MIDI Audience in Germany
MIDI has an estimated audience of 545,887 people in Germany. 62.2% are female, 37.8% are male, average age 38.3. Top brand affinities: Israel, KLIX (AM), Home construction, Corona (band), Goosebumps (film).
Top brand affinities include Israel, KLIX (AM), Home construction, with strongest over-indexing on Israel (31.45× the country average). Demographically, the MIDI audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.
Category: Technology & Electronics · Type: Topic
Demographics of MIDI fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 38.3 |
| Estimated audience size | 545,887 |
Audience persona
The typical MIDI fan in Germany is more female, around 38.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 31.45× | Travel & Leisure |
| KLIX (AM) | 28.99× | Music & Radio |
| Home construction | 2.16× | Home & Garden |
| Corona (band) | 5.06× | Music & Radio |
| Goosebumps (film) | 16.87× | Movies & TV |
| Hudson, New York | 9.55× | Travel & Leisure |
| Mechanic | 3.43× | Cars & Mobility |
| Screed | 21.79× | Home & Garden |
| Progressive rock | 2.01× | Music & Radio |
| Anton Hofreiter | 6.67× | Politics & Society |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.68× | Shopping |
| Neon Genesis Evangelion (manga) | 7.81× | Literature |
| Christmas Gift | 1.77× | Kids & Family |
| Jacamo | 18.49× | Fashion & Accessoires |
| myDealZ | 2.82× | Shopping |
| Birthday Gifts | 1.58× | Kids & Family |
| Snow White (Fables) | 2.14× | Literature |
| Natural rubber | 1.99× | Cars & Mobility |
| Turner & Hooch | 14.91× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.53 |
| Design Affinity | PREMIUM | 1.41 |
| Pet Ownership | JOY | 1.25 |
| Sustainability | BALANCE | 1.21 |
| Sports Activity | POWER | 1.2 |
| Creativity | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| United Kingdom | 6.6% |
| Germany | 6.1% |
See MIDI audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for MIDI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.