Standard Chinese Audience in United States

Standard Chinese logo

Standard Chinese has an estimated audience of 1,165,364 people in United States. 54.4% are female, 45.6% are male, average age 40.2. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Nationality, EShakti, Minnesota, Home construction.

The average Standard Chinese fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Nationality, EShakti, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Standard Chinese audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: POI · Subtype: Language

Demographics of Standard Chinese fans

Demographic split for Standard Chinese audience in United States
MetricValue
Female54.4%
Male45.6%
Average age40.2
Estimated audience size1,165,364

Audience persona

The typical Standard Chinese fan in United States is balanced, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Standard Chinese in United States
RegionReachAffinity
California119,1940.93×
Texas58,9600.59×
New York56,5800.87×
Florida40,6960.52×
Georgia24,5500.68×
Illinois23,4470.6×
Pennsylvania22,8710.58×
New Jersey22,3060.75×
North Carolina20,8130.59×
Washington20,1120.86×
Virginia18,3870.65×
Michigan15,6160.51×
Massachusetts15,2070.66×
Maryland14,7370.74×
Ohio14,5660.41×
Arizona12,8210.54×
Tennessee12,5070.54×
Indiana12,0990.57×
Oregon10,8600.81×
Missouri10,5460.56×
Mississippi9,5180.99×
Minnesota9,4170.56×
Alabama9,1900.56×
Colorado9,0730.49×
Oklahoma8,9580.69×
Nevada8,9050.79×
South Carolina8,6920.5×
Louisiana8,4620.56×
Arkansas8,4550.88×
Wisconsin8,3210.47×
Kentucky8,1380.56×
West Virginia7,8571.45×
Alaska7,8413.15×
Kansas7,2570.79×
Idaho7,2561.24×
Hawaii6,9311.38×
Iowa6,8900.72×
Connecticut6,8570.59×
Montana6,8352.11×
South Dakota6,7472.5×
Utah6,6830.64×
North Dakota6,5692.74×
New Hampshire6,4741.41×
Nebraska6,3401.08×
New Mexico6,3061.08×
Rhode Island6,2511.69×
Maine6,2481.5×
Vermont6,1493.01×
Delaware5,5981.74×
Washington, District of Columbia4,0421.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Standard Chinese audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Nationality5.45×Politics & Society
EShakti18.94×Shopping
Minnesota2.55×Travel & Leisure
Home construction1.55×Home & Garden
Carnival of Souls20×Movies & TV
Esher50.85×Travel & Leisure
JDSU2.28×Business & Career
Jawaharlal Nehru University20×Business & Career
Justice2.02×Politics & Society
Definitive Technology29.44×Technology & Electronics
Layne Staley4.12×Music & Radio
Panama2.39×Travel & Leisure
Canis6.52×Pets & Animals
San Pellegrino4.58×Food & Beverages
Buying a House4.2×Home & Garden
Buying and Selling Real Estate4.6×Home & Garden
Home staging2.93×Home & Garden
Governor of Michigan4.01×Politics & Society
Georgia Southern Eagles football6.67×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Standard Chinese audience
TraitClusterScore
PatriotismCONSERVATISM2.85
TravellingTHRILL2.07
SpiritualityBALANCE1.94
Urban LifestyleOPEN1.83
Quality AwarenessPREMIUM1.69
Need for SecurityCONSERVATISM1.61

Worldwide distribution

Worldwide audience distribution share by country for Standard Chinese
CountryShare
China13.0%
Singapore10.2%
India5.7%

See Standard Chinese audiences in other countries

More Language audiences in United States

Frequently asked questions

How many fans does Standard Chinese have in United States?

Standard Chinese has an estimated audience of 1,165,364 people in United States, concentrated in California and Texas.

What is the gender split and age of Standard Chinese fans?

54.4% of Standard Chinese fans are female, 45.6% are male, with an average age of 40.2 years.

Which brands do Standard Chinese fans like most?

Standard Chinese fans show strongest brand affinity for Keene, New Hampshire (675×), Nationality (5.45×), and EShakti (18.94×) over the country average.

Where do Standard Chinese fans live in United States?

Standard Chinese fans in United States are most concentrated in California (reach 119,194), Texas (reach 58,960), and New York (reach 56,580). These three regions account for the largest share of the active audience.

What other brands do Standard Chinese fans also like?

Beyond Standard Chinese itself, the audience over-indexes on Nationality (5.45×), EShakti (18.94×), Minnesota (2.55×), and Home construction (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Standard Chinese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.