Baccarat (company) Audience in Germany
Baccarat (company) has an estimated audience of 784,365 people in Germany. 73.8% are female, 26.2% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Time (magazine), Celtic mythology, Nationality, Mechanic, Home construction.
The average Baccarat (company) fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Time (magazine), Celtic mythology, Nationality, with strongest over-indexing on Time (magazine) (9.06× the country average). Demographically, the Baccarat (company) audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Design Affinity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry
Demographics of Baccarat (company) fans
| Metric | Value |
|---|---|
| Female | 73.8% |
| Male | 26.2% |
| Average age | 39.0 |
| Estimated audience size | 784,365 |
Audience persona
The typical Baccarat (company) fan in Germany is more female, around 39.0 years old, with strong Design Affinity tendencies and a notable affinity for Time (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 218,004 | 1.27× |
| Bayern | 127,070 | 1.01× |
| Baden-Württemberg | 115,233 | 1.08× |
| Hessen | 88,680 | 1.48× |
| Niedersachsen | 75,277 | 0.99× |
| Rheinland-Pfalz | 48,688 | 1.24× |
| Berlin | 46,391 | 1.32× |
| Brandenburg | 33,522 | 1.38× |
| Schleswig-Holstein | 30,213 | 1.07× |
| Sachsen | 25,680 | 0.67× |
| Hamburg | 18,317 | 1.03× |
| Sachsen-Anhalt | 17,787 | 0.88× |
| Thüringen | 12,995 | 0.65× |
| Mecklenburg-Vorpommern | 8,360 | 0.56× |
| Saarland | 8,035 | 0.83× |
| Bremen | 6,419 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Time (magazine) | 9.06× | News |
| Celtic mythology | 19.14× | Arts & Culture |
| Nationality | 8.79× | Politics & Society |
| Mechanic | 5.94× | Cars & Mobility |
| Home construction | 1.67× | Home & Garden |
| Going the Distance | 30.37× | Movies & TV |
| Gil Ofarim | 2× | Music & Radio |
| Home Office | 1.8× | Business & Career |
| Este, Veneto | 3.48× | Travel & Leisure |
| Progressive rock | 1.92× | Music & Radio |
| Home Delivery | 2.85× | Food & Beverages |
| Mothercare | 1.7× | Kids & Family |
| Assassin's Creed II | 4.97× | Games |
| Man's Search for Meaning | 9.06× | |
| Handmade Gifts | 1.56× | Kids & Family |
| Algebra | 9.06× | Business & Career |
| Sixx | 2.26× | Movies & TV |
| Magazine (band) | 3.46× | Music & Radio |
| Information sensitivity | 3.6× | Technology & Electronics |
| Anton Hofreiter | 3.48× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.37 |
| Mindfulness | BALANCE | 1.85 |
| DIY Mentality | THRILL | 1.72 |
| Luxury Orientation | PREMIUM | 1.72 |
| Convenience Orientation | PREMIUM | 1.62 |
| Sustainability | BALANCE | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.4% |
| Germany | 17.7% |
| France | 7.9% |
See Baccarat (company) audiences in other countries
More Jewelry audiences in Germany
- Swarovski (3,891,556)
- Pandora (3,279,627)
- Purelei (3,236,785)
- Cartier (2,851,664)
- Tiffany & Co. (2,077,574)
Frequently asked questions
How many fans does Baccarat (company) have in Germany?
Baccarat (company) has an estimated audience of 784,365 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Baccarat (company) fans?
73.8% of Baccarat (company) fans are female, 26.2% are male, with an average age of 39.0 years.
Which brands do Baccarat (company) fans like most?
Baccarat (company) fans show strongest brand affinity for Time (magazine) (9.06×), Celtic mythology (19.14×), and Nationality (8.79×) over the country average.
Where do Baccarat (company) fans live in Germany?
Baccarat (company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 218,004), Bayern (reach 127,070), and Baden-Württemberg (reach 115,233). These three regions account for the largest share of the active audience.
What other brands do Baccarat (company) fans also like?
Beyond Baccarat (company) itself, the audience over-indexes on Celtic mythology (19.14×), Nationality (8.79×), Mechanic (5.94×), and Home construction (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Baccarat (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.