River Audience in United States

River logo

River has an estimated audience of 11,330,301 people in United States. 44.5% are female, 55.5% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Governor of Michigan, Wok, Hibachi.

The average River fan in United States is 41.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the River audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of River fans

Demographic split for River audience in United States
MetricValue
Female44.5%
Male55.5%
Average age41.8
Estimated audience size11,330,301

Audience persona

The typical River fan in United States is more male, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for River in United States
RegionReachAffinity
California1,566,4251.26×
Texas1,213,5461.25×
Florida1,041,7211.36×
New York672,4511.06×
Illinois412,6781.09×
Georgia386,5691.11×
Pennsylvania376,9780.99×
North Carolina367,3311.08×
Virginia367,0781.33×
Washington299,8331.32×
New Jersey274,5250.95×
Colorado272,8521.53×
Ohio264,3420.76×
Michigan258,7090.87×
Oregon231,1451.78×
Arizona229,2040.99×
Tennessee217,2610.96×
Massachusetts215,8370.97×
Alabama204,5291.29×
Maryland193,2400.99×
South Carolina178,0041.04×
Indiana173,4340.84×
Missouri170,8820.94×
Minnesota149,4940.92×
Wisconsin146,3360.86×
Louisiana128,4650.88×
Kentucky125,5650.88×
Utah124,8611.23×
Oklahoma115,2390.92×
Connecticut100,8180.89×
Arkansas97,6361.05×
Nevada95,4270.87×
Mississippi83,6910.9×
Iowa73,3860.79×
Kansas71,7630.8×
Idaho62,0561.09×
New Mexico55,8720.98×
West Virginia44,3870.84×
Nebraska43,8070.77×
Hawaii38,4090.79×
New Hampshire38,0230.85×
Montana34,8151.11×
Washington, District of Columbia33,1300.97×
Maine32,6510.8×
Rhode Island29,6110.82×
Delaware22,5240.72×
Alaska22,3100.92×
North Dakota20,1080.86×
Vermont19,5350.98×
South Dakota18,2450.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for River audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵5.98×Movies & TV
Governor of Michigan13.95×Politics & Society
Wok9.77×Food & Beverages
Hibachi11.4×Food & Beverages
Cherish (group)15.21×Music & Radio
Vocal harmony5.91×Music & Radio
Product design2.54×Business & Career
Goop6.77×Internet & Social Media
headspace11.15×Health
Hipster11.11×Politics & Society
Google Home7.32×Technology & Electronics
Kikar HaShabbat17.33×News
Grace Slick9.01×Music & Radio
Fairy godmother7.67×Literature
Grinch4.12×Movies & TV
Israel1.92×Travel & Leisure
El Paso County, Colorado11.54×Travel & Leisure
Urban Outfitters1.64×Shopping
La Jolla8.06×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by River audience
TraitClusterScore
PatriotismCONSERVATISM1.55
IndividualismJOY1.33
Risk AppetiteTHRILL1.31
ExtroversionTHRILL1.17
TravellingTHRILL1.16
Convenience OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for River
CountryShare
United States28.9%
Mexico5.2%
Italy4.0%

See River audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does River have in United States?

River has an estimated audience of 11,330,301 people in United States, concentrated in California and Texas.

What is the gender split and age of River fans?

44.5% of River fans are female, 55.5% are male, with an average age of 41.8 years.

Which brands do River fans like most?

River fans show strongest brand affinity for Keene, New Hampshire (675×), Lulu 黃路梓茵 (5.98×), and Governor of Michigan (13.95×) over the country average.

Where do River fans live in United States?

River fans in United States are most concentrated in California (reach 1,566,425), Texas (reach 1,213,546), and Florida (reach 1,041,721). These three regions account for the largest share of the active audience.

What other brands do River fans also like?

Beyond River itself, the audience over-indexes on Lulu 黃路梓茵 (5.98×), Governor of Michigan (13.95×), Wok (9.77×), and Hibachi (11.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.