Rascasse Audience Intelligence

Hope Audience in United States

A data profile of the people who buy, follow and care about Hope in United States — modelled from more than twelve digital signal sources. Hope has an estimated audience of 14,369,731 people in United States.

#1642among Topic in United States#147in Politics & Society

The average Hope fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tradition, Nonprofit organization, Charitable organization, with strongest over-indexing on Tradition (2.13× the country average).

Demographically, the Hope audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Mindfulness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hope fan in United States is more female, around 42.6 years old, with strong Mindfulness tendencies and a notable affinity for Tradition.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hope profile in United States.

Audience size
14.4M
in United States
Gender
62.9%♀
37.1% male
Age
42.6
average years
Country rank
#2437
Topic in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hope fans

62.9% are female, 37.1% are male, average age 42.6.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Hope audience in United States
MetricValue
Female62.9%
Male37.1%
Average age42.6
Estimated audience size14,369,731
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Hope audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3917%
40-4924%
50+29%
Fig. 04

Worldwide distribution

28.6%

of the worldwide Hope audience comes from United States.

Worldwide audience distribution share by country for Hope
CountryShare
United States28.6%
Brazil5.5%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hope audience in United States is strongest.

Fig. 05

Top regions by affinity

Hope fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~500K4.36×
02Alaska~90K2.84×
03Maine~80K1.55×
04North Dakota~50K1.53×
05Rhode Island~70K1.52×
06Indiana~400K1.37×
07Idaho~100K1.37×
08Oklahoma~200K1.34×
09Vermont~30K1.30×
10Kansas~100K1.09×
11West Virginia~70K1.04×
12Nevada~100K1.03×
13Mississippi~100K1.03×
14New Mexico~70K0.99×
15Georgia~400K0.98×
16Michigan~400K0.98×
17Minnesota~200K0.95×
18Texas~1M0.90×
19New Jersey~300K0.90×
20Arizona~300K0.90×
21Louisiana~200K0.90×
22North Carolina~400K0.89×
23Alabama~200K0.89×
24Tennessee~300K0.87×
25California~1.5M0.84×
26Utah~100K0.84×
27Florida~800K0.83×
28Washington~200K0.83×
29Missouri~200K0.82×
30Kentucky~100K0.82×
31Iowa~100K0.82×
32Montana~30K0.82×
33South Carolina~200K0.81×
34Pennsylvania~400K0.80×
35Oregon~100K0.80×
36Nebraska~60K0.79×
37Hawaii~50K0.79×
38Virginia~300K0.77×
39Maryland~200K0.77×
40Illinois~400K0.76×
41Wisconsin~200K0.75×
42South Dakota~20K0.74×
43Ohio~300K0.73×
44Connecticut~100K0.71×
45Colorado~200K0.69×
46Washington, District of Columbia~30K0.69×
47Delaware~30K0.69×
48New York~500K0.68×
49Massachusetts~200K0.68×
50New Hampshire~40K0.65×
Fig. 06

Affinity by region

Affinity by region — Hope, United States
0.65×1.00×4.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hope audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hope audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages2.99×
02Microwave ovenHome & Garden2.51×
03HypermarketShopping2.44×
04Charitable organizationPolitics & Society2.28×
05Britney SpearsMusic & Radio2.18×
06Sustainable energyHome & Garden2.17×
07TraditionPolitics & Society2.13×
08PharmacyBusiness & Career2.02×
09Rail transportTravel & Leisure2.01×
10Renewable energyBusiness & Career1.96×
11Life insuranceBusiness & Career1.93×
12Health insuranceBusiness & Career1.90×
13GeneticsKids & Family1.86×
14Discount storesShopping1.83×
15Nonprofit organizationPolitics & Society1.81×
16Real propertyHome & Garden1.80×
17Hardware storeHome & Garden1.73×
18Ace HardwareHome & Garden1.71×
19NostalgiaHome & Garden1.70×
20Cancer awarenessHealth1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hope audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hope audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.06×
PatriotismCONSERVATISM1.86×
Community OrientationOPEN1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hope audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Early Adopter MentalityPOWER0.73×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hope have in United States?

Hope has an estimated audience of 14,369,731 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hope fans?

62.9% of Hope fans are female, 37.1% are male, with an average age of 42.6 years.

03

Which brands do Hope fans like most?

Hope fans show strongest brand affinity for Tradition (2.13×), Nonprofit organization (1.81×), and Charitable organization (2.28×) over the country average.

04

Where do Hope fans live in United States?

Hope fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Hope fans also like?

Beyond Hope itself, the audience over-indexes on Nonprofit organization (1.81×), Charitable organization (2.28×), Britney Spears (2.18×), and Non-alcoholic beverage (2.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Hope audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hope. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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