Rascasse Audience Intelligence

Baccarat (company) Target Market in Germany

A data profile of the people who buy, follow and care about Baccarat (company) in Germany — modelled from more than twelve digital signal sources. Baccarat (company) has an estimated audience of 656,241 people in Germany.

#9among Jewelry in Germany#1223among Brand in Germany#476in Fashion & Accessoires

The average Baccarat (company) fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jan Smit (singer), Bandsintown, Netto Marken-Discount, with strongest over-indexing on Jan Smit (singer) (178.74× the country average).

Demographically, the Baccarat (company) audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Design Affinity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Baccarat (company) fan in Germany is more female, around 39.0 years old, with strong Design Affinity tendencies and a notable affinity for Jan Smit (singer).

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baccarat (company) profile in Germany.

Audience size
656K
in Germany
Gender
73.8%♀
26.2% male
Age
39.0
average years
Country rank
#9346
Brand in Germany
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Baccarat (company)

73.8% are female, 26.2% are male, average age 39.0.

Fig. 02

Gender split

73.8%
Female
26.2%
Male
Demographic split for Baccarat (company) audience in Germany
MetricValue
Female73.8%
Male26.2%
Average age39.0
Estimated audience size656,241
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Baccarat (company) audience in Germany
Age bracketShare%
16-1916%
20-2921%
30-3924%
40-4926%
50+13%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Baccarat (company) audience comes from Germany.

Worldwide audience distribution share by country for Baccarat (company)
CountryShare
United States31.5%
Germany15.0%
France7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baccarat (company) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Baccarat (company) customers by region in Germany
#RegionReachAffinity×
01Brandenburg~40K1.59×
02Hessen~70K1.25×
03Berlin~40K1.19×
04Rheinland-Pfalz~50K1.17×
05Nordrhein-Westfalen~200K1.15×
06Baden-Württemberg~100K1.05×
07Niedersachsen~80K1.03×
08Bayern~100K1.01×
09Hamburg~20K0.98×
10Sachsen-Anhalt~20K0.97×
11Bremen~6K0.97×
12Saarland~9K0.93×
13Sachsen~40K0.91×
14Schleswig-Holstein~30K0.91×
15Thüringen~20K0.77×
16Mecklenburg-Vorpommern~9K0.63×
Fig. 06

Affinity by region

Affinity by region — Baccarat (company), Germany
0.63×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baccarat (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baccarat (company) audience
#·InterestCategoryAffinity×
01Jan Smit (singer)Music & Radio178.74×
02BandsintownMusic & Radio151.30×
03Good CharlotteMusic & Radio83.01×
04Don JulioFood & Beverages31.08×
05Sam RockwellMovies & TV11.73×
06Otto WaalkesMovies & TV9.06×
07Cameron DiazMovies & TV9.06×
08Irish whiskeyFood & Beverages9.06×
09BeckMusic & Radio9.06×
10Florian SilbereisenMusic & Radio8.37×
11IHF World Women's Handball ChampionshipSports7.90×
12Non-alcoholic beverageFood & Beverages7.45×
13Mortgage loansBusiness & Career6.54×
14Beatrice EgliMusic & Radio6.47×
15Handmade jewelryFashion & Accessoires5.75×
16Netto Marken-DiscountShopping5.47×
17Andrea BergMusic & Radio5.44×
18Möbel HöffnerHome & Garden5.32×
19Backpacking (travel)Travel & Leisure4.51×
20Nonprofit organizationPolitics & Society4.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baccarat (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baccarat (company) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.68×
IndividualismJOY2.34×
Community OrientationOPEN2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baccarat (company) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.62×
PatriotismCONSERVATISM0.83×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Baccarat (company)'s target market in Germany?

Baccarat (company)'s target market in Germany covers an estimated 656,241 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Baccarat (company) customers?

73.8% of the Baccarat (company) audience are female, 26.2% are male, with an average age of 39.0 years.

03

Which brands do Baccarat (company) fans like most?

Baccarat (company) fans show strongest brand affinity for Jan Smit (singer) (178.74×), Bandsintown (151.3×), and Netto Marken-Discount (5.47×) over the country average.

04

Where do Baccarat (company) fans live in Germany?

Baccarat (company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Baccarat (company) fans also like?

Beyond Baccarat (company) itself, the audience over-indexes on Bandsintown (151.3×), Netto Marken-Discount (5.47×), Good Charlotte (83.01×), and Florian Silbereisen (8.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Jewelry audiences in Germany

See Baccarat (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Baccarat (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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