MIDI Audience in United States
MIDI has an estimated audience of 2,308,459 people in United States. 59.0% are female, 41.0% are male, average age 37.9. Top brand affinities: Israel, Springfield, Illinois, Home construction, Morphine (band), Dog breed.
Top brand affinities include Israel, Springfield, Illinois, Home construction, with strongest over-indexing on Israel (12.64× the country average). Demographically, the MIDI audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
Category: Technology & Electronics · Type: Topic
Demographics of MIDI fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 37.9 |
| Estimated audience size | 2,308,459 |
Audience persona
The typical MIDI fan in United States is more female, around 37.9 years old, with strong Sustainability tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 12.64× | Travel & Leisure |
| Springfield, Illinois | 30.49× | Travel & Leisure |
| Home construction | 3.25× | Home & Garden |
| Morphine (band) | 17.54× | Music & Radio |
| Dog breed | 1.78× | Pets & Animals |
| Wikia | 4.89× | Internet & Social Media |
| Urban horticulture | 4.1× | Home & Garden |
| Combat sport | 1.75× | Sports |
| Corona (band) | 5.73× | Music & Radio |
| Bank account | 2.38× | Business & Career |
| Keene State College | 33.2× | Business & Career |
| Natural rubber | 1.95× | Cars & Mobility |
| Home staging | 4.07× | Home & Garden |
| Salman Khan | 6.08× | Movies & TV |
| Nebraska Cornhuskers football | 2.15× | Sports |
| JibJab | 3.41× | Internet & Social Media |
| Grammarly | 2.75× | Business & Career |
| Nipsey Hussle | 2.96× | Music & Radio |
| Jesse Plemons | 1.74× | Movies & TV |
| Staycation | 1.59× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.89 |
| Early Adopter Mentality | POWER | 1.7 |
| Design Affinity | PREMIUM | 1.69 |
| Luxury Orientation | PREMIUM | 1.32 |
| Creativity | OPEN | 1.28 |
| Sports Activity | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| United Kingdom | 6.6% |
| Germany | 6.1% |
See MIDI audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for MIDI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.