Rascasse Audience Intelligence

River Audience in United States

A data profile of the people who buy, follow and care about River in United States — modelled from more than twelve digital signal sources. River has an estimated audience of 11,330,301 people in United States.

#21among Travel type in United States#2070among Topic in United States#280in Travel & Leisure

The average River fan in United States is 41.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Chuck Norris, CarGurus, with strongest over-indexing on Real property (2.64× the country average).

Demographically, the River audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical River fan in United States is more male, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Real property.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the River profile in United States.

Audience size
11.3M
in United States
Gender
44.5%♀
55.5% male
Age
41.8
average years
Country rank
#3165
Topic in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of River fans

44.5% are female, 55.5% are male, average age 41.8.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for River audience in United States
MetricValue
Female44.5%
Male55.5%
Average age41.8
Estimated audience size11,330,301
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the River audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4924%
50+26%
Fig. 04

Worldwide distribution

28.9%

of the worldwide River audience comes from United States.

Worldwide audience distribution share by country for River
CountryShare
United States28.9%
Mexico5.2%
Italy4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the River audience in United States is strongest.

Fig. 05

Top regions by affinity

River fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~300K1.85×
02Oregon~200K1.58×
03Alabama~200K1.48×
04Florida~900K1.24×
05Virginia~300K1.24×
06Wyoming~20K1.24×
07Washington~300K1.21×
08California~1.5M1.16×
09Texas~1M1.15×
10Montana~40K1.15×
11Utah~100K1.14×
12Georgia~400K1.10×
13New York~700K1.09×
14North Carolina~400K1.09×
15Idaho~60K1.08×
16South Carolina~200K1.04×
17Arkansas~100K1.04×
18Illinois~400K1.00×
19Kansas~90K1.00×
20Pennsylvania~400K0.99×
21New Jersey~300K0.98×
22New Mexico~60K0.98×
23Alaska~20K0.98×
24Kentucky~100K0.97×
25Arizona~200K0.94×
26Missouri~200K0.94×
27Louisiana~100K0.94×
28North Dakota~20K0.94×
29Maryland~200K0.93×
30Mississippi~90K0.93×
31Tennessee~200K0.92×
32Connecticut~100K0.92×
33Nevada~100K0.92×
34Oklahoma~100K0.91×
35Massachusetts~200K0.89×
36Minnesota~100K0.88×
37West Virginia~50K0.88×
38South Dakota~20K0.88×
39Indiana~200K0.87×
40New Hampshire~40K0.86×
41Wisconsin~100K0.85×
42Nebraska~50K0.84×
43Washington, District of Columbia~30K0.84×
44Rhode Island~30K0.82×
45Michigan~200K0.81×
46Maine~30K0.80×
47Iowa~70K0.78×
48Hawaii~40K0.78×
49Ohio~300K0.76×
50Delaware~20K0.76×
Fig. 06

Affinity by region

Affinity by region — River, United States
0.76×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the River audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for River audience
#·InterestCategoryAffinity×
01Love ActuallyMovies & TV5.98×
02Michelle MonaghanMovies & TV5.98×
03CougarKids & Family5.98×
04RonaldinhoSports5.98×
05PopsicleFood & Beverages5.92×
06Patrick DempseyMovies & TV4.22×
07MotorboatCars & Mobility3.71×
08Web serverTechnology & Electronics3.03×
09ShutterflyTechnology & Electronics2.96×
10Chuck NorrisMovies & TV2.66×
11Real propertyHome & Garden2.64×
12CarGurusCars & Mobility2.47×
13MenardsHome & Garden1.85×
14Rail transportTravel & Leisure1.83×
15Microwave ovenHome & Garden1.82×
16Subscription business modelShopping1.55×
17GeneticsKids & Family1.54×
18AuctionShopping1.54×
19Hardware storeHome & Garden1.54×
20RadioTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the River audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by River audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.05×
IndividualismJOY1.47×
Convenience OrientationPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by River audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
MindfulnessBALANCE0.82×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does River have in United States?

River has an estimated audience of 11,330,301 people in United States, concentrated in California and Texas.

02

What is the gender split and age of River fans?

44.5% of River fans are female, 55.5% are male, with an average age of 41.8 years.

03

Which brands do River fans like most?

River fans show strongest brand affinity for Real property (2.64×), Chuck Norris (2.66×), and CarGurus (2.47×) over the country average.

04

Where do River fans live in United States?

River fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do River fans also like?

Beyond River itself, the audience over-indexes on Chuck Norris (2.66×), CarGurus (2.47×), Motorboat (3.71×), and Menards (1.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See River audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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