Rascasse Audience Intelligence

Hope Audience in Germany

A data profile of the people who buy, follow and care about Hope in Germany — modelled from more than twelve digital signal sources. Hope has an estimated audience of 1,555,396 people in Germany.

#2353among Topic in Germany#169in Politics & Society

The average Hope fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Andrea Bocelli, Netto Marken-Discount, Müller (company), with strongest over-indexing on Andrea Bocelli (13.22× the country average).

Demographically, the Hope audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Spirituality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hope fan in Germany is more female, around 40.2 years old, with strong Spirituality tendencies and a notable affinity for Andrea Bocelli.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hope profile in Germany.

Audience size
1.6M
in Germany
Gender
56.1%♀
43.9% male
Age
40.2
average years
Country rank
#4314
Topic in Germany
Fig. 01

Search interest · 12-month trend

+183%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hope fans

56.1% are female, 43.9% are male, average age 40.2.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Hope audience in Germany
MetricValue
Female56.1%
Male43.9%
Average age40.2
Estimated audience size1,555,396
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Hope audience in Germany
Age bracketShare%
16-1918%
20-2916%
30-3921%
40-4925%
50+20%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Hope audience comes from Germany.

Worldwide audience distribution share by country for Hope
CountryShare
United States28.6%
Brazil5.5%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hope audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hope fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~200K1.15×
02Sachsen~90K1.15×
03Thüringen~50K1.14×
04Schleswig-Holstein~60K1.10×
05Mecklenburg-Vorpommern~30K1.10×
06Sachsen-Anhalt~40K1.06×
07Nordrhein-Westfalen~400K1.05×
08Baden-Württemberg~200K1.04×
09Brandenburg~50K1.04×
10Rheinland-Pfalz~70K0.96×
11Hamburg~30K0.92×
12Bremen~10K0.91×
13Hessen~100K0.90×
14Saarland~20K0.89×
15Berlin~60K0.88×
16Bayern~200K0.86×
Fig. 06

Affinity by region

Affinity by region — Hope, Germany
0.86×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hope audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hope audience
#·InterestCategoryAffinity×
01Andrea BocelliMusic & Radio13.22×
02OptimismBusiness & Career12.67×
03Old TestamentPolitics & Society6.01×
04Non-alcoholic beverageFood & Beverages3.75×
05Beşiktaş J.K.Sports3.44×
06Süper LigSports3.37×
07Fenerbahçe S.K.Sports3.02×
08Dieter BohlenMusic & Radio2.94×
09Müller (company)Food & Beverages2.24×
10VolunteeringPolitics & Society2.22×
11TattoosFashion & Accessoires2.21×
12Netto Marken-DiscountShopping2.17×
13Wetter.comHome & Garden2.10×
14DessertsFood & Beverages1.93×
15Breaking newsMovies & TV1.79×
16PoliticsPolitics & Society1.76×
17KitchenHome & Garden1.76×
18ElectronicsTechnology & Electronics1.70×
19ScienceBusiness & Career1.54×
20PetsPets & Animals1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hope audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hope audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.97×
IndividualismJOY1.65×
TraditionCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hope audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
SustainabilityBALANCE0.80×
Sports ActivityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hope have in Germany?

Hope has an estimated audience of 1,555,396 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Hope fans?

56.1% of Hope fans are female, 43.9% are male, with an average age of 40.2 years.

03

Which brands do Hope fans like most?

Hope fans show strongest brand affinity for Andrea Bocelli (13.22×), Netto Marken-Discount (2.17×), and Müller (company) (2.24×) over the country average.

04

Where do Hope fans live in Germany?

Hope fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hope fans also like?

Beyond Hope itself, the audience over-indexes on Netto Marken-Discount (2.17×), Müller (company) (2.24×), Pets (1.5×), and Old Testament (6.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Hope audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hope. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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