Rascasse Audience Intelligence

National Restaurant Association Audience in United States

A data profile of the people who buy, follow and care about National Restaurant Association in United States — modelled from more than twelve digital signal sources. National Restaurant Association has an estimated audience of 390,737 people in United States.

#534among NGO / Political Party in United States#2593in Business & Career

The average National Restaurant Association fan in United States is 43.7 years old, balanced, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Texas.

Top brand affinities include US Foods, Gordon Food Service, Sustainable energy, with strongest over-indexing on US Foods (69.11× the country average).

Demographically, the National Restaurant Association audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National Restaurant Association fan in United States is balanced, around 43.7 years old, with strong Sustainability tendencies and a notable affinity for US Foods.

Category: Business & Career · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Restaurant Association profile in United States.

Audience size
391K
in United States
Gender
47.0%♀
53.0% male
Age
43.7
average years
Country rank
#42115
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Restaurant Association fans

47.0% are female, 53.0% are male, average age 43.7.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for National Restaurant Association audience in United States
MetricValue
Female47.0%
Male53.0%
Average age43.7
Estimated audience size390,737
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the National Restaurant Association audience in United States
Age bracketShare%
16-1914%
20-2913%
30-3918%
40-4923%
50+32%
Fig. 04

Worldwide distribution

94.5%

of the worldwide National Restaurant Association audience comes from United States.

Worldwide audience distribution share by country for National Restaurant Association
CountryShare
United States94.5%
India1.4%
Mexico0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Restaurant Association audience in United States is strongest.

Fig. 05

Top regions by affinity

National Restaurant Association fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~9K7.95×
02Illinois~30K2.46×
03Maryland~10K1.67×
04Virginia~20K1.63×
05Rhode Island~2K1.22×
06Delaware~1K1.01×
07Wisconsin~6K0.99×
08Massachusetts~8K0.98×
09Vermont<1K0.97×
10Colorado~6K0.95×
11South Carolina~6K0.95×
12Alaska<1K0.95×
13New Hampshire~1K0.94×
14South Dakota<1K0.94×
15North Dakota<1K0.94×
16Georgia~10K0.93×
17Iowa~3K0.93×
18New York~20K0.92×
19New Mexico~2K0.92×
20Maine~1K0.92×
21Montana<1K0.92×
22Missouri~6K0.91×
23Louisiana~5K0.91×
24Indiana~6K0.89×
25Hawaii~1K0.89×
26North Carolina~10K0.87×
27West Virginia~2K0.87×
28Ohio~10K0.86×
29Mississippi~3K0.86×
30Kansas~3K0.86×
31Nebraska~2K0.86×
32Idaho~2K0.86×
33Florida~20K0.85×
34Nevada~3K0.85×
35Utah~3K0.85×
36Arkansas~3K0.84×
37Connecticut~3K0.83×
38Michigan~8K0.82×
39New Jersey~8K0.82×
40Minnesota~5K0.82×
41Kentucky~4K0.82×
42Oklahoma~3K0.80×
43Tennessee~6K0.79×
44Pennsylvania~10K0.77×
45Alabama~4K0.77×
46Oregon~3K0.74×
47Arizona~6K0.72×
48Washington~6K0.71×
49California~30K0.69×
50Texas~20K0.68×
Fig. 06

Affinity by region

Affinity by region — National Restaurant Association, United States
0.68×1.00×7.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Restaurant Association audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Restaurant Association audience
#·InterestCategoryAffinity×
01Swiss International Air LinesTravel & Leisure89.28×
02US FoodsFood & Beverages69.11×
03Gordon Food ServiceFood & Beverages56.45×
04ToshibaTechnology & Electronics18.86×
05Weber GrillsHome & Garden14.00×
06Michael KeatonMovies & TV13.01×
07Sustainable energyHome & Garden12.53×
08Elderly careHealth11.06×
09FlightAwareTravel & Leisure10.14×
10HyattTravel & Leisure9.58×
11Renewable energyBusiness & Career8.68×
12Retail bankingBusiness & Career7.44×
13Web serverTechnology & Electronics5.08×
14FedExBusiness & Career4.83×
15InnovationBusiness & Career4.60×
16First class travelTravel & Leisure4.49×
17Hardware storeHome & Garden4.10×
18Solar energyHome & Garden3.58×
19Mortgage loansBusiness & Career2.86×
20Organic foodFood & Beverages2.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Restaurant Association audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Restaurant Association audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.34×
Family OrientationCONSERVATISM3.02×
Convenience OrientationPREMIUM2.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Restaurant Association audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
CreativityOPEN0.76×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Restaurant Association have in United States?

National Restaurant Association has an estimated audience of 390,737 people in United States, concentrated in Illinois and California.

02

What is the gender split and age of National Restaurant Association fans?

47.0% of National Restaurant Association fans are female, 53.0% are male, with an average age of 43.7 years.

03

Which brands do National Restaurant Association fans like most?

National Restaurant Association fans show strongest brand affinity for US Foods (69.11×), Gordon Food Service (56.45×), and Sustainable energy (12.53×) over the country average.

04

Where do National Restaurant Association fans live in United States?

National Restaurant Association fans in United States are most concentrated in Illinois (reach ~30K), California (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do National Restaurant Association fans also like?

Beyond National Restaurant Association itself, the audience over-indexes on Gordon Food Service (56.45×), Sustainable energy (12.53×), Renewable energy (8.68×), and Swiss International Air Lines (89.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See National Restaurant Association audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for National Restaurant Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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