Playtex Audience in United States

Playtex has an estimated audience of 506,645 people in United States. 81.3% are female, 18.7% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Tissot, Obsessed (2009 film), Tampax, Kia Sportage, Bioderma.

The average Playtex fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tissot, Obsessed (2009 film), Tampax, with strongest over-indexing on Tissot (32.24× the country average). Demographically, the Playtex audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Playtex fans

Demographic split for Playtex audience in United States
MetricValue
Female81.3%
Male18.7%
Average age36.8
Estimated audience size506,645

Audience persona

The typical Playtex fan in United States is more female, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Tissot.

Top regions in United States

Top regions ranked by reach for Playtex in United States
RegionReachAffinity
California51,0090.92×
Texas43,4201×
Florida35,8151.04×
New York31,5011.11×
Pennsylvania18,9361.11×
Illinois17,9931.07×
North Carolina17,8771.17×
Ohio17,8041.14×
Georgia16,9521.09×
New Jersey14,4101.12×
Virginia13,8991.13×
Michigan13,5661.02×
Tennessee10,8401.07×
Massachusetts10,4691.05×
Washington9,9520.98×
Indiana9,8661.07×
Arizona8,5640.83×
Maryland8,1930.94×
Missouri7,9720.98×
Wisconsin7,9101.04×
South Carolina7,7541.02×
Alabama7,3411.04×
Louisiana7,2951.12×
Kentucky7,0791.11×
Colorado6,6310.83×
Connecticut6,3911.26×
Minnesota6,2360.86×
Oregon5,4460.94×
Oklahoma4,8170.86×
Mississippi4,4351.06×
Arkansas4,2681.02×
Iowa4,0670.97×
Nevada4,0520.83×
Kansas3,8890.97×
Delaware3,6522.61×
Utah3,4490.76×
West Virginia2,6851.14×
Nebraska2,5110.99×
Idaho2,2540.89×
New Hampshire2,0611.03×
Hawaii1,7760.82×
Maine1,6980.94×
New Mexico1,6160.64×
Washington, District of Columbia1,4440.95×
Rhode Island1,2620.78×
Montana1,1680.83×
South Dakota8910.76×
Vermont8120.91×
Alaska7310.67×
North Dakota7140.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Playtex audience
BrandAffinityCategory
Tissot32.24×Fashion & Accessoires
Obsessed (2009 film)20.52×Movies & TV
Tampax37.34×Beauty & Wellness
Kia Sportage23.02×Cars & Mobility
Bioderma24.66×Beauty & Wellness
Hunter Boots30.25×Fashion & Accessoires
Nivea19.2×Beauty & Wellness
Boxing6.96×Sports
Frozen yogurt15.12×Food & Beverages
Honda HR-V15.35×Cars & Mobility
Pizza Hut2.42×Food & Beverages
Burger King2.39×Food & Beverages
ASAP Rocky6.79×Music & Radio
Crate & Barrel5.84×Home & Garden
The Conjuring4.96×Movies & TV
Target Corporation1.83×Shopping
Urban Outfitters3.45×Shopping
Personal care2.29×Health
Makeup Tutorials3.45×Beauty & Wellness
Millie Bobby Brown3.5×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Playtex audience
TraitClusterScore
IndulgenceJOY1.81
Family OrientationCONSERVATISM1.79
ExtroversionTHRILL1.57
Price SensitivityPREMIUM1.47
Pet OwnershipJOY1.32
Community OrientationOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Playtex
CountryShare
United States47.1%
France13.6%
Italy8.6%

See Playtex audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Playtex have in United States?

Playtex has an estimated audience of 506,645 people in United States, concentrated in California and Texas.

What is the gender split and age of Playtex fans?

81.3% of Playtex fans are female, 18.7% are male, with an average age of 36.8 years.

Which brands do Playtex fans like most?

Playtex fans show strongest brand affinity for Tissot (32.24×), Obsessed (2009 film) (20.52×), and Tampax (37.34×) over the country average.

Where do Playtex fans live in United States?

Playtex fans in United States are most concentrated in California (reach 51,009), Texas (reach 43,420), and Florida (reach 35,815). These three regions account for the largest share of the active audience.

What other brands do Playtex fans also like?

Beyond Playtex itself, the audience over-indexes on Obsessed (2009 film) (20.52×), Tampax (37.34×), Kia Sportage (23.02×), and Bioderma (24.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Playtex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.