Rascasse Audience Intelligence

MIDI Audience in United States

A data profile of the people who buy, follow and care about MIDI in United States — modelled from more than twelve digital signal sources. MIDI has an estimated audience of 2,308,459 people in United States.

#5866among Topic in United States#476in Technology & Electronics

The average MIDI fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Turntablism, GarageBand, American Musical Supply, with strongest over-indexing on Turntablism (15.23× the country average).

Demographically, the MIDI audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MIDI fan in United States is more female, around 37.9 years old, with strong Design Affinity tendencies and a notable affinity for Turntablism.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MIDI profile in United States.

Audience size
2.3M
in United States
Gender
59.0%♀
41.0% male
Age
37.9
average years
Country rank
#12699
Topic in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MIDI fans

59.0% are female, 41.0% are male, average age 37.9.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for MIDI audience in United States
MetricValue
Female59.0%
Male41.0%
Average age37.9
Estimated audience size2,308,459
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the MIDI audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3918%
40-4919%
50+18%
Fig. 04

Worldwide distribution

25.7%

of the worldwide MIDI audience comes from United States.

Worldwide audience distribution share by country for MIDI
CountryShare
United States25.7%
United Kingdom6.6%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MIDI audience in United States is strongest.

Fig. 05

Top regions by affinity

MIDI fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~70K1.82×
02Virginia~100K1.78×
03California~400K1.45×
04Massachusetts~60K1.43×
05Washington, District of Columbia~10K1.42×
06Washington~60K1.40×
07New Jersey~80K1.38×
08Arizona~70K1.38×
09New York~200K1.33×
10Colorado~50K1.33×
11Maine~10K1.27×
12Delaware~8K1.27×
13Illinois~100K1.24×
14Ohio~90K1.22×
15Texas~200K1.18×
16Michigan~70K1.17×
17Pennsylvania~90K1.16×
18New Hampshire~10K1.15×
19Connecticut~30K1.11×
20Oregon~30K1.10×
21Vermont~4K1.10×
22Florida~200K1.08×
23North Carolina~70K1.07×
24Indiana~40K1.00×
25Rhode Island~7K1.00×
26Utah~20K0.99×
27Wisconsin~30K0.97×
28Minnesota~30K0.97×
29Montana~6K0.94×
30Kansas~20K0.89×
31New Mexico~10K0.89×
32Alaska~4K0.88×
33Missouri~30K0.85×
34West Virginia~9K0.85×
35Nebraska~9K0.82×
36Nevada~20K0.80×
37Hawaii~8K0.80×
38North Dakota~4K0.80×
39Idaho~9K0.79×
40South Dakota~4K0.78×
41Iowa~10K0.76×
42Kentucky~20K0.75×
43Georgia~50K0.65×
44Arkansas~10K0.65×
45Tennessee~30K0.64×
46Oklahoma~20K0.64×
47South Carolina~20K0.62×
48Alabama~20K0.62×
49Mississippi~10K0.62×
50Louisiana~20K0.59×
Fig. 06

Affinity by region

Affinity by region — MIDI, United States
0.59×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MIDI audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MIDI audience
#·InterestCategoryAffinity×
01GarageBandMusic & Radio25.33×
02American Musical SupplyShopping25.31×
03ArturiaMusic & Radio23.22×
04TurntablismMusic & Radio15.23×
05TP-LinkTechnology & Electronics13.78×
06Reverb.comShopping11.49×
07Roland CorporationMusic & Radio10.66×
08Audio-TechnicaTechnology & Electronics10.64×
09TuneCoreMusic & Radio7.70×
10Eddie Van HalenMusic & Radio7.56×
11Guitar CenterMusic & Radio6.27×
12CelloMusic & Radio3.42×
13HeadphonesTechnology & Electronics2.94×
14Art exhibitionArts & Culture2.56×
15PianoMusic & Radio2.25×
16Vintage clothingFashion & Accessoires2.24×
17Bass guitarMusic & Radio2.04×
18Musical instrumentMusic & Radio2.00×
19StreetwearFashion & Accessoires1.90×
20Personal careHealth1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MIDI audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MIDI audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.51×
SustainabilityBALANCE1.49×
Early Adopter MentalityPOWER1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MIDI audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.75×
Convenience OrientationPREMIUM0.84×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MIDI have in United States?

MIDI has an estimated audience of 2,308,459 people in United States, concentrated in California and Texas.

02

What is the gender split and age of MIDI fans?

59.0% of MIDI fans are female, 41.0% are male, with an average age of 37.9 years.

03

Which brands do MIDI fans like most?

MIDI fans show strongest brand affinity for Turntablism (15.23×), GarageBand (25.33×), and American Musical Supply (25.31×) over the country average.

04

Where do MIDI fans live in United States?

MIDI fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do MIDI fans also like?

Beyond MIDI itself, the audience over-indexes on GarageBand (25.33×), American Musical Supply (25.31×), Reverb.com (11.49×), and Arturia (23.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See MIDI audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MIDI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →