Rascasse Audience Intelligence

Cottonelle Target Market in United States

A data profile of the people who buy, follow and care about Cottonelle in United States — modelled from more than twelve digital signal sources. Cottonelle has an estimated audience of 543,790 people in United States.

#3582among Brand in United States#1437in Home & Garden

The average Cottonelle fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Toilet paper, FAO Schwarz, Luvs, with strongest over-indexing on Toilet paper (18.89× the country average).

Demographically, the Cottonelle audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cottonelle fan in United States is more female, around 41.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Toilet paper.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cottonelle profile in United States.

Audience size
544K
in United States
Gender
65.5%♀
34.5% male
Age
41.9
average years
Country rank
#34885
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cottonelle

65.5% are female, 34.5% are male, average age 41.9.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Cottonelle audience in United States
MetricValue
Female65.5%
Male34.5%
Average age41.9
Estimated audience size543,790
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Cottonelle audience in United States
Age bracketShare%
16-1911%
20-2921%
30-3921%
40-4920%
50+26%
Fig. 04

Worldwide distribution

64.1%

of the worldwide Cottonelle audience comes from United States.

Worldwide audience distribution share by country for Cottonelle
CountryShare
United States64.1%
Mexico14.5%
Canada9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cottonelle audience in United States is strongest.

Fig. 05

Top regions by affinity

Cottonelle customers by region in United States
#RegionReachAffinity×
01Illinois~20K1.36×
02New York~40K1.22×
03Georgia~20K1.22×
04Wisconsin~10K1.17×
05Kentucky~8K1.16×
06Florida~40K1.12×
07Ohio~20K1.12×
08North Carolina~20K1.12×
09Virginia~10K1.11×
10Tennessee~10K1.10×
11Arkansas~5K1.10×
12Texas~50K1.09×
13Massachusetts~10K1.09×
14Maryland~10K1.09×
15California~60K1.08×
16Indiana~10K1.08×
17New Jersey~10K1.07×
18Michigan~10K1.05×
19Alabama~8K1.05×
20Oklahoma~6K1.05×
21Connecticut~6K1.03×
22South Carolina~8K1.02×
23Iowa~5K1.02×
24Washington, District of Columbia~2K1.02×
25Louisiana~7K1.01×
26Arizona~10K1.00×
27West Virginia~3K0.99×
28Alaska~1K0.99×
29Pennsylvania~20K0.98×
30Oregon~6K0.98×
31Delaware~1K0.98×
32North Dakota~1K0.98×
33Missouri~8K0.97×
34Mississippi~4K0.97×
35New Hampshire~2K0.97×
36Maine~2K0.97×
37South Dakota~1K0.97×
38Vermont<1K0.97×
39Washington~10K0.96×
40Kansas~4K0.96×
41Nebraska~3K0.96×
42Rhode Island~2K0.96×
43Minnesota~7K0.95×
44Nevada~5K0.95×
45Colorado~8K0.94×
46Montana~1K0.92×
47Hawaii~2K0.91×
48Idaho~2K0.90×
49New Mexico~2K0.88×
50Utah~4K0.82×
Fig. 06

Affinity by region

Affinity by region — Cottonelle, United States
0.82×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cottonelle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cottonelle audience
#·InterestCategoryAffinity×
01LuvsKids & Family49.32×
02Banfield Pet HospitalHealth33.70×
03FAO SchwarzShopping33.57×
04PersilHome & Garden25.83×
05Kimberly-ClarkBeauty & Wellness21.19×
06Toilet paperHome & Garden18.89×
07ElectroluxHome & Garden14.86×
08PetfinderPets & Animals13.03×
09BissellHome & Garden12.41×
10FedExBusiness & Career3.79×
11Mortgage loansBusiness & Career3.64×
12Discount storesShopping3.63×
13Pizza HutFood & Beverages3.31×
14Domino's PizzaFood & Beverages3.28×
15SubwayFood & Beverages3.15×
16Vehicle insuranceCars & Mobility3.13×
17McDonald'sFood & Beverages3.04×
18Shopping mallsShopping2.73×
19PinterestInternet & Social Media2.32×
20StarbucksFood & Beverages2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cottonelle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cottonelle audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.13×
IndulgenceJOY1.77×
Price SensitivityPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cottonelle audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.57×
Luxury OrientationPREMIUM0.66×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cottonelle's target market in United States?

Cottonelle's target market in United States covers an estimated 543,790 people, concentrated in California and Texas.

02

What is the gender split and age of Cottonelle customers?

65.5% of the Cottonelle audience are female, 34.5% are male, with an average age of 41.9 years.

03

Which brands do Cottonelle fans like most?

Cottonelle fans show strongest brand affinity for Toilet paper (18.89×), FAO Schwarz (33.57×), and Luvs (49.32×) over the country average.

04

Where do Cottonelle fans live in United States?

Cottonelle fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Cottonelle fans also like?

Beyond Cottonelle itself, the audience over-indexes on FAO Schwarz (33.57×), Luvs (49.32×), Kimberly-Clark (21.19×), and Petfinder (13.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Cottonelle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cottonelle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →