced, around 32.9 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Internet slang in United States
RegionReachAffinity
California1,137,0531.2×
Texas643,8720.87×
New York567,3801.18×
Florida500,2940.86×
Illinois265,8580.93×
Pennsylvania257,8930.89×
North Carolina223,6020.87×
Ohio217,8000.82×
Georgia216,9140.82×
Washington211,2661.23×
Virginia203,0220.97×
New Jersey186,0130.85×
Michigan182,7120.81×
Massachusetts164,9960.97×
Arizona135,3490.77×
Maryland133,1880.9×
Indiana126,8420.81×
Tennessee125,6590.73×
Colorado120,9820.89×
Missouri117,7240.85×
Minnesota114,7460.93×
Oregon108,4321.1×
South Carolina103,0620.8×
Wisconsin101,7740.79×
Alabama94,6250.79×
Kentucky82,9450.77×
Nevada82,3760.99×
Oklahoma81,2710.85×
Louisiana80,0920.72×
Connecticut73,7340.86×
Mississippi65,8270.93×
Iowa65,2080.92×
Utah65,1200.85×
Kansas58,1200.86×
Arkansas55,4020.78×
Hawaii37,8461.02×
West Virginia37,1820.93×
Idaho36,9770.86×
Nebraska36,9230.86×
New Hampshire35,3501.04×
New Mexico34,4350.8×
Alaska34,2511.86×
Maine31,8401.03×
Montana29,8581.25×
South Dakota29,4711.48×
North Dakota28,6951.63×
Wyoming27,7652.18×
Rhode Island27,3081×
Vermont26,8591.78×
Delaware26,4931.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Internet slang audience
BrandAffinityCategory
Dog breed1.53×Pets & Animals
Combat sport2.07×Sports
Israel2.48×Travel & Leisure
Lulu 黃路梓茵2.79×Movies & TV
Grinch3.12×Movies & TV
3D printing1.8×Technology & Electronics
Goop3.76×Internet & Social Media
Wikia2.21×Internet & Social Media
Hibachi4.24×Food & Beverages
Carnival of Souls10.97×Movies & TV
Home staging2.73×Home & Garden
Wok3.28×Food & Beverages
Governor of Michigan3.69×Politics & Society
Urban horticulture1.78×Home & Garden
Vocal harmony2.21×Music & Radio
Nebraska Cornhuskers football1.75×Sports
JibJab2.8×Internet & Social Media
nbc chicago2.67×Movies & TV
Magazine (band)3.02×Music & Radio
No Escape (1994 film)5.29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Internet slang audience
TraitClusterScore
ExtroversionTHRILL1.48
Early Adopter MentalityPOWER1.39
PatriotismCONSERVATISM1.35
Risk AppetiteTHRILL1.25
SpiritualityBALANCE1.24
IndividualismJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Internet slang
CountryShare
United States39.9%
India6.2%
United Kingdom5.0%

See Internet slang audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Internet slang have in United States?

Internet slang has an estimated audience of 8,589,833 people in United States, concentrated in California and Texas.

What is the gender split and age of Internet slang fans?

54.0% of Internet slang fans are female, 46.0% are male, with an average age of 32.9 years.

Which brands do Internet slang fans like most?

Internet slang fans show strongest brand affinity for Dog breed (1.53×), Combat sport (2.07×), and Israel (2.48×) over the country average.

Where do Internet slang fans live in United States?

Internet slang fans in United States are most concentrated in California (reach 1,137,053), Texas (reach 643,872), and New York (reach 567,380). These three regions account for the largest share of the active audience.

What other brands do Internet slang fans also like?

Beyond Internet slang itself, the audience over-indexes on Combat sport (2.07×), Israel (2.48×), Lulu 黃路梓茵 (2.79×), and Grinch (3.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Internet slang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.