Visit Norway Audience in Germany
Visit Norway has an estimated audience of 436,024 people in Germany. 46.6% are female, 53.4% are male, average age 45.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Kat Dennings, Alexis Bledel, Stena Line, Jessica Biel.
The average Visit Norway fan in Germany is 45.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Kat Dennings, Alexis Bledel, with strongest over-indexing on Western Union (12.47× the country average). Demographically, the Visit Norway audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Sustainability, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Website / Newspaper / Magazine
Demographics of Visit Norway fans
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 45.9 |
| Estimated audience size | 436,024 |
Audience persona
The typical Visit Norway fan in Germany is balanced, around 45.9 years old, with strong Sustainability tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 103,181 | 1.08× |
| Bayern | 75,890 | 1.08× |
| Baden-Württemberg | 65,294 | 1.1× |
| Niedersachsen | 46,424 | 1.1× |
| Hessen | 36,446 | 1.1× |
| Schleswig-Holstein | 24,024 | 1.53× |
| Berlin | 21,069 | 1.08× |
| Sachsen | 20,779 | 0.97× |
| Rheinland-Pfalz | 19,585 | 0.9× |
| Hamburg | 12,960 | 1.32× |
| Brandenburg | 12,730 | 0.94× |
| Thüringen | 8,975 | 0.81× |
| Mecklenburg-Vorpommern | 8,363 | 1× |
| Sachsen-Anhalt | 7,396 | 0.65× |
| Bremen | 3,059 | 0.82× |
| Saarland | 2,771 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 12.47× | Business & Career |
| Kat Dennings | 29.61× | Movies & TV |
| Alexis Bledel | 18.95× | Movies & TV |
| Stena Line | 35.7× | Cars & Mobility |
| Jessica Biel | 20× | Movies & TV |
| Satire | 8.81× | Literature |
| German television comedy | 10.09× | Movies & TV |
| Per Mertesacker | 26.45× | Sports |
| Ming-Na Wen | 34.63× | Movies & TV |
| Holstein Kiel | 8.25× | Sports |
| University of Hamburg | 20× | Business & Career |
| Headphones | 7.67× | Technology & Electronics |
| Mariska Hargitay | 23.41× | Movies & TV |
| Dax Shepard | 22.78× | Movies & TV |
| Sam Elliott | 20× | Movies & TV |
| Kristen Bell | 13.71× | Movies & TV |
| Patricia Arquette | 20× | Movies & TV |
| Kurdistan | 11.29× | Travel & Leisure |
| Matthew Gray Gubler | 25.07× | Fashion & Accessoires |
| Hurtigruten | 10.71× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.24 |
| Need for Security | CONSERVATISM | 1.18 |
| Sports Activity | POWER | 1.12 |
| Travelling | THRILL | 1.09 |
| Community Orientation | OPEN | 1.08 |
| Quality Awareness | PREMIUM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 23.3% |
| Italy | 13.7% |
| United Kingdom | 11.3% |
See Visit Norway audiences in other countries
More Travel & Leisure audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Visit Norway have in Germany?
Visit Norway has an estimated audience of 436,024 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Visit Norway fans?
46.6% of Visit Norway fans are female, 53.4% are male, with an average age of 45.9 years.
Which brands do Visit Norway fans like most?
Visit Norway fans show strongest brand affinity for Western Union (12.47×), Kat Dennings (29.61×), and Alexis Bledel (18.95×) over the country average.
Where do Visit Norway fans live in Germany?
Visit Norway fans in Germany are most concentrated in Nordrhein-Westfalen (reach 103,181), Bayern (reach 75,890), and Baden-Württemberg (reach 65,294). These three regions account for the largest share of the active audience.
What other brands do Visit Norway fans also like?
Beyond Visit Norway itself, the audience over-indexes on Kat Dennings (29.61×), Alexis Bledel (18.95×), Stena Line (35.7×), and Jessica Biel (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Visit Norway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.