Dallas BBQ Audience in United States

Dallas BBQ has an estimated audience of 524,852 people in United States. 50.6% are female, 49.4% are male, average age 35.9. Top regions: New York, Texas, New Jersey. Top brand affinities: Pedro Pascal, Autism Awareness, Diabetes mellitus awareness, FAO Schwarz, Microblogging.

The average Dallas BBQ fan in United States is 35.9 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Texas, New Jersey. Top brand affinities include Pedro Pascal, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Pedro Pascal (18.48× the country average). Demographically, the Dallas BBQ audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Dallas BBQ fans

Demographic split for Dallas BBQ audience in United States
MetricValue
Female50.6%
Male49.4%
Average age35.9
Estimated audience size524,852

Audience persona

The typical Dallas BBQ fan in United States is balanced, around 35.9 years old, with strong Quality Awareness tendencies and a notable affinity for Pedro Pascal.

Top regions in United States

Top regions ranked by reach for Dallas BBQ in United States
RegionReachAffinity
New York393,63926.6×
Texas137,6063.05×
New Jersey68,3555.12×
Connecticut12,9332.46×
Pennsylvania12,4310.7×
California11,8300.2×
Florida11,7680.33×
Georgia6,5550.41×
Virginia5,7150.45×
Maryland5,4970.61×
North Carolina5,3350.34×
Massachusetts5,2150.5×
Illinois4,1750.24×
Oklahoma3,7810.65×
Ohio3,2470.2×
Michigan2,4370.18×
Louisiana2,4040.36×
Washington2,3900.23×
Tennessee2,3650.22×
Colorado2,1760.26×
South Carolina2,1170.27×
Missouri2,0700.24×
Arkansas1,8350.42×
Arizona1,7880.17×
Indiana1,6500.17×
Alabama1,3020.18×
Washington, District of Columbia1,2950.82×
Minnesota1,2910.17×
Kansas1,2750.31×
Nevada1,1690.23×
Delaware1,1570.8×
Kentucky1,1350.17×
Wisconsin1,1180.14×
Utah9880.21×
Oregon9140.15×
New Mexico7660.29×
Mississippi7380.17×
Rhode Island5490.33×
Hawaii5370.24×
Iowa5340.12×
West Virginia5280.22×
New Hampshire4520.22×
Nebraska4260.16×
Maine4030.21×
Idaho3750.14×
Alaska3040.27×
South Dakota2440.2×
North Dakota2380.22×
Vermont2220.24×
Montana2120.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dallas BBQ audience
BrandAffinityCategory
Pedro Pascal18.48×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
FAO Schwarz40.16×Shopping
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Sonny's BBQ29.65×Food & Beverages
Income tax13.19×Business & Career
Planet Fitness4.01×Sports
Asado25.27×Food & Beverages
Katee Sackhoff19.33×Movies & TV
Stacy Keibler20×Movies & TV
Diaper bag4.96×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
Nail salon5.25×Beauty & Wellness
Ming-Na Wen18.46×Movies & TV
Bass guitar3.64×Music & Radio
Italian cuisine3.41×Food & Beverages
Circle K4.5×Shopping
Las Vegas3.03×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dallas BBQ audience
TraitClusterScore
Quality AwarenessPREMIUM1.81
Luxury OrientationPREMIUM1.81
Risk AppetiteTHRILL1.78
LGBTQ+ IdentityOPEN1.77
Design AffinityPREMIUM1.71
Healthy LifestyleBALANCE1.66

Worldwide distribution

Worldwide audience distribution share by country for Dallas BBQ
CountryShare
United States92.0%
Brazil2.1%
Germany1.1%

See Dallas BBQ audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Dallas BBQ have in United States?

Dallas BBQ has an estimated audience of 524,852 people in United States, concentrated in New York and Texas.

What is the gender split and age of Dallas BBQ fans?

50.6% of Dallas BBQ fans are female, 49.4% are male, with an average age of 35.9 years.

Which brands do Dallas BBQ fans like most?

Dallas BBQ fans show strongest brand affinity for Pedro Pascal (18.48×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Dallas BBQ fans live in United States?

Dallas BBQ fans in United States are most concentrated in New York (reach 393,639), Texas (reach 137,606), and New Jersey (reach 68,355). These three regions account for the largest share of the active audience.

What other brands do Dallas BBQ fans also like?

Beyond Dallas BBQ itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), FAO Schwarz (40.16×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dallas BBQ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.