Kimberly-Clark Audience in United States

Kimberly-Clark logo

Kimberly-Clark has an estimated audience of 2,050,398 people in United States. 61.2% are female, 38.8% are male, average age 42.0. Top regions: Georgia, Texas, Illinois. Top brand affinities: Special Force (online game), Toilet paper, CVS Pharmacy, southwest airlines, Great Depression.

The average Kimberly-Clark fan in United States is 42.0 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Texas, Illinois. Top brand affinities include Special Force (online game), Toilet paper, CVS Pharmacy, with strongest over-indexing on Special Force (online game) (57.31× the country average). Demographically, the Kimberly-Clark audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Kimberly-Clark fans

Demographic split for Kimberly-Clark audience in United States
MetricValue
Female61.2%
Male38.8%
Average age42.0
Estimated audience size2,050,398

Audience persona

The typical Kimberly-Clark fan in United States is more female, around 42.0 years old, with strong Extroversion tendencies and a notable affinity for Special Force (online game).

Top regions in United States

Top regions ranked by reach for Kimberly-Clark in United States
RegionReachAffinity
Georgia202,1843.2×
Texas195,7681.11×
Illinois151,3412.22×
California134,5880.6×
New York110,8580.97×
Oklahoma94,4384.15×
Wisconsin84,5312.74×
South Carolina74,4202.41×
Ohio72,3551.15×
Florida70,7640.51×
Tennessee67,4031.64×
Pennsylvania61,2800.89×
New Jersey54,3101.04×
Arkansas54,0123.2×
North Carolina53,0500.86×
Alabama51,2331.79×
Kentucky46,5651.81×
Utah45,8532.5×
Michigan35,1850.66×
Massachusetts32,1330.8×
Connecticut30,7311.49×
Virginia29,6600.59×
Washington25,2050.61×
Indiana24,4230.65×
Arizona21,2940.51×
Mississippi21,1871.25×
Minnesota20,1940.69×
Missouri19,4340.59×
Colorado17,6140.55×
Maryland17,0450.48×
Louisiana12,6790.48×
Oregon9,8740.42×
Kansas7,9510.49×
Nevada7,7880.39×
Iowa7,5220.45×
Washington, District of Columbia6,3381.03×
Nebraska5,7430.56×
New Hampshire4,6870.58×
Idaho4,1010.4×
Maine3,8460.52×
Delaware3,5760.63×
Rhode Island3,2920.5×
New Mexico2,8080.27×
West Virginia2,7380.29×
Hawaii2,6830.3×
Montana1,9050.33×
South Dakota1,8810.4×
Vermont1,5710.44×
North Dakota1,3220.31×
Alaska1,0930.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kimberly-Clark audience
BrandAffinityCategory
Special Force (online game)57.31×Games
Toilet paper7.92×Home & Garden
CVS Pharmacy3.13×Shopping
southwest airlines3.2×Travel & Leisure
Great Depression5.75×Politics & Society
Panera Bread2.6×Food & Beverages
Cottonelle21.19×Home & Garden
Panda Express2.42×Food & Beverages
Staples (Canada)2.56×Business & Career
Burger King2.03×Food & Beverages
Pull-up (exercise)9.71×Sports
T-Mobile1.84×Technology & Electronics
IHOP2.68×Food & Beverages
AutoZone1.83×Cars & Mobility
Subway1.97×Food & Beverages
United Parcel Service2.27×Business & Career
Pizza Hut1.87×Food & Beverages
Michelob ULTRA9.65×Food & Beverages
Hobby Lobby1.62×Home & Garden
Arby's2.76×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kimberly-Clark audience
TraitClusterScore
ExtroversionTHRILL1.58
Price SensitivityPREMIUM1.23
Community OrientationOPEN1.14
IndulgenceJOY1.11
Social Media UsageJOY1.11
Family OrientationCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Kimberly-Clark
CountryShare
United States50.8%
Italy5.8%
United Kingdom4.2%

See Kimberly-Clark audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Kimberly-Clark have in United States?

Kimberly-Clark has an estimated audience of 2,050,398 people in United States, concentrated in Georgia and Texas.

What is the gender split and age of Kimberly-Clark fans?

61.2% of Kimberly-Clark fans are female, 38.8% are male, with an average age of 42.0 years.

Which brands do Kimberly-Clark fans like most?

Kimberly-Clark fans show strongest brand affinity for Special Force (online game) (57.31×), Toilet paper (7.92×), and CVS Pharmacy (3.13×) over the country average.

Where do Kimberly-Clark fans live in United States?

Kimberly-Clark fans in United States are most concentrated in Georgia (reach 202,184), Texas (reach 195,768), and Illinois (reach 151,341). These three regions account for the largest share of the active audience.

What other brands do Kimberly-Clark fans also like?

Beyond Kimberly-Clark itself, the audience over-indexes on Toilet paper (7.92×), CVS Pharmacy (3.13×), southwest airlines (3.2×), and Great Depression (5.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kimberly-Clark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.