Rascasse Audience Intelligence

Kimberly-Clark Target Market in United States

A data profile of the people who buy, follow and care about Kimberly-Clark in United States — modelled from more than twelve digital signal sources. Kimberly-Clark has an estimated audience of 2,188,858 people in United States.

#20among Personal care in United States#1346among Brand in United States#202in Beauty & Wellness

The average Kimberly-Clark fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Georgia, Texas.

Top brand affinities include Special Force (online game), Toilet paper, CVS Pharmacy, with strongest over-indexing on Special Force (online game) (57.31× the country average).

Demographically, the Kimberly-Clark audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kimberly-Clark fan in United States is more female, around 42.0 years old, with strong Extroversion tendencies and a notable affinity for Special Force (online game).

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kimberly-Clark profile in United States.

Audience size
2.2M
in United States
Gender
61.2%♀
38.8% male
Age
42.0
average years
Country rank
#13255
Brand in United States
Fig. 01

Search interest · 12-month trend

+164%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kimberly-Clark

61.2% are female, 38.8% are male, average age 42.0.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Kimberly-Clark audience in United States
MetricValue
Female61.2%
Male38.8%
Average age42.0
Estimated audience size2,188,858
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Kimberly-Clark audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3918%
40-4922%
50+28%
Fig. 04

Worldwide distribution

51.9%

of the worldwide Kimberly-Clark audience comes from United States.

Worldwide audience distribution share by country for Kimberly-Clark
CountryShare
United States51.9%
Italy5.5%
Canada4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kimberly-Clark audience in United States is strongest.

Fig. 05

Top regions by affinity

Kimberly-Clark customers by region in United States
#RegionReachAffinity×
01Oklahoma~90K3.81×
02Georgia~200K2.83×
03Arkansas~50K2.83×
04Wisconsin~70K2.38×
05South Carolina~60K2.05×
06Utah~40K2.04×
07Illinois~100K1.98×
08Kentucky~40K1.59×
09Tennessee~60K1.50×
10Alabama~40K1.44×
11Connecticut~30K1.41×
12Ohio~80K1.27×
13California~300K1.21×
14Mississippi~20K1.11×
15New Jersey~50K1.02×
16Washington, District of Columbia~6K0.95×
17Texas~200K0.94×
18Pennsylvania~60K0.91×
19New York~100K0.89×
20North Carolina~50K0.84×
21Massachusetts~30K0.79×
22Delaware~4K0.78×
23New Hampshire~6K0.77×
24Alaska~3K0.77×
25Vermont~3K0.77×
26Washington~30K0.75×
27North Dakota~3K0.75×
28Rhode Island~5K0.74×
29South Dakota~4K0.74×
30Minnesota~20K0.73×
31Maine~5K0.73×
32Montana~4K0.72×
33Indiana~30K0.70×
34Nebraska~7K0.70×
35Michigan~40K0.69×
36Arizona~30K0.68×
37Colorado~20K0.66×
38Kansas~10K0.65×
39Idaho~7K0.65×
40West Virginia~6K0.64×
41Virginia~30K0.63×
42Missouri~20K0.63×
43Hawaii~6K0.63×
44Iowa~10K0.62×
45Oregon~10K0.61×
46New Mexico~6K0.60×
47Louisiana~20K0.59×
48Nevada~10K0.59×
49Florida~80K0.57×
50Maryland~20K0.56×
Fig. 06

Affinity by region

Affinity by region — Kimberly-Clark, United States
0.56×1.00×3.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kimberly-Clark audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kimberly-Clark audience
#·InterestCategoryAffinity×
01Special Force (online game)Games57.31×
02CottonelleHome & Garden21.19×
03Pull-up (exercise)Sports9.71×
04Michelob ULTRAFood & Beverages9.65×
05Toilet paperHome & Garden7.92×
06Great DepressionPolitics & Society5.75×
07southwest airlinesTravel & Leisure3.20×
08CVS PharmacyShopping3.13×
09Arby'sFood & Beverages2.76×
10IHOPFood & Beverages2.68×
11Panera BreadFood & Beverages2.60×
12Staples (Canada)Business & Career2.56×
13Panda ExpressFood & Beverages2.42×
14United Parcel ServiceBusiness & Career2.27×
15Burger KingFood & Beverages2.03×
16SubwayFood & Beverages1.97×
17Pizza HutFood & Beverages1.87×
18T-MobileTechnology & Electronics1.84×
19AutoZoneCars & Mobility1.83×
20McDonald'sFood & Beverages1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kimberly-Clark audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kimberly-Clark audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.46×
Convenience OrientationPREMIUM1.31×
Price SensitivityPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kimberly-Clark audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Design AffinityPREMIUM0.85×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kimberly-Clark's target market in United States?

Kimberly-Clark's target market in United States covers an estimated 2,188,858 people, concentrated in California and Georgia.

02

What is the gender split and age of Kimberly-Clark customers?

61.2% of the Kimberly-Clark audience are female, 38.8% are male, with an average age of 42.0 years.

03

Which brands do Kimberly-Clark fans like most?

Kimberly-Clark fans show strongest brand affinity for Special Force (online game) (57.31×), Toilet paper (7.92×), and CVS Pharmacy (3.13×) over the country average.

04

Where do Kimberly-Clark fans live in United States?

Kimberly-Clark fans in United States are most concentrated in California (reach ~300K), Georgia (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kimberly-Clark fans also like?

Beyond Kimberly-Clark itself, the audience over-indexes on Toilet paper (7.92×), CVS Pharmacy (3.13×), southwest airlines (3.2×), and Great Depression (5.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in United States

See Kimberly-Clark audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kimberly-Clark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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