Cottonelle Audience in United States

Cottonelle logo

Cottonelle has an estimated audience of 542,202 people in United States. 65.5% are female, 34.5% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Picnic, Keeper (password manager), Elsword, Keenan Allen, Cincinnati Bearcats.

The average Cottonelle fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Picnic, Keeper (password manager), Elsword, with strongest over-indexing on Picnic (9.32× the country average). Demographically, the Cottonelle audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Software

Demographics of Cottonelle fans

Demographic split for Cottonelle audience in United States
MetricValue
Female65.5%
Male34.5%
Average age41.9
Estimated audience size542,202

Audience persona

The typical Cottonelle fan in United States is more female, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Picnic.

Top regions in United States

Top regions ranked by reach for Cottonelle in United States
RegionReachAffinity
California66,3491.11×
Texas55,7441.2×
Florida42,2271.15×
New York38,9641.29×
Illinois27,1901.51×
Georgia21,2251.27×
Ohio19,9401.19×
North Carolina19,2711.18×
Pennsylvania17,9850.99×
New Jersey15,3941.12×
Virginia15,2821.16×
Michigan15,2601.08×
Tennessee12,7991.18×
Massachusetts12,4401.16×
Arizona11,7061.06×
Indiana11,3041.14×
Maryland10,3441.11×
Washington10,2800.95×
Wisconsin10,1811.25×
Missouri8,7321×
Kentucky8,5991.26×
Colorado7,9670.93×
Alabama7,7401.02×
South Carolina7,7350.95×
Louisiana7,2161.03×
Oklahoma6,8981.15×
Minnesota6,8910.89×
Oregon6,0970.98×
Connecticut5,5151.01×
Arkansas5,4081.21×
Nevada4,9530.94×
Iowa4,8541.09×
Mississippi3,9700.89×
Kansas3,9690.93×
Utah3,2590.67×
Nebraska2,4680.91×
West Virginia2,4030.95×
New Hampshire1,9800.93×
New Mexico1,8710.69×
Washington, District of Columbia1,7981.1×
Idaho1,7490.64×
Hawaii1,7350.74×
Maine1,6790.86×
Rhode Island1,3910.81×
Delaware1,1420.76×
Alaska9450.81×
South Dakota9380.75×
North Dakota9130.82×
Montana8870.59×
Wyoming7070.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cottonelle audience
BrandAffinityCategory
Picnic9.32×Kids & Family
Keeper (password manager)7.71×Technology & Electronics
Elsword15.23×Games
Keenan Allen5.7×Sports
Cincinnati Bearcats8.06×Sports
JDSU2.23×Business & Career
Clangers28.09×Movies & TV
Assassin's Creed II4.7×Games
Mothercare2×Kids & Family
Jesse Plemons1.94×Movies & TV
Kielbasa8.04×Food & Beverages
Ole Gunnar Solskjær15.8×Sports
Home Bargains5.33×Shopping
Zacky Vengeance13.08×Music & Radio
Manual labour2.41×Business & Career
Jeep Grand Cherokee (WJ)2.27×Cars & Mobility
Isometric exercise3.13×Sports
UK garage1.94×Music & Radio
Jeep Wagoneer2.01×Cars & Mobility
Home staging1.82×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cottonelle audience
TraitClusterScore
IndulgenceJOY1.47
ExtroversionTHRILL1.4
Price SensitivityPREMIUM1.22
Social Media UsageJOY1.2
Community OrientationOPEN1.16
Pet OwnershipJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Cottonelle
CountryShare
United States64.9%
Mexico14.0%
Canada9.3%

See Cottonelle audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Cottonelle have in United States?

Cottonelle has an estimated audience of 542,202 people in United States, concentrated in California and Texas.

What is the gender split and age of Cottonelle fans?

65.5% of Cottonelle fans are female, 34.5% are male, with an average age of 41.9 years.

Which brands do Cottonelle fans like most?

Cottonelle fans show strongest brand affinity for Picnic (9.32×), Keeper (password manager) (7.71×), and Elsword (15.23×) over the country average.

Where do Cottonelle fans live in United States?

Cottonelle fans in United States are most concentrated in California (reach 66,349), Texas (reach 55,744), and Florida (reach 42,227). These three regions account for the largest share of the active audience.

What other brands do Cottonelle fans also like?

Beyond Cottonelle itself, the audience over-indexes on Keeper (password manager) (7.71×), Elsword (15.23×), Keenan Allen (5.7×), and Cincinnati Bearcats (8.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cottonelle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.