Rascasse Audience Intelligence

MIDI Audience in Germany

A data profile of the people who buy, follow and care about MIDI in Germany — modelled from more than twelve digital signal sources. MIDI has an estimated audience of 545,887 people in Germany.

#4460among Topic in Germany#482in Technology & Electronics

The average MIDI fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Faithless, Beck, Synthesizer, with strongest over-indexing on Faithless (55.13× the country average).

Demographically, the MIDI audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical MIDI fan in Germany is more female, around 38.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Faithless.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MIDI profile in Germany.

Audience size
546K
in Germany
Gender
62.2%♀
37.8% male
Age
38.3
average years
Country rank
#10926
Topic in Germany
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MIDI fans

62.2% are female, 37.8% are male, average age 38.3.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for MIDI audience in Germany
MetricValue
Female62.2%
Male37.8%
Average age38.3
Estimated audience size545,887
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the MIDI audience in Germany
Age bracketShare%
16-1925%
20-2916%
30-3917%
40-4925%
50+17%
Fig. 04

Worldwide distribution

6.1%

of the worldwide MIDI audience comes from Germany.

Worldwide audience distribution share by country for MIDI
CountryShare
United States25.7%
United Kingdom6.6%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MIDI audience in Germany is strongest.

Fig. 05

Top regions by affinity

MIDI fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~10K2.12×
02Berlin~30K1.14×
03Bremen~5K1.10×
04Sachsen~30K1.09×
05Bayern~80K0.94×
06Thüringen~10K0.94×
07Rheinland-Pfalz~30K0.93×
08Brandenburg~20K0.93×
09Hessen~40K0.92×
10Sachsen-Anhalt~10K0.90×
11Mecklenburg-Vorpommern~9K0.89×
12Hamburg~10K0.88×
13Schleswig-Holstein~20K0.87×
14Baden-Württemberg~60K0.85×
15Niedersachsen~40K0.83×
16Nordrhein-Westfalen~100K0.82×
Fig. 06

Affinity by region

Affinity by region — MIDI, Germany
0.82×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MIDI audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MIDI audience
#·InterestCategoryAffinity×
01FaithlessMusic & Radio55.13×
02Mesa BoogieMusic & Radio39.66×
03FocusriteTechnology & Electronics37.32×
04SteinbergMusic & Radio36.19×
05Roland CorporationMusic & Radio32.47×
06ArturiaMusic & Radio26.44×
07SynthesizerMusic & Radio22.78×
08Jeff BeckMusic & Radio22.52×
09BeckMusic & Radio20.00×
10Wir sind HeldenMusic & Radio20.00×
11KorgMusic & Radio19.45×
12James HetfieldMusic & Radio14.87×
13Jack WhiteMovies & TV6.53×
14Bass guitarMusic & Radio6.22×
15ThomannShopping4.78×
16Musical instrumentMusic & Radio3.68×
17NatureHome & Garden3.64×
18FamilyKids & Family2.10×
19TagesschauMovies & TV2.05×
20GermanyTravel & Leisure1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MIDI audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MIDI audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.68×
Need for SecurityCONSERVATISM1.45×
SustainabilityBALANCE1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MIDI audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Healthy LifestyleBALANCE0.87×
Sports ActivityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MIDI have in Germany?

MIDI has an estimated audience of 545,887 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of MIDI fans?

62.2% of MIDI fans are female, 37.8% are male, with an average age of 38.3 years.

03

Which brands do MIDI fans like most?

MIDI fans show strongest brand affinity for Faithless (55.13×), Beck (20×), and Synthesizer (22.78×) over the country average.

04

Where do MIDI fans live in Germany?

MIDI fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do MIDI fans also like?

Beyond MIDI itself, the audience over-indexes on Beck (20×), Synthesizer (22.78×), Roland Corporation (32.47×), and Steinberg (36.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See MIDI audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for MIDI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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