Rascasse Audience Intelligence

Visit Norway Audience in Germany

A data profile of the people who buy, follow and care about Visit Norway in Germany — modelled from more than twelve digital signal sources. Visit Norway has an estimated audience of 434,970 people in Germany.

#443among Website / Newspaper / Magazine in Germany#1031in Travel & Leisure

The average Visit Norway fan in Germany is 45.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kat Dennings, Alexis Bledel, Jessica Biel, with strongest over-indexing on Kat Dennings (28.37× the country average).

Demographically, the Visit Norway audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Visit Norway fan in Germany is balanced, around 45.9 years old, with strong Need for Security tendencies and a notable affinity for Kat Dennings.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Visit Norway profile in Germany.

Audience size
435K
in Germany
Gender
46.6%♀
53.4% male
Age
45.9
average years
Country rank
#13106
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Visit Norway

46.6% are female, 53.4% are male, average age 45.9.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for Visit Norway audience in Germany
MetricValue
Female46.6%
Male53.4%
Average age45.9
Estimated audience size434,970
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Visit Norway audience in Germany
Age bracketShare%
16-194%
20-2912%
30-3924%
40-4931%
50+29%
Fig. 04

Worldwide distribution

23.3%

of the worldwide Visit Norway audience comes from Germany.

Worldwide audience distribution share by country for Visit Norway
CountryShare
Germany23.3%
Italy13.7%
United Kingdom11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Visit Norway audience in Germany is strongest.

Fig. 05

Top regions by affinity

Visit Norway fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~20K1.43×
02Hamburg~10K1.24×
03Bayern~70K1.06×
04Baden-Württemberg~60K1.06×
05Nordrhein-Westfalen~100K1.05×
06Niedersachsen~40K1.05×
07Hessen~40K1.05×
08Mecklenburg-Vorpommern~9K1.03×
09Berlin~20K1.01×
10Brandenburg~10K0.97×
11Bremen~4K0.97×
12Sachsen~20K0.95×
13Rheinland-Pfalz~20K0.93×
14Thüringen~10K0.91×
15Saarland~5K0.90×
16Sachsen-Anhalt~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Visit Norway, Germany
0.84×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Visit Norway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Visit Norway audience
#·InterestCategoryAffinity×
01Ming-Na WenMovies & TV36.24×
02REMA 1000Shopping33.15×
03Stena LineCars & Mobility29.12×
04Kat DenningsMovies & TV28.37×
05Per MertesackerSports23.64×
06Mariska HargitayMovies & TV23.28×
07Alexis BledelMovies & TV20.00×
08Jessica BielMovies & TV20.00×
09Sam ElliottMovies & TV20.00×
10Patricia ArquetteMovies & TV20.00×
11University of MünsterBusiness & Career19.20×
12University of HamburgBusiness & Career13.94×
13HurtigrutenTravel & Leisure11.38×
14John TravoltaMovies & TV7.64×
15Holstein KielSports6.91×
16Western UnionBusiness & Career5.88×
17ScandinaviaTravel & Leisure5.14×
18EssoCars & Mobility3.88×
19KauflandShopping2.35×
20AldiShopping2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Visit Norway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Visit Norway audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.62×
SpiritualityBALANCE1.44×
Quality AwarenessPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Visit Norway audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.76×
Luxury OrientationPREMIUM0.82×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Visit Norway have in Germany?

Visit Norway has an estimated audience of 434,970 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Visit Norway fans?

46.6% of Visit Norway fans are female, 53.4% are male, with an average age of 45.9 years.

03

Which brands do Visit Norway fans like most?

Visit Norway fans show strongest brand affinity for Kat Dennings (28.37×), Alexis Bledel (20×), and Jessica Biel (20×) over the country average.

04

Where do Visit Norway fans live in Germany?

Visit Norway fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Visit Norway fans also like?

Beyond Visit Norway itself, the audience over-indexes on Alexis Bledel (20×), Jessica Biel (20×), Stena Line (29.12×), and Per Mertesacker (23.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Visit Norway audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Visit Norway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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