River Audience in Germany
River has an estimated audience of 1,312,779 people in Germany. 49.8% are female, 50.2% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Keeper (password manager), Square foot gardening, Israel, Urban Outfitters, Progressive rock.
The average River fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Keeper (password manager), Square foot gardening, Israel, with strongest over-indexing on Keeper (password manager) (7.46× the country average). Demographically, the River audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Travelling, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of River fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 40.8 |
| Estimated audience size | 1,312,779 |
Audience persona
The typical River fan in Germany is balanced, around 40.8 years old, with strong Travelling tendencies and a notable affinity for Keeper (password manager).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 271,287 | 0.94× |
| Baden-Württemberg | 206,626 | 1.15× |
| Bayern | 196,548 | 0.93× |
| Niedersachsen | 138,605 | 1.09× |
| Hessen | 79,108 | 0.79× |
| Sachsen | 74,054 | 1.15× |
| Rheinland-Pfalz | 67,092 | 1.02× |
| Sachsen-Anhalt | 52,837 | 1.55× |
| Brandenburg | 45,168 | 1.11× |
| Berlin | 43,750 | 0.75× |
| Thüringen | 39,956 | 1.19× |
| Schleswig-Holstein | 39,857 | 0.85× |
| Hamburg | 25,024 | 0.84× |
| Mecklenburg-Vorpommern | 23,753 | 0.95× |
| Saarland | 12,453 | 0.77× |
| Bremen | 10,227 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keeper (password manager) | 7.46× | Technology & Electronics |
| Square foot gardening | 19.17× | Home & Garden |
| Israel | 2.12× | Travel & Leisure |
| Urban Outfitters | 1.66× | Shopping |
| Progressive rock | 1.56× | Music & Radio |
| Snow White (Fables) | 1.63× | Literature |
| My Mad Fat Diary | 15.63× | Movies & TV |
| Kenosha, Wisconsin | 19.17× | Travel & Leisure |
| Nurse education | 1.59× | Kids & Family |
| Este, Veneto | 1.56× | Travel & Leisure |
| Home Delivery | 1.72× | Food & Beverages |
| Vaani Kapoor | 15.6× | Movies & TV |
| Hoorn | 4.19× | Travel & Leisure |
| Faberlic | 19.17× | Beauty & Wellness |
| New Era (Namibia) | 2.12× | News |
| Esra Erol | 2.76× | Movies & TV |
| Kayseria | 5.25× | Shopping |
| Sixx | 1.52× | Movies & TV |
| Buying a House | 2.79× | Home & Garden |
| Eco Friendly Living | 1.58× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.43 |
| Pet Ownership | JOY | 1.39 |
| DIY Mentality | THRILL | 1.38 |
| Patriotism | CONSERVATISM | 1.33 |
| Spirituality | BALANCE | 1.27 |
| Sports Activity | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.9% |
| Mexico | 5.2% |
| Italy | 4.0% |
See River audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does River have in Germany?
River has an estimated audience of 1,312,779 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of River fans?
49.8% of River fans are female, 50.2% are male, with an average age of 40.8 years.
Which brands do River fans like most?
River fans show strongest brand affinity for Keeper (password manager) (7.46×), Square foot gardening (19.17×), and Israel (2.12×) over the country average.
Where do River fans live in Germany?
River fans in Germany are most concentrated in Nordrhein-Westfalen (reach 271,287), Baden-Württemberg (reach 206,626), and Bayern (reach 196,548). These three regions account for the largest share of the active audience.
What other brands do River fans also like?
Beyond River itself, the audience over-indexes on Square foot gardening (19.17×), Israel (2.12×), Urban Outfitters (1.66×), and Progressive rock (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.