National Parks of Canada Audience in United States

National Parks of Canada logo

National Parks of Canada has an estimated audience of 323,109 people in United States. 58.4% are female, 41.6% are male, average age 51.3. Top brand affinities: The Green Mile, Autism Awareness, Diabetes mellitus awareness, Plymouth, Sequoia National Park.

Top brand affinities include The Green Mile, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on The Green Mile (90.77× the country average). Demographically, the National Parks of Canada audience skews more female with an average age of 51.3, and over-indexes on personality traits such as Risk Appetite, Travelling.

Category: Travel & Leisure · Type: POI · Subtype: National park

Demographics of National Parks of Canada fans

Demographic split for National Parks of Canada audience in United States
MetricValue
Female58.4%
Male41.6%
Average age51.3
Estimated audience size323,109

Audience persona

The typical National Parks of Canada fan in United States is more female, around 51.3 years old, with strong Risk Appetite tendencies and a notable affinity for The Green Mile.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Parks of Canada audience
BrandAffinityCategory
The Green Mile90.77×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Plymouth46.45×Travel & Leisure
Sequoia National Park46.76×Travel & Leisure
Motel 622.87×Travel & Leisure
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Greece15.01×Travel & Leisure
Grand Canyon National Park23.52×Travel & Leisure
Appalachian Trail23.24×Travel & Leisure
River cruise18.04×Travel & Leisure
Red Roof Inn29.95×Travel & Leisure
Royal Caribbean Cruises Ltd.10.06×Travel & Leisure
Oceania Cruises27.83×Travel & Leisure
Sierra Trading Post17.77×Fashion & Accessoires
Income tax13.19×Business & Career
Germany9.88×Travel & Leisure
Viking Cruises17.91×Travel & Leisure
Christoph Waltz17.05×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Parks of Canada audience
TraitClusterScore
Risk AppetiteTHRILL4.57
TravellingTHRILL2.39
PatriotismCONSERVATISM1.92
Luxury OrientationPREMIUM1.9
Design AffinityPREMIUM1.67
TraditionCONSERVATISM1.63

Worldwide distribution

Worldwide audience distribution share by country for National Parks of Canada
CountryShare
United States44.0%
Canada37.8%
United Kingdom4.3%

See National Parks of Canada audiences in other countries

More National park audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for National Parks of Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.