Rascasse Audience Intelligence

Tampax Target Market in United States

A data profile of the people who buy, follow and care about Tampax in United States — modelled from more than twelve digital signal sources. Tampax has an estimated audience of 946,894 people in United States.

#38among Personal care in United States#2518among Brand in United States#318in Beauty & Wellness

The average Tampax fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Emily Osment, Sanitary napkin, Feminine hygiene, with strongest over-indexing on Emily Osment (25.66× the country average).

Demographically, the Tampax audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Price Sensitivity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tampax fan in United States is more female, around 37.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Emily Osment.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tampax profile in United States.

Audience size
947K
in United States
Gender
84.9%♀
15.1% male
Age
37.1
average years
Country rank
#24542
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tampax

84.9% are female, 15.1% are male, average age 37.1.

Fig. 02

Gender split

84.9%
Female
15.1%
Male
Demographic split for Tampax audience in United States
MetricValue
Female84.9%
Male15.1%
Average age37.1
Estimated audience size946,894
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Tampax audience in United States
Age bracketShare%
16-1917%
20-2927%
30-3924%
40-4921%
50+11%
Fig. 04

Worldwide distribution

27.5%

of the worldwide Tampax audience comes from United States.

Worldwide audience distribution share by country for Tampax
CountryShare
United States27.5%
Italy9.9%
France9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tampax audience in United States is strongest.

Fig. 05

Top regions by affinity

Tampax customers by region in United States
#RegionReachAffinity×
01Florida~70K1.17×
02Kentucky~10K1.17×
03Louisiana~10K1.15×
04Texas~90K1.13×
05Tennessee~20K1.10×
06Alabama~10K1.09×
07West Virginia~5K1.09×
08Mississippi~8K1.07×
09Iowa~8K1.07×
10Arizona~20K1.06×
11Indiana~20K1.06×
12Oklahoma~10K1.06×
13Kansas~8K1.06×
14Nebraska~5K1.06×
15Maine~4K1.06×
16North Carolina~30K1.05×
17South Carolina~10K1.05×
18Arkansas~8K1.05×
19Georgia~30K1.04×
20Connecticut~10K1.04×
21New York~50K1.03×
22New Mexico~5K1.03×
23Illinois~30K1.02×
24Ohio~30K1.02×
25New Jersey~20K1.02×
26Nevada~9K1.02×
27Massachusetts~20K1.01×
28Utah~8K0.99×
29Idaho~5K0.99×
30Michigan~20K0.98×
31South Dakota~2K0.98×
32California~100K0.97×
33Missouri~10K0.97×
34Hawaii~4K0.97×
35Pennsylvania~30K0.96×
36North Dakota~2K0.96×
37Washington~20K0.95×
38New Hampshire~4K0.95×
39Delaware~2K0.95×
40Virginia~20K0.94×
41Wisconsin~10K0.94×
42Alaska~2K0.94×
43Colorado~10K0.93×
44Maryland~10K0.91×
45Oregon~10K0.91×
46Rhode Island~3K0.91×
47Washington, District of Columbia~3K0.91×
48Montana~2K0.91×
49Minnesota~10K0.90×
50Vermont~1K0.87×
Fig. 06

Affinity by region

Affinity by region — Tampax, United States
0.87×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tampax audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tampax audience
#·InterestCategoryAffinity×
01PlaytexBeauty & Wellness42.32×
02Jake T. AustinMovies & TV40.71×
03Kelli BerglundMovies & TV36.64×
04KotexBeauty & Wellness35.54×
05Period PainsHealth33.84×
06Lucas CruikshankMovies & TV32.03×
07Extraordinary DessertsFood & Beverages30.66×
08El-Tagamu El KhamesPolitics & Society28.19×
09Sanitary napkinBeauty & Wellness27.55×
10Feminine hygieneHealth26.07×
116th of October CityTravel & Leisure25.90×
12Emily OsmentMovies & TV25.66×
13MissguidedFashion & Accessoires24.85×
14New CairoTravel & Leisure23.68×
15ParenthoodMovies & TV17.34×
16Avan JogiaMovies & TV15.31×
17Fashion NovaShopping4.96×
18Plus-size clothingFashion & Accessoires4.25×
19CVS PharmacyShopping3.05×
20Target CorporationShopping2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tampax audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tampax audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.56×
ExtroversionTHRILL1.46×
Social Media UsageJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tampax audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.01×
Design AffinityPREMIUM1.06×
SpiritualityBALANCE1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tampax's target market in United States?

Tampax's target market in United States covers an estimated 946,894 people, concentrated in California and Texas.

02

What is the gender split and age of Tampax customers?

84.9% of the Tampax audience are female, 15.1% are male, with an average age of 37.1 years.

03

Which brands do Tampax fans like most?

Tampax fans show strongest brand affinity for Emily Osment (25.66×), Sanitary napkin (27.55×), and Feminine hygiene (26.07×) over the country average.

04

Where do Tampax fans live in United States?

Tampax fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Tampax fans also like?

Beyond Tampax itself, the audience over-indexes on Sanitary napkin (27.55×), Feminine hygiene (26.07×), Period Pains (33.84×), and Kotex (35.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in United States

See Tampax audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tampax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →