Baccarat (company) Audience in United States

Baccarat (company) has an estimated audience of 1,391,556 people in United States. 73.2% are female, 26.8% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Baccarat (company) fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Baccarat (company) audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

Demographics of Baccarat (company) fans

Demographic split for Baccarat (company) audience in United States
MetricValue
Female73.2%
Male26.8%
Average age42.6
Estimated audience size1,391,556

Audience persona

The typical Baccarat (company) fan in United States is more female, around 42.6 years old, with strong Indulgence tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Baccarat (company) in United States
RegionReachAffinity
California232,0401.52×
Texas158,4851.32×
Florida132,3341.4×
New York131,1221.69×
Georgia57,2541.34×
Illinois56,0931.21×
Pennsylvania49,8061.06×
New Jersey49,4611.4×
North Carolina43,0361.03×
Michigan40,4411.11×
Ohio36,7520.86×
Massachusetts35,1431.28×
Arizona34,6771.22×
Virginia34,6461.02×
Nevada32,0502.38×
Maryland28,0861.17×
Tennessee27,8701×
Washington26,4840.95×
Alabama24,3161.25×
Louisiana24,0111.34×
Indiana22,7970.9×
Missouri20,1730.9×
Colorado19,6440.9×
South Carolina19,5260.93×
Minnesota18,6350.93×
Wisconsin16,9600.81×
Connecticut16,3131.17×
Mississippi15,3531.34×
Oklahoma13,3010.86×
Oregon13,2690.83×
Kentucky13,2670.76×
Arkansas10,7420.94×
Kansas8,8640.81×
Utah8,4620.68×
Iowa8,0550.7×
Hawaii6,3831.07×
Nebraska5,4870.79×
New Mexico5,2700.76×
Washington, District of Columbia5,0991.22×
Rhode Island4,4541.01×
West Virginia4,1850.65×
Idaho4,1070.59×
New Hampshire3,9930.73×
Delaware3,7290.97×
Maine3,1400.63×
Alaska2,1290.72×
Montana2,0120.52×
North Dakota1,9800.69×
South Dakota1,9140.59×
Vermont1,4280.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baccarat (company) audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Kia Sportage20×Cars & Mobility
Corset9.54×Fashion & Accessoires
Detroit Pistons7.72×Sports
Oklahoma City Thunder4.55×Sports
Charles, Prince of Wales18.87×Politics & Society
Nordstrom rack3.28×Fashion & Accessoires
Soho House (club)20×Business & Career
Sydney4.82×Travel & Leisure
Honda HR-V15.92×Cars & Mobility
Audemars Piguet9.25×Fashion & Accessoires
Diptyque13.74×Beauty & Wellness
Discount Tire3.77×Shopping
Metaphysics3.48×Business & Career
Household goods4.47×Home & Garden
Van Cleef & Arpels10.83×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baccarat (company) audience
TraitClusterScore
IndulgenceJOY2.55
Quality AwarenessPREMIUM2.5
Luxury OrientationPREMIUM2.19
Design AffinityPREMIUM2.08
CreativityOPEN1.5
MindfulnessBALANCE1.46

Worldwide distribution

Worldwide audience distribution share by country for Baccarat (company)
CountryShare
United States31.4%
Germany17.7%
France7.9%

See Baccarat (company) audiences in other countries

More Jewelry audiences in United States

Frequently asked questions

How many fans does Baccarat (company) have in United States?

Baccarat (company) has an estimated audience of 1,391,556 people in United States, concentrated in California and Texas.

What is the gender split and age of Baccarat (company) fans?

73.2% of Baccarat (company) fans are female, 26.8% are male, with an average age of 42.6 years.

Which brands do Baccarat (company) fans like most?

Baccarat (company) fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Baccarat (company) fans live in United States?

Baccarat (company) fans in United States are most concentrated in California (reach 232,040), Texas (reach 158,485), and Florida (reach 132,334). These three regions account for the largest share of the active audience.

What other brands do Baccarat (company) fans also like?

Beyond Baccarat (company) itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baccarat (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.