National Restaurant Association Audience in United States

National Restaurant Association has an estimated audience of 390,696 people in United States. 47.0% are female, 53.0% are male, average age 43.7. Top regions: Illinois, California, Florida. Top brand affinities: Circle K, Capital One, Google Maps, Indeed.com, OpenTable.

The average National Restaurant Association fan in United States is 43.7 years old, balanced, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Florida. Top brand affinities include Circle K, Capital One, Google Maps, with strongest over-indexing on Circle K (37.99× the country average). Demographically, the National Restaurant Association audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as DIY Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party

Demographics of National Restaurant Association fans

Demographic split for National Restaurant Association audience in United States
MetricValue
Female47.0%
Male53.0%
Average age43.7
Estimated audience size390,696

Audience persona

The typical National Restaurant Association fan in United States is balanced, around 43.7 years old, with strong DIY Mentality tendencies and a notable affinity for Circle K.

Top regions in United States

Top regions ranked by reach for National Restaurant Association in United States
RegionReachAffinity
Illinois35,2622.71×
California32,3500.75×
Florida24,1290.91×
Texas23,4900.7×
New York23,0431.06×
Virginia15,3821.62×
Georgia12,2211.02×
Maryland11,0941.65×
Ohio11,0200.92×
Pennsylvania9,5430.73×
North Carolina9,2820.79×
Washington, District of Columbia9,1997.83×
New Jersey8,6200.87×
Michigan8,5590.84×
Massachusetts8,2001.07×
Colorado6,4001.04×
Indiana5,9720.84×
Tennessee5,7680.74×
Wisconsin5,7160.97×
Missouri5,4030.86×
Arizona5,3890.68×
Washington5,3820.69×
South Carolina4,9660.84×
Minnesota4,5350.81×
Louisiana4,3700.87×
Kentucky3,3720.69×
Alabama3,2160.59×
Connecticut3,0790.79×
Nevada3,0570.81×
Iowa2,9370.91×
Oklahoma2,8800.66×
Oregon2,5710.57×
Utah2,4080.69×
Kansas2,3530.76×
Mississippi2,2290.69×
Arkansas2,0820.65×
New Mexico1,7040.87×
Rhode Island1,5771.27×
New Hampshire1,3990.91×
Hawaii1,2490.74×
Delaware1,1431.06×
Nebraska1,1420.58×
Maine1,0880.78×
Idaho9580.49×
West Virginia8020.44×
Montana7390.68×
South Dakota5670.63×
Alaska5650.68×
Vermont5540.81×
North Dakota5520.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Restaurant Association audience
BrandAffinityCategory
Circle K37.99×Shopping
Capital One16.36×Business & Career
Google Maps12.96×Internet & Social Media
Indeed.com13.45×Business & Career
OpenTable27.71×Food & Beverages
DeviantArt15.7×Internet & Social Media
Google News12.84×News
CarGurus12.17×Cars & Mobility
Enterprise Rent-A-Car12.6×Cars & Mobility
US Foods43.82×Food & Beverages
AccuWeather10.87×Home & Garden
Gordon Food Service46.54×Food & Beverages
Vistaprint21.78×Business & Career
Diane Keaton10.21×Movies & TV
Pretzel22.67×Food & Beverages
Aaron Rodgers9.62×Sports
Beetlejuice7.05×Movies & TV
PSV Eindhoven52.72×Sports
Bagel23.83×Food & Beverages
Bruce Willis10.2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Restaurant Association audience
TraitClusterScore
DIY MentalityTHRILL2.3
IndulgenceJOY2.28
SustainabilityBALANCE2.26
Family OrientationCONSERVATISM2.11
PatriotismCONSERVATISM2.1
TravellingTHRILL2.08

Worldwide distribution

Worldwide audience distribution share by country for National Restaurant Association
CountryShare
United States94.9%
India1.4%
Mexico0.7%

See National Restaurant Association audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does National Restaurant Association have in United States?

National Restaurant Association has an estimated audience of 390,696 people in United States, concentrated in Illinois and California.

What is the gender split and age of National Restaurant Association fans?

47.0% of National Restaurant Association fans are female, 53.0% are male, with an average age of 43.7 years.

Which brands do National Restaurant Association fans like most?

National Restaurant Association fans show strongest brand affinity for Circle K (37.99×), Capital One (16.36×), and Google Maps (12.96×) over the country average.

Where do National Restaurant Association fans live in United States?

National Restaurant Association fans in United States are most concentrated in Illinois (reach 35,262), California (reach 32,350), and Florida (reach 24,129). These three regions account for the largest share of the active audience.

What other brands do National Restaurant Association fans also like?

Beyond National Restaurant Association itself, the audience over-indexes on Capital One (16.36×), Google Maps (12.96×), Indeed.com (13.45×), and OpenTable (27.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Restaurant Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.