MIDI Audience in United States
MIDI has an estimated audience of 2,308,459 people in United States. 59.0% are female, 41.0% are male, average age 37.9. Top brand affinities: Los Angeles Dodgers, GarageBand, Turntablism, Cello, Houston Astros.
Top brand affinities include Los Angeles Dodgers, GarageBand, Turntablism, with strongest over-indexing on Los Angeles Dodgers (5.53× the country average). Demographically, the MIDI audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
Category: Technology & Electronics · Type: Topic
Demographics of MIDI fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 37.9 |
| Estimated audience size | 2,308,459 |
Audience persona
The typical MIDI fan in United States is more female, around 37.9 years old, with strong Sustainability tendencies and a notable affinity for Los Angeles Dodgers.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Los Angeles Dodgers | 5.53× | Sports |
| GarageBand | 23.87× | Music & Radio |
| Turntablism | 11.35× | Music & Radio |
| Cello | 6.13× | Music & Radio |
| Houston Astros | 5.37× | Sports |
| CME Group | 33.2× | Business & Career |
| Arturia | 26.31× | Music & Radio |
| Bass guitar | 3.2× | Music & Radio |
| Reverb.com | 12.64× | Shopping |
| FC Bayern Munich | 4.18× | Sports |
| Livemusic | 3.2× | Music & Radio |
| Do it yourself (DIY) | 1.89× | Home & Garden |
| Streetwear | 2.76× | Fashion & Accessoires |
| Planet Fitness | 2.09× | Sports |
| Violin | 3.67× | Music & Radio |
| Musical instrument | 2.23× | Music & Radio |
| Art exhibition | 3.52× | Arts & Culture |
| Boho-chic | 3.39× | Fashion & Accessoires |
| TuneCore | 9.85× | Music & Radio |
| Spotify | 1.56× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.89 |
| Early Adopter Mentality | POWER | 1.7 |
| Design Affinity | PREMIUM | 1.69 |
| Luxury Orientation | PREMIUM | 1.32 |
| Creativity | OPEN | 1.28 |
| Sports Activity | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| United Kingdom | 6.6% |
| Germany | 6.1% |
See MIDI audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for MIDI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.