Tampax Audience in United States

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Tampax has an estimated audience of 943,171 people in United States. 84.9% are female, 15.1% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Emily Osment, Sanitary napkin, Feminine hygiene, Period Pains, Kotex.

The average Tampax fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Emily Osment, Sanitary napkin, Feminine hygiene, with strongest over-indexing on Emily Osment (25.66× the country average). Demographically, the Tampax audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Tampax fans

Demographic split for Tampax audience in United States
MetricValue
Female84.9%
Male15.1%
Average age37.1
Estimated audience size943,171

Audience persona

The typical Tampax fan in United States is more female, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Emily Osment.

Top regions in United States

Top regions ranked by reach for Tampax in United States
RegionReachAffinity
California103,8911×
Texas95,8471.18×
Florida76,8521.2×
New York57,3331.09×
Illinois34,3291.09×
Pennsylvania31,6511×
Georgia30,9931.07×
North Carolina30,9091.09×
Ohio29,6481.02×
New Jersey25,7541.07×
Michigan24,9681.01×
Virginia22,8661×
Tennessee20,8251.1×
Arizona20,6941.07×
Massachusetts19,8831.07×
Washington18,9681×
Indiana18,1671.05×
South Carolina15,5291.09×
Missouri15,1931×
Maryland15,0970.93×
Colorado14,0320.94×
Kentucky13,6191.15×
Wisconsin13,3630.94×
Alabama13,3331.01×
Louisiana13,3171.09×
Minnesota12,2360.91×
Oklahoma11,2671.08×
Connecticut10,3261.09×
Oregon9,6710.89×
Nevada9,1931.01×
Utah8,4531×
Iowa8,3831.08×
Mississippi8,0731.04×
Arkansas8,0491.04×
Kansas8,0231.08×
Nebraska4,9401.04×
New Mexico4,8171.02×
West Virginia4,6751.06×
Idaho4,5950.97×
Hawaii3,8840.96×
Maine3,5971.06×
New Hampshire3,4040.92×
Rhode Island2,6150.87×
Washington, District of Columbia2,5910.91×
Delaware2,1920.84×
Montana2,1250.81×
South Dakota2,0460.94×
Alaska1,6550.82×
North Dakota1,6390.85×
Vermont1,1330.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tampax audience
BrandAffinityCategory
Emily Osment25.66×Movies & TV
Sanitary napkin27.55×Beauty & Wellness
Feminine hygiene26.07×Health
Period Pains33.84×Health
Kotex35.54×Beauty & Wellness
Missguided24.85×Fashion & Accessoires
Jake T. Austin40.71×Movies & TV
Playtex42.32×Beauty & Wellness
Fashion Nova4.96×Shopping
Kelli Berglund36.64×Movies & TV
Parenthood17.34×Movies & TV
Avan Jogia15.31×Movies & TV
Extraordinary Desserts30.66×Food & Beverages
6th of October City25.9×Travel & Leisure
El-Tagamu El Khames28.19×Politics & Society
CVS Pharmacy3.05×Shopping
Plus-size clothing4.25×Fashion & Accessoires
New Cairo23.68×Travel & Leisure
Target Corporation2.1×Shopping
Walgreens2.29×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tampax audience
TraitClusterScore
Luxury OrientationPREMIUM2.2
PatriotismCONSERVATISM1.67
Risk AppetiteTHRILL1.66
Price SensitivityPREMIUM1.4
ExtroversionTHRILL1.31
MindfulnessBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Tampax
CountryShare
United States28.4%
Italy10.4%
France10.0%

See Tampax audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Tampax have in United States?

Tampax has an estimated audience of 943,171 people in United States, concentrated in California and Texas.

What is the gender split and age of Tampax fans?

84.9% of Tampax fans are female, 15.1% are male, with an average age of 37.1 years.

Which brands do Tampax fans like most?

Tampax fans show strongest brand affinity for Emily Osment (25.66×), Sanitary napkin (27.55×), and Feminine hygiene (26.07×) over the country average.

Where do Tampax fans live in United States?

Tampax fans in United States are most concentrated in California (reach 103,891), Texas (reach 95,847), and Florida (reach 76,852). These three regions account for the largest share of the active audience.

What other brands do Tampax fans also like?

Beyond Tampax itself, the audience over-indexes on Sanitary napkin (27.55×), Feminine hygiene (26.07×), Period Pains (33.84×), and Kotex (35.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tampax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.