Black-ish Audience in United States
Black-ish has an estimated audience of 6,300,260 people in United States. 61.3% are female, 38.7% are male, average age 34.2. Top brand affinities: UK garage, Product design, Pro-Ject, Isometric exercise, National Paralympic Committee.
Top brand affinities include UK garage, Product design, Pro-Ject, with strongest over-indexing on UK garage (10.38× the country average). Demographically, the Black-ish audience skews more female with an average age of 34.2, and over-indexes on personality traits such as LGBTQ+ Identity, Healthy Lifestyle.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Black-ish fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 34.2 |
| Estimated audience size | 6,300,260 |
Audience persona
The typical Black-ish fan in United States is more female, around 34.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for UK garage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| UK garage | 10.38× | Music & Radio |
| Product design | 3.55× | Business & Career |
| Pro-Ject | 5.45× | Music & Radio |
| Isometric exercise | 9.98× | Sports |
| National Paralympic Committee | 24.82× | Sports |
| Joshua Jackson | 4.39× | Movies & TV |
| Stamp collecting | 4.22× | Home & Garden |
| Litter box | 1.74× | Pets & Animals |
| Goop | 4.42× | Internet & Social Media |
| Governor of Michigan | 5.38× | Politics & Society |
| Grinch | 2.8× | Movies & TV |
| Nebraska Cornhuskers football | 2.5× | Sports |
| Wok | 4.23× | Food & Beverages |
| Harlow | 7.43× | Travel & Leisure |
| Tierra Cali | 4.66× | Travel & Leisure |
| Google Photos | 1.51× | Technology & Electronics |
| Noodle (Gorillaz) | 2.07× | Music & Radio |
| Jesse Plemons | 1.99× | Movies & TV |
| Emilio Estefan | 8.39× | Music & Radio |
| Charlamagne Tha God | 5.35× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.83 |
| Healthy Lifestyle | BALANCE | 1.27 |
| Urban Lifestyle | OPEN | 1.27 |
| Extroversion | THRILL | 1.24 |
| Luxury Orientation | PREMIUM | 1.23 |
| Social Media Usage | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 72.9% |
| United Kingdom | 4.1% |
| Brazil | 3.0% |
See Black-ish audiences in other countries
More TV series audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Peacemaker (68,050,277)
- The Gilded Age (36,792,318)
How to read this data
Audience size is the estimated number of people in United States who actively search for Black-ish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.