Hope Audience in Germany
Hope has an estimated audience of 1,555,396 people in Germany. 56.1% are female, 43.9% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Andrea Bocelli, Western Union, Beşiktaş J.K., Tagesschau, Italo disco.
The average Hope fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Andrea Bocelli, Western Union, Beşiktaş J.K., with strongest over-indexing on Andrea Bocelli (11.65× the country average). Demographically, the Hope audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Spirituality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Hope fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 40.2 |
| Estimated audience size | 1,555,396 |
Audience persona
The typical Hope fan in Germany is more female, around 40.2 years old, with strong Spirituality tendencies and a notable affinity for Andrea Bocelli.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 372,137 | 1.09× |
| Baden-Württemberg | 248,555 | 1.17× |
| Bayern | 231,575 | 0.93× |
| Niedersachsen | 159,577 | 1.06× |
| Hessen | 110,345 | 0.93× |
| Sachsen | 90,114 | 1.18× |
| Rheinland-Pfalz | 83,249 | 1.07× |
| Berlin | 62,079 | 0.89× |
| Schleswig-Holstein | 55,609 | 1× |
| Brandenburg | 54,138 | 1.12× |
| Thüringen | 42,488 | 1.07× |
| Sachsen-Anhalt | 41,585 | 1.03× |
| Hamburg | 29,680 | 0.84× |
| Mecklenburg-Vorpommern | 26,849 | 0.9× |
| Saarland | 16,953 | 0.89× |
| Bremen | 10,931 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Andrea Bocelli | 11.65× | Music & Radio |
| Western Union | 5.92× | Business & Career |
| Beşiktaş J.K. | 5.96× | Sports |
| Tagesschau | 2.11× | Movies & TV |
| Italo disco | 9.37× | Music & Radio |
| Fenerbahçe S.K. | 5.13× | Sports |
| Trabzonspor | 5.27× | Sports |
| Süper Lig | 5.93× | Sports |
| Lieferando.de | 2.18× | Food & Beverages |
| Real property | 4.07× | Home & Garden |
| Pets | 1.55× | Pets & Animals |
| Automobiles | 1.56× | Cars & Mobility |
| Dieter Bohlen | 3.46× | Music & Radio |
| Transfermarkt | 2.04× | Sports |
| Wetter.com | 1.78× | Home & Garden |
| Netto Marken-Discount | 1.59× | Shopping |
| Eintracht Frankfurt | 1.69× | Sports |
| Image scanner | 7.03× | Technology & Electronics |
| Old Testament | 4.71× | Politics & Society |
| Volunteering | 2.15× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.35 |
| Pet Ownership | JOY | 1.24 |
| Mindfulness | BALANCE | 1.2 |
| Healthy Lifestyle | BALANCE | 1.15 |
| Convenience Orientation | PREMIUM | 1.13 |
| Individualism | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.7% |
| Brazil | 5.5% |
| Italy | 4.5% |
See Hope audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hope have in Germany?
Hope has an estimated audience of 1,555,396 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Hope fans?
56.1% of Hope fans are female, 43.9% are male, with an average age of 40.2 years.
Which brands do Hope fans like most?
Hope fans show strongest brand affinity for Andrea Bocelli (11.65×), Western Union (5.92×), and Beşiktaş J.K. (5.96×) over the country average.
Where do Hope fans live in Germany?
Hope fans in Germany are most concentrated in Nordrhein-Westfalen (reach 372,137), Baden-Württemberg (reach 248,555), and Bayern (reach 231,575). These three regions account for the largest share of the active audience.
What other brands do Hope fans also like?
Beyond Hope itself, the audience over-indexes on Western Union (5.92×), Beşiktaş J.K. (5.96×), Tagesschau (2.11×), and Italo disco (9.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hope. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.