Rascasse Audience Intelligence

Sprinkles Cupcakes Target Market in United States

A data profile of the people who buy, follow and care about Sprinkles Cupcakes in United States — modelled from more than twelve digital signal sources. Sprinkles Cupcakes has an estimated audience of 825,617 people in United States.

#2760among Brand in United States#1495in Food & Beverages

The average Sprinkles Cupcakes fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nothing Bundt Cakes, Sweet Treats, J.McLaughlin, with strongest over-indexing on Nothing Bundt Cakes (11.93× the country average).

Demographically, the Sprinkles Cupcakes audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sprinkles Cupcakes fan in United States is more female, around 42.0 years old, with strong Design Affinity tendencies and a notable affinity for Nothing Bundt Cakes.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sprinkles Cupcakes profile in United States.

Audience size
826K
in United States
Gender
75.9%♀
24.1% male
Age
42.0
average years
Country rank
#26900
Brand in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sprinkles Cupcakes

75.9% are female, 24.1% are male, average age 42.0.

Fig. 02

Gender split

75.9%
Female
24.1%
Male
Demographic split for Sprinkles Cupcakes audience in United States
MetricValue
Female75.9%
Male24.1%
Average age42.0
Estimated audience size825,617
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Sprinkles Cupcakes audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3918%
40-4923%
50+27%
Fig. 04

Worldwide distribution

77.9%

of the worldwide Sprinkles Cupcakes audience comes from United States.

Worldwide audience distribution share by country for Sprinkles Cupcakes
CountryShare
United States77.9%
United Kingdom5.4%
Canada3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sprinkles Cupcakes audience in United States is strongest.

Fig. 05

Top regions by affinity

Sprinkles Cupcakes customers by region in United States
#RegionReachAffinity×
01California~500K5.64×
02Washington, District of Columbia~10K4.16×
03Texas~200K3.25×
04Arizona~60K3.13×
05Nevada~20K2.52×
06Utah~20K2.01×
07Illinois~50K1.62×
08Florida~80K1.33×
09New York~60K1.15×
10Maryland~20K1.11×
11Hawaii~4K1.02×
12Virginia~20K1.00×
13Colorado~10K0.86×
14Oregon~9K0.86×
15Washington~10K0.84×
16New Jersey~20K0.81×
17Idaho~3K0.80×
18Vermont~1K0.80×
19Oklahoma~8K0.79×
20Delaware~2K0.78×
21Alaska~1K0.78×
22Connecticut~7K0.77×
23South Dakota~2K0.77×
24North Dakota~1K0.76×
25Massachusetts~10K0.74×
26New Mexico~3K0.74×
27Rhode Island~2K0.74×
28Montana~2K0.74×
29New Hampshire~2K0.71×
30Michigan~20K0.70×
31Georgia~20K0.69×
32Tennessee~10K0.68×
33Maine~2K0.68×
34West Virginia~3K0.67×
35Arkansas~5K0.66×
36Mississippi~5K0.66×
37Kansas~5K0.66×
38Pennsylvania~20K0.65×
39Nebraska~3K0.65×
40Wisconsin~8K0.64×
41Louisiana~7K0.62×
42North Carolina~20K0.61×
43Indiana~10K0.60×
44Iowa~4K0.60×
45Missouri~8K0.59×
46Ohio~20K0.58×
47Minnesota~7K0.58×
48Kentucky~6K0.58×
49South Carolina~7K0.56×
50Alabama~7K0.56×
Fig. 06

Affinity by region

Affinity by region — Sprinkles Cupcakes, United States
0.56×1.00×5.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sprinkles Cupcakes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sprinkles Cupcakes audience
#·InterestCategoryAffinity×
01Trophy CupcakesFood & Beverages67.00×
02Sweet TreatsFood & Beverages46.90×
03DC CupcakesMovies & TV44.43×
04Sugar Rush (TV series)Movies & TV32.63×
05J.McLaughlinShopping28.40×
06TobleroneFood & Beverages27.67×
07Dallas BBQFood & Beverages20.52×
08Pret a MangerFood & Beverages17.44×
09Magnolia BakeryFood & Beverages13.63×
10Nothing Bundt CakesFood & Beverages11.93×
11Cold Stone CreameryFood & Beverages9.02×
12MuffinFood & Beverages5.32×
13Krispy KremeFood & Beverages4.38×
14Culver'sFood & Beverages3.83×
15Waffle HouseFood & Beverages3.10×
16CupcakeFood & Beverages2.75×
17CookieFood & Beverages2.09×
18StarbucksFood & Beverages1.75×
19Hobby LobbyHome & Garden1.69×
20Kohl'sShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sprinkles Cupcakes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sprinkles Cupcakes audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.32×
IndulgenceJOY1.29×
CreativityOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sprinkles Cupcakes audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.87×
Need for SecurityCONSERVATISM0.88×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sprinkles Cupcakes's target market in United States?

Sprinkles Cupcakes's target market in United States covers an estimated 825,617 people, concentrated in California and Texas.

02

What is the gender split and age of Sprinkles Cupcakes customers?

75.9% of the Sprinkles Cupcakes audience are female, 24.1% are male, with an average age of 42.0 years.

03

Which brands do Sprinkles Cupcakes fans like most?

Sprinkles Cupcakes fans show strongest brand affinity for Nothing Bundt Cakes (11.93×), Sweet Treats (46.9×), and J.McLaughlin (28.4×) over the country average.

04

Where do Sprinkles Cupcakes fans live in United States?

Sprinkles Cupcakes fans in United States are most concentrated in California (reach ~500K), Texas (reach ~200K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Sprinkles Cupcakes fans also like?

Beyond Sprinkles Cupcakes itself, the audience over-indexes on Sweet Treats (46.9×), J.McLaughlin (28.4×), Cold Stone Creamery (9.02×), and Culver's (3.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Sprinkles Cupcakes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sprinkles Cupcakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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