Rascasse Audience Intelligence

Internet slang Audience in United States

A data profile of the people who buy, follow and care about Internet slang in United States — modelled from more than twelve digital signal sources. Internet slang has an estimated audience of 8,589,833 people in United States.

#2592among Topic in United States#60in Internet & Social Media

The average Internet slang fan in United States is 32.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Urban Dictionary, James Franco, Cougar, with strongest over-indexing on Urban Dictionary (10.97× the country average).

Demographically, the Internet slang audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Internet slang fan in United States is balanced, around 32.9 years old, with strong Patriotism tendencies and a notable affinity for Urban Dictionary.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Internet slang profile in United States.

Audience size
8.6M
in United States
Gender
54.0%♀
46.0% male
Age
32.9
average years
Country rank
#4139
Topic in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Internet slang fans

54.0% are female, 46.0% are male, average age 32.9.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for Internet slang audience in United States
MetricValue
Female54.0%
Male46.0%
Average age32.9
Estimated audience size8,589,833
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Internet slang audience in United States
Age bracketShare%
16-1936%
20-2923%
30-3916%
40-4914%
50+11%
Fig. 04

Worldwide distribution

39.9%

of the worldwide Internet slang audience comes from United States.

Worldwide audience distribution share by country for Internet slang
CountryShare
United States39.9%
India6.2%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Internet slang audience in United States is strongest.

Fig. 05

Top regions by affinity

Internet slang fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~20K1.24×
02Alaska~20K1.19×
03North Dakota~20K1.14×
04South Dakota~20K1.13×
05Washington~200K1.09×
06California~1M1.07×
07Montana~30K1.06×
08Hawaii~40K1.04×
09Oregon~100K1.03×
10Rhode Island~30K1.03×
11New York~500K1.02×
12Maine~30K1.02×
13Delaware~20K1.02×
14New Hampshire~30K1.00×
15Idaho~40K0.99×
16West Virginia~40K0.99×
17Washington, District of Columbia~30K0.98×
18Massachusetts~200K0.97×
19Mississippi~70K0.97×
20Minnesota~100K0.96×
21Oklahoma~90K0.96×
22Nevada~80K0.96×
23Iowa~70K0.96×
24New Mexico~40K0.96×
25Nebraska~40K0.96×
26Virginia~200K0.95×
27Colorado~100K0.95×
28Utah~70K0.95×
29Arkansas~70K0.95×
30Kansas~60K0.95×
31Maryland~100K0.94×
32Kentucky~100K0.93×
33Connecticut~80K0.93×
34Missouri~100K0.92×
35Alabama~100K0.92×
36Pennsylvania~300K0.91×
37Illinois~300K0.91×
38Wisconsin~100K0.91×
39South Carolina~100K0.90×
40Louisiana~100K0.90×
41Arizona~200K0.89×
42Indiana~100K0.89×
43Georgia~200K0.88×
44New Jersey~200K0.88×
45Tennessee~200K0.88×
46Ohio~200K0.87×
47North Carolina~200K0.87×
48Michigan~200K0.87×
49Texas~600K0.84×
50Florida~500K0.83×
Fig. 06

Affinity by region

Affinity by region — Internet slang, United States
0.83×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Internet slang audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Internet slang audience
#·InterestCategoryAffinity×
01Urban DictionaryInternet & Social Media10.97×
02CougarKids & Family10.97×
03RonaldinhoSports10.97×
04Rick AstleyMusic & Radio10.97×
05Pep GuardiolaSports10.97×
06James FrancoMovies & TV9.02×
07I, Robot (film)Movies & TV6.94×
08Berlin WallTravel & Leisure5.16×
09Web serverTechnology & Electronics2.96×
10Chuck NorrisMovies & TV2.73×
11Britney SpearsMusic & Radio2.26×
12Internet celebrityInternet & Social Media2.10×
13PokémonGames2.02×
14GameStopGames1.92×
15Subscription business modelShopping1.85×
16RadioTechnology & Electronics1.84×
17GeneticsKids & Family1.71×
18NostalgiaHome & Garden1.63×
19GamblingGames1.60×
20Financial servicesBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Internet slang audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Internet slang audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.98×
SpiritualityBALANCE1.46×
IndividualismJOY1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Internet slang audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
Luxury OrientationPREMIUM0.81×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Internet slang have in United States?

Internet slang has an estimated audience of 8,589,833 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Internet slang fans?

54.0% of Internet slang fans are female, 46.0% are male, with an average age of 32.9 years.

03

Which brands do Internet slang fans like most?

Internet slang fans show strongest brand affinity for Urban Dictionary (10.97×), James Franco (9.02×), and Cougar (10.97×) over the country average.

04

Where do Internet slang fans live in United States?

Internet slang fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Internet slang fans also like?

Beyond Internet slang itself, the audience over-indexes on James Franco (9.02×), Cougar (10.97×), Ronaldinho (10.97×), and Chuck Norris (2.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Internet slang audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Internet slang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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