Rascasse Audience Intelligence

Black-ish Audience in United States

A data profile of the people who buy, follow and care about Black-ish in United States — modelled from more than twelve digital signal sources. Black-ish has an estimated audience of 6,371,312 people in United States.

#66among TV series in United States#142among Movie / TV Show / Series in United States#491in Movies & TV

The average Black-ish fan in United States is 34.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hair Extensions, Rick and Morty, Clothing, with strongest over-indexing on Hair Extensions (9.41× the country average).

Demographically, the Black-ish audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Black-ish fan in United States is more female, around 34.2 years old, with strong Tradition tendencies and a notable affinity for Hair Extensions.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Black-ish profile in United States.

Audience size
6.4M
in United States
Gender
61.3%♀
38.7% male
Age
34.2
average years
Country rank
#5441
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Black-ish viewers

61.3% are female, 38.7% are male, average age 34.2.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Black-ish audience in United States
MetricValue
Female61.3%
Male38.7%
Average age34.2
Estimated audience size6,371,312
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Black-ish audience in United States
Age bracketShare%
16-1932%
20-2923%
30-3918%
40-4915%
50+12%
Fig. 04

Worldwide distribution

73.4%

of the worldwide Black-ish audience comes from United States.

Worldwide audience distribution share by country for Black-ish
CountryShare
United States73.4%
United Kingdom4.1%
Canada2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Black-ish audience in United States is strongest.

Fig. 05

Top regions by affinity

Black-ish fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~200K1.70×
02Georgia~300K1.65×
03Mississippi~70K1.36×
04Louisiana~100K1.32×
05North Carolina~200K1.31×
06Delaware~20K1.30×
07Alabama~100K1.29×
08New Jersey~200K1.28×
09Texas~700K1.23×
10Virginia~200K1.23×
11South Carolina~100K1.23×
12Washington, District of Columbia~20K1.19×
13New York~400K1.17×
14Illinois~200K1.16×
15Connecticut~70K1.12×
16California~800K1.11×
17Michigan~200K1.11×
18Florida~500K1.10×
19Arkansas~60K1.09×
20Pennsylvania~200K1.08×
21Ohio~200K1.08×
22Indiana~100K1.07×
23Missouri~100K1.06×
24Tennessee~100K1.04×
25Massachusetts~100K1.04×
26Rhode Island~20K1.02×
27Oklahoma~70K1.01×
28Arizona~100K0.97×
29Kentucky~80K0.97×
30Nevada~60K0.95×
31Minnesota~80K0.92×
32Kansas~50K0.92×
33New Mexico~30K0.91×
34Washington~100K0.89×
35Nebraska~30K0.86×
36Iowa~40K0.84×
37Oregon~60K0.83×
38Wisconsin~80K0.82×
39Alaska~10K0.82×
40Colorado~80K0.80×
41Hawaii~20K0.80×
42Vermont~9K0.79×
43West Virginia~20K0.77×
44North Dakota~10K0.77×
45New Hampshire~20K0.76×
46Maine~20K0.76×
47South Dakota~10K0.76×
48Idaho~20K0.68×
49Montana~10K0.68×
50Utah~40K0.66×
Fig. 06

Affinity by region

Affinity by region — Black-ish, United States
0.66×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Black-ish audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Black-ish audience
#·InterestCategoryAffinity×
01Celebrity GossipNews13.79×
02Toyota SupraCars & Mobility13.75×
03Rick and MortyMovies & TV12.00×
04Anthony JoshuaSports11.63×
05Dungeons & DragonsGames11.61×
06Doctor StrangeLiterature10.47×
07Hair ExtensionsBeauty & Wellness9.41×
08Guardians of the Galaxy (film)Movies & TV7.08×
09Teyana TaylorMovies & TV6.83×
10High-definition televisionTechnology & Electronics3.36×
11ClothingFashion & Accessoires3.33×
12Planet FitnessSports3.06×
13TMZInternet & Social Media3.03×
14Consumer electronicsTechnology & Electronics2.81×
15CosmeticsBeauty & Wellness2.50×
16TikTokInternet & Social Media2.50×
17VehiclesCars & Mobility2.32×
18Online shoppingShopping2.19×
19Video gamesGames1.96×
20Fitness and wellnessSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Black-ish audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Black-ish audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.10×
PatriotismCONSERVATISM1.85×
Urban LifestyleOPEN1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Black-ish audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.70×
DIY MentalityTHRILL0.83×
Convenience OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Black-ish have in United States?

Black-ish has an estimated audience of 6,371,312 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Black-ish viewers?

61.3% of Black-ish fans are female, 38.7% are male, with an average age of 34.2 years.

03

Which brands do Black-ish fans like most?

Black-ish fans show strongest brand affinity for Hair Extensions (9.41×), Rick and Morty (12×), and Clothing (3.33×) over the country average.

04

Where do Black-ish fans live in United States?

Black-ish fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Black-ish fans also like?

Beyond Black-ish itself, the audience over-indexes on Rick and Morty (12×), Clothing (3.33×), Consumer electronics (2.81×), and Dungeons & Dragons (11.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Black-ish audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Black-ish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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