Super! Audience in United States

Super! logo

Super! has an estimated audience of 981,675 people in United States. 53.1% are female, 46.9% are male, average age 24.6. Top regions: California, Texas, Florida. Top brand affinities: Like Dandelion Dust, Nationality, Steampunk, Tezz, Staycation.

The average Super! fan in United States is 24.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Like Dandelion Dust, Nationality, Steampunk, with strongest over-indexing on Like Dandelion Dust (133.65× the country average). Demographically, the Super! audience skews balanced with an average age of 24.6, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Super! fans

Demographic split for Super! audience in United States
MetricValue
Female53.1%
Male46.9%
Average age24.6
Estimated audience size981,675

Audience persona

The typical Super! fan in United States is balanced, around 24.6 years old, with strong Patriotism tendencies and a notable affinity for Like Dandelion Dust.

Top regions in United States

Top regions ranked by reach for Super! in United States
RegionReachAffinity
California169,4601.57×
Texas99,1831.18×
Florida75,0121.13×
New York65,0711.19×
Georgia33,2901.1×
Illinois32,3850.99×
Pennsylvania31,8060.96×
North Carolina29,3190.99×
Ohio28,8230.95×
Arizona28,5641.43×
Virginia27,9281.17×
New Jersey26,0821.04×
Michigan23,2850.91×
Washington20,3151.03×
Tennessee19,2880.98×
Massachusetts17,2440.89×
Indiana17,1910.96×
Louisiana17,0011.34×
Maryland16,3580.97×
Missouri16,1761.02×
Colorado15,1780.98×
South Carolina14,8851.01×
Nevada14,6751.55×
Minnesota13,4840.96×
Wisconsin12,9250.88×
Alabama12,7130.93×
Kentucky11,7820.96×
Oregon11,2701×
Oklahoma11,1181.02×
Arkansas9,2531.14×
Mississippi9,2291.14×
Connecticut8,7530.89×
Iowa8,1741.01×
Utah7,6920.87×
Kansas7,4040.96×
New Mexico5,6131.14×
Nebraska4,9951.01×
Idaho4,1690.85×
West Virginia3,9420.86×
Hawaii3,9130.93×
New Hampshire3,1240.81×
Maine2,9170.83×
Rhode Island2,6100.84×
Montana2,5160.92×
Washington, District of Columbia2,4910.84×
Delaware2,4510.9×
South Dakota2,0520.9×
North Dakota1,7550.87×
Alaska1,5660.75×
Vermont1,3040.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Super! audience
BrandAffinityCategory
Like Dandelion Dust133.65×Movies & TV
Nationality3.49×Politics & Society
Steampunk6.02×Fashion & Accessoires
Tezz6.57×Movies & TV
Staycation2.57×Home & Garden
Vocal harmony3.43×Music & Radio
Israel1.6×Travel & Leisure
Historic site3.2×Arts & Culture
The Halal Guys4.64×Food & Beverages
Home staging3.65×Home & Garden
Goop3.66×Internet & Social Media
Takers6.39×Movies & TV
JDSU1.98×Business & Career
Grinch2.29×Movies & TV
Governor of Michigan4.12×Politics & Society
Jesse Plemons1.88×Movies & TV
Writers Guild of America16.63×Literature
The Evil Dead (franchise)9.85×Movies & TV
UK garage2.81×Music & Radio
N1 road (South Africa)2.12×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Super! audience
TraitClusterScore
PatriotismCONSERVATISM3.19
Luxury OrientationPREMIUM1.78
TravellingTHRILL1.63
Family OrientationCONSERVATISM1.36
Early Adopter MentalityPOWER1.31
Design AffinityPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Super!
CountryShare
United States9.7%
Italy6.3%
Spain5.2%

See Super! audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Super! have in United States?

Super! has an estimated audience of 981,675 people in United States, concentrated in California and Texas.

What is the gender split and age of Super! fans?

53.1% of Super! fans are female, 46.9% are male, with an average age of 24.6 years.

Which brands do Super! fans like most?

Super! fans show strongest brand affinity for Like Dandelion Dust (133.65×), Nationality (3.49×), and Steampunk (6.02×) over the country average.

Where do Super! fans live in United States?

Super! fans in United States are most concentrated in California (reach 169,460), Texas (reach 99,183), and Florida (reach 75,012). These three regions account for the largest share of the active audience.

What other brands do Super! fans also like?

Beyond Super! itself, the audience over-indexes on Nationality (3.49×), Steampunk (6.02×), Tezz (6.57×), and Staycation (2.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Super!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.