Rascasse Audience Intelligence

Dallas BBQ Target Market in United States

A data profile of the people who buy, follow and care about Dallas BBQ in United States — modelled from more than twelve digital signal sources. Dallas BBQ has an estimated audience of 530,319 people in United States.

#117among Restaurants in United States#3632among Brand in United States#1887in Food & Beverages

The average Dallas BBQ fan in United States is 35.9 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, Texas.

Top brand affinities include Pedro Pascal, FAO Schwarz, Grant's, with strongest over-indexing on Pedro Pascal (23.62× the country average).

Demographically, the Dallas BBQ audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Indulgence, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dallas BBQ fan in United States is balanced, around 35.9 years old, with strong Indulgence tendencies and a notable affinity for Pedro Pascal.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dallas BBQ profile in United States.

Audience size
530K
in United States
Gender
50.6%♀
49.4% male
Age
35.9
average years
Country rank
#35414
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dallas BBQ

50.6% are female, 49.4% are male, average age 35.9.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Dallas BBQ audience in United States
MetricValue
Female50.6%
Male49.4%
Average age35.9
Estimated audience size530,319
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Dallas BBQ audience in United States
Age bracketShare%
16-1929%
20-2916%
30-3921%
40-4922%
50+11%
Fig. 04

Worldwide distribution

92.0%

of the worldwide Dallas BBQ audience comes from United States.

Worldwide audience distribution share by country for Dallas BBQ
CountryShare
United States92.0%
Brazil2.1%
Germany1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dallas BBQ audience in United States is strongest.

Fig. 05

Top regions by affinity

Dallas BBQ customers by region in United States
#RegionReachAffinity×
01New York~400K28.19×
02New Jersey~100K9.93×
03Texas~100K2.47×
04Connecticut~10K2.06×
05Alaska<1K0.84×
06North Dakota<1K0.84×
07Montana~1K0.83×
08Delaware~1K0.83×
09South Dakota~1K0.83×
10Vermont<1K0.82×
11Idaho~2K0.79×
12Washington, District of Columbia~1K0.79×
13Nebraska~2K0.74×
14Hawaii~2K0.74×
15West Virginia~2K0.73×
16Maine~1K0.73×
17New Hampshire~1K0.72×
18Rhode Island~1K0.72×
19Mississippi~3K0.71×
20New Mexico~2K0.70×
21Iowa~3K0.69×
22Oklahoma~4K0.65×
23Arkansas~3K0.63×
24Pennsylvania~10K0.61×
25Kansas~2K0.60×
26Maryland~5K0.58×
27Oregon~3K0.58×
28Utah~3K0.58×
29Kentucky~4K0.57×
30Louisiana~4K0.56×
31Alabama~4K0.55×
32Nevada~3K0.54×
33Wisconsin~4K0.53×
34Massachusetts~5K0.49×
35Minnesota~4K0.49×
36South Carolina~4K0.48×
37Missouri~4K0.47×
38Indiana~4K0.46×
39Virginia~6K0.45×
40Arizona~5K0.44×
41Tennessee~5K0.44×
42Colorado~4K0.44×
43Georgia~7K0.42×
44Washington~4K0.41×
45Michigan~5K0.39×
46North Carolina~6K0.38×
47Ohio~6K0.35×
48Florida~10K0.33×
49Illinois~6K0.33×
50California~10K0.22×
Fig. 06

Affinity by region

Affinity by region — Dallas BBQ, United States
0.22×1.00×28.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dallas BBQ audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dallas BBQ audience
#·InterestCategoryAffinity×
01FAO SchwarzShopping53.99×
02Grant'sFood & Beverages49.36×
03Sonny's BBQFood & Beverages31.08×
04AsadoFood & Beverages23.76×
05Pedro PascalMovies & TV23.62×
06Sprinkles CupcakesFood & Beverages20.52×
07Stacy KeiblerMovies & TV20.00×
08ShopkinsKids & Family20.00×
09Katee SackhoffMovies & TV15.32×
10L&L Hawaiian BarbecueFood & Beverages13.74×
11Carmen ElectraMovies & TV10.70×
12SteakhouseFood & Beverages3.98×
13Internet celebrityInternet & Social Media3.77×
14Dunkin' DonutsFood & Beverages3.42×
15Italian cuisineFood & Beverages3.14×
16Planet FitnessSports3.08×
17Ace HardwareHome & Garden2.85×
18Bass guitarMusic & Radio2.78×
19TMZInternet & Social Media2.49×
20CocktailFood & Beverages2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dallas BBQ audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dallas BBQ audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.02×
Risk AppetiteTHRILL1.69×
Urban LifestyleOPEN1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dallas BBQ audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
SustainabilityBALANCE0.71×
Early Adopter MentalityPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dallas BBQ's target market in United States?

Dallas BBQ's target market in United States covers an estimated 530,319 people, concentrated in New York and New Jersey.

02

What is the gender split and age of Dallas BBQ customers?

50.6% of the Dallas BBQ audience are female, 49.4% are male, with an average age of 35.9 years.

03

Which brands do Dallas BBQ fans like most?

Dallas BBQ fans show strongest brand affinity for Pedro Pascal (23.62×), FAO Schwarz (53.99×), and Grant's (49.36×) over the country average.

04

Where do Dallas BBQ fans live in United States?

Dallas BBQ fans in United States are most concentrated in New York (reach ~400K), New Jersey (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Dallas BBQ fans also like?

Beyond Dallas BBQ itself, the audience over-indexes on FAO Schwarz (53.99×), Grant's (49.36×), Sonny's BBQ (31.08×), and Asado (23.76×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dallas BBQ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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