Rascasse Audience Intelligence

Super! Audience in United States

A data profile of the people who buy, follow and care about Super! in United States — modelled from more than twelve digital signal sources. Super! has an estimated audience of 1,253,699 people in United States.

#221among TV Channel in United States#3488in Movies & TV

The average Super! fan in United States is 24.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Richard Madden, The Old Spaghetti Factory, Obsessed (2009 film), with strongest over-indexing on Richard Madden (251.57× the country average).

Demographically, the Super! audience skews more male with an average age of 24.1, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Super! fan in United States is more male, around 24.1 years old, with strong Patriotism tendencies and a notable affinity for Richard Madden.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Super! profile in United States.

Audience size
1.3M
in United States
Gender
37.8%♀
62.2% male
Age
24.1
average years
Country rank
#20222
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Super!

37.8% are female, 62.2% are male, average age 24.1.

Fig. 02

Gender split

37.8%
Female
62.2%
Male
Demographic split for Super! audience in United States
MetricValue
Female37.8%
Male62.2%
Average age24.1
Estimated audience size1,253,699
Fig. 03

Age distribution

Ø 24.1
average years
Age distribution of the Super! audience in United States
Age bracketShare%
16-1962%
20-2931%
30-394%
40-492%
50+2%
Fig. 04

Worldwide distribution

12.0%

of the worldwide Super! audience comes from United States.

Worldwide audience distribution share by country for Super!
CountryShare
United States12.0%
Italy5.2%
Spain5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Super! audience in United States is strongest.

Fig. 05

Top regions by affinity

Super! fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.54×
02Nevada~20K1.48×
03Arizona~40K1.47×
04Louisiana~20K1.36×
05New Mexico~7K1.20×
06New York~80K1.18×
07Oklahoma~20K1.15×
08Mississippi~10K1.14×
09Texas~100K1.12×
10Florida~90K1.10×
11Virginia~30K1.09×
12South Carolina~20K1.08×
13Arkansas~10K1.08×
14South Dakota~3K1.07×
15Georgia~40K1.06×
16North Carolina~40K1.01×
17Tennessee~20K1.00×
18Alabama~20K1.00×
19Washington~20K0.99×
20Indiana~20K0.99×
21Nebraska~6K0.99×
22Kentucky~20K0.98×
23Iowa~10K0.98×
24Illinois~40K0.97×
25Michigan~30K0.96×
26New Jersey~30K0.96×
27Missouri~20K0.96×
28Montana~3K0.96×
29North Dakota~2K0.95×
30Pennsylvania~40K0.94×
31Maryland~20K0.94×
32West Virginia~5K0.94×
33Delaware~3K0.94×
34Colorado~20K0.93×
35Oregon~10K0.93×
36Kansas~9K0.93×
37Idaho~6K0.92×
38Ohio~30K0.91×
39Connecticut~10K0.89×
40Hawaii~5K0.89×
41Minnesota~20K0.88×
42Utah~10K0.88×
43Wisconsin~20K0.86×
44Alaska~2K0.86×
45Maine~4K0.85×
46Massachusetts~20K0.84×
47Rhode Island~3K0.83×
48New Hampshire~4K0.81×
49Washington, District of Columbia~3K0.81×
50Vermont~2K0.78×
Fig. 06

Affinity by region

Affinity by region — Super!, United States
0.78×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Super! audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Super! audience
#·InterestCategoryAffinity×
01Richard MaddenMovies & TV251.57×
02The Old Spaghetti FactoryFood & Beverages163.52×
03Il Fatto QuotidianoNews115.98×
0424 (TV series)Movies & TV20.00×
05House of Cards (U.S. TV series)Movies & TV20.00×
06Aidan GillenMovies & TV20.00×
07Baby toysKids & Family19.98×
08Die HardMovies & TV19.91×
09Tony DanzaMovies & TV18.08×
10Obsessed (2009 film)Movies & TV16.13×
11Pretty Little Liars (TV series)Movies & TV11.06×
12My Little PonyKids & Family10.00×
13Cruiser (motorcycle)Cars & Mobility9.48×
14Motorcycle helmetCars & Mobility7.99×
15MothercareKids & Family7.77×
16Wedding invitationHome & Garden6.89×
17Child developmentBusiness & Career5.45×
18PhilippinesTravel & Leisure5.31×
19Motorcycle accessoriesCars & Mobility5.22×
20Baby foodKids & Family4.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Super! audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Super! audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.61×
TravellingTHRILL1.66×
Family OrientationCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Super! audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
Community OrientationOPEN0.91×
CreativityOPEN0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Super! have in United States?

Super! has an estimated audience of 1,253,699 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Super! fans?

37.8% of Super! fans are female, 62.2% are male, with an average age of 24.1 years.

03

Which brands do Super! fans like most?

Super! fans show strongest brand affinity for Richard Madden (251.57×), The Old Spaghetti Factory (163.52×), and Obsessed (2009 film) (16.13×) over the country average.

04

Where do Super! fans live in United States?

Super! fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Super! fans also like?

Beyond Super! itself, the audience over-indexes on The Old Spaghetti Factory (163.52×), Obsessed (2009 film) (16.13×), Il Fatto Quotidiano (115.98×), and Baby toys (19.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Super! audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Super!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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