Rascasse Audience Intelligence

Baccarat (company) Target Market in United States

A data profile of the people who buy, follow and care about Baccarat (company) in United States — modelled from more than twelve digital signal sources. Baccarat (company) has an estimated audience of 1,380,283 people in United States.

#12among Jewelry in United States#1926among Brand in United States#813in Fashion & Accessoires

The average Baccarat (company) fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Discount Tire, Secret society, Crime fiction, with strongest over-indexing on Discount Tire (7.42× the country average).

Demographically, the Baccarat (company) audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baccarat (company) fan in United States is more female, around 42.6 years old, with strong Family Orientation tendencies and a notable affinity for Discount Tire.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baccarat (company) profile in United States.

Audience size
1.4M
in United States
Gender
73.2%♀
26.8% male
Age
42.6
average years
Country rank
#18881
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Baccarat (company)

73.2% are female, 26.8% are male, average age 42.6.

Fig. 02

Gender split

73.2%
Female
26.8%
Male
Demographic split for Baccarat (company) audience in United States
MetricValue
Female73.2%
Male26.8%
Average age42.6
Estimated audience size1,380,283
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Baccarat (company) audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3919%
40-4924%
50+27%
Fig. 04

Worldwide distribution

31.5%

of the worldwide Baccarat (company) audience comes from United States.

Worldwide audience distribution share by country for Baccarat (company)
CountryShare
United States31.5%
Germany15.0%
France7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baccarat (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Baccarat (company) customers by region in United States
#RegionReachAffinity×
01Nevada~30K2.34×
02New York~100K1.58×
03California~200K1.48×
04Louisiana~20K1.37×
05Mississippi~20K1.37×
06Florida~100K1.35×
07New Jersey~50K1.33×
08Texas~200K1.29×
09Alabama~20K1.27×
10Georgia~50K1.26×
11Arizona~30K1.23×
12Massachusetts~30K1.21×
13Washington, District of Columbia~5K1.19×
14Illinois~50K1.15×
15Maryland~30K1.14×
16Connecticut~20K1.13×
17Hawaii~7K1.12×
18Michigan~40K1.06×
19Pennsylvania~50K1.02×
20Rhode Island~4K1.01×
21North Carolina~40K1.00×
22Delaware~4K1.00×
23Virginia~30K0.99×
24Tennessee~30K0.98×
25Arkansas~10K0.97×
26South Carolina~20K0.94×
27Washington~30K0.93×
28Minnesota~20K0.93×
29Oklahoma~10K0.91×
30Indiana~20K0.90×
31Missouri~20K0.89×
32Colorado~20K0.87×
33Ohio~40K0.85×
34Oregon~10K0.84×
35Nebraska~6K0.84×
36Kansas~9K0.82×
37Alaska~2K0.82×
38New Mexico~6K0.81×
39Wisconsin~20K0.80×
40Kentucky~10K0.79×
41North Dakota~2K0.79×
42New Hampshire~4K0.76×
43West Virginia~5K0.74×
44Iowa~8K0.73×
45Utah~9K0.71×
46Maine~3K0.68×
47South Dakota~2K0.68×
48Vermont~2K0.66×
49Idaho~4K0.64×
50Montana~2K0.61×
Fig. 06

Affinity by region

Affinity by region — Baccarat (company), United States
0.61×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baccarat (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baccarat (company) audience
#·InterestCategoryAffinity×
01Secret societyPolitics & Society27.20×
02Soho House (club)Business & Career20.00×
03Elderly careHealth11.85×
04Van Cleef & ArpelsFashion & Accessoires10.62×
05Audemars PiguetFashion & Accessoires9.33×
06Buffy the Vampire SlayerMovies & TV8.87×
07Art DecoArts & Culture7.56×
08Discount TireShopping7.42×
09CorsetFashion & Accessoires7.09×
10Crime fictionLiterature6.38×
11Elizabeth TaylorMovies & TV6.02×
12SydneyTravel & Leisure5.74×
13Detroit PistonsSports5.32×
14Diaper bagKids & Family4.18×
15Nordstrom rackFashion & Accessoires3.17×
16FedExBusiness & Career2.89×
17Planet FitnessSports2.88×
18PinterestInternet & Social Media2.27×
19WineFood & Beverages1.91×
20RecipesFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baccarat (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baccarat (company) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.48×
IndulgenceJOY3.34×
Quality AwarenessPREMIUM2.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baccarat (company) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
Early Adopter MentalityPOWER0.93×
Risk AppetiteTHRILL1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Baccarat (company)'s target market in United States?

Baccarat (company)'s target market in United States covers an estimated 1,380,283 people, concentrated in California and Texas.

02

What is the gender split and age of Baccarat (company) customers?

73.2% of the Baccarat (company) audience are female, 26.8% are male, with an average age of 42.6 years.

03

Which brands do Baccarat (company) fans like most?

Baccarat (company) fans show strongest brand affinity for Discount Tire (7.42×), Secret society (27.2×), and Crime fiction (6.38×) over the country average.

04

Where do Baccarat (company) fans live in United States?

Baccarat (company) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Baccarat (company) fans also like?

Beyond Baccarat (company) itself, the audience over-indexes on Secret society (27.2×), Crime fiction (6.38×), Sydney (5.74×), and Elderly care (11.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Jewelry audiences in United States

See Baccarat (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Baccarat (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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