Hope Audience in United States

Hope logo

Hope has an estimated audience of 14,369,731 people in United States. 62.9% are female, 37.1% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Whataburger, Enfamil, Solo climbing, Brunello Cucinelli.

The average Hope fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Whataburger, Enfamil, with strongest over-indexing on Elsword (18× the country average). Demographically, the Hope audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Mindfulness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Hope fans

Demographic split for Hope audience in United States
MetricValue
Female62.9%
Male37.1%
Average age42.6
Estimated audience size14,369,731

Audience persona

The typical Hope fan in United States is more female, around 42.6 years old, with strong Mindfulness tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Hope in United States
RegionReachAffinity
California1,529,0640.97×
Texas1,263,5291.02×
Florida956,3140.98×
New York627,9550.78×
Georgia491,1211.11×
North Carolina454,9061.05×
Illinois418,0770.87×
Pennsylvania416,4790.86×
Michigan379,4271.01×
Ohio373,9540.84×
New Jersey343,0350.94×
Indiana309,5111.18×
Virginia309,0750.88×
Arkansas292,0182.47×
Arizona291,9381×
Tennessee290,1391.01×
Washington274,8540.95×
Oklahoma246,4091.54×
Massachusetts213,1970.75×
Missouri212,7270.92×
Maryland208,7430.84×
Minnesota204,5000.99×
Alabama202,2311.01×
South Carolina194,6980.9×
Louisiana182,3400.98×
Colorado181,2650.8×
Wisconsin177,0050.82×
Nevada164,2641.18×
Kentucky157,4410.87×
Oregon150,7870.92×
Mississippi135,4101.14×
Utah128,0160.99×
Kansas120,0001.06×
Connecticut110,2740.77×
Iowa104,0250.88×
Idaho78,2811.09×
New Mexico72,3761×
West Virginia70,9621.06×
Maine62,4411.21×
Nebraska61,1300.85×
Alaska56,5561.84×
Rhode Island55,7911.22×
Hawaii52,1130.84×
New Hampshire37,1000.66×
Washington, District of Columbia33,3570.77×
Vermont32,4171.29×
North Dakota31,6211.07×
Montana30,8140.77×
Delaware27,2910.69×
South Dakota22,1660.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hope audience
BrandAffinityCategory
Elsword18×Games
Whataburger1.81×Food & Beverages
Enfamil1.63×Kids & Family
Solo climbing1.59×Sports
Brunello Cucinelli1.69×Fashion & Accessoires
Lebanese cuisine1.67×Food & Beverages
Isometric exercise1.52×Sports
Cockpit1.6×Travel & Leisure
Cachorros2.07×Pets & Animals
Software widget2.38×Technology & Electronics
Certified diabetes educator2.05×Business & Career
International University of Business Agriculture and Technology1.62×Business & Career
Barclays Center1.68×Sports
Príncipe1.53×Travel & Leisure
Cachorros1.63×Pets & Animals
Parma1.58×Travel & Leisure
Final Fantasy VII (Famicom)1.64×Games
Cachaça2.51×Food & Beverages
Voltron: Legendary Defender1.85×Movies & TV
CACI1.72×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hope audience
TraitClusterScore
MindfulnessBALANCE2.08
Family OrientationCONSERVATISM1.34
PatriotismCONSERVATISM1.26
SpiritualityBALANCE1.24
IndividualismJOY1.22
TraditionCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Hope
CountryShare
United States28.7%
Brazil5.5%
Italy4.5%

See Hope audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Hope have in United States?

Hope has an estimated audience of 14,369,731 people in United States, concentrated in California and Texas.

What is the gender split and age of Hope fans?

62.9% of Hope fans are female, 37.1% are male, with an average age of 42.6 years.

Which brands do Hope fans like most?

Hope fans show strongest brand affinity for Elsword (18×), Whataburger (1.81×), and Enfamil (1.63×) over the country average.

Where do Hope fans live in United States?

Hope fans in United States are most concentrated in California (reach 1,529,064), Texas (reach 1,263,529), and Florida (reach 956,314). These three regions account for the largest share of the active audience.

What other brands do Hope fans also like?

Beyond Hope itself, the audience over-indexes on Whataburger (1.81×), Enfamil (1.63×), Solo climbing (1.59×), and Brunello Cucinelli (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hope. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.