Sweet Treats Audience in United States

Sweet Treats has an estimated audience of 729,345 people in United States. 63.6% are female, 36.4% are male, average age 31.3. Top regions: Texas, California, Florida. Top brand affinities: Autism Awareness, Brownie (folklore), Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Sweet Treats fan in United States is 31.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Autism Awareness, Brownie (folklore), Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Sweet Treats audience skews more female with an average age of 31.3, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Sweet Treats fans

Demographic split for Sweet Treats audience in United States
MetricValue
Female63.6%
Male36.4%
Average age31.3
Estimated audience size729,345

Audience persona

The typical Sweet Treats fan in United States is more female, around 31.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Sweet Treats in United States
RegionReachAffinity
Texas96,5221.54×
California78,5070.98×
Florida47,8240.97×
New York40,7751×
Pennsylvania32,1871.31×
Georgia27,9271.24×
North Carolina27,5791.26×
Michigan24,8261.3×
Illinois22,4120.92×
Ohio21,2610.95×
Virginia21,1641.19×
Tennessee20,6541.41×
Indiana13,8991.04×
Washington13,3790.91×
South Carolina13,3231.21×
New Jersey13,1860.71×
Missouri12,4151.06×
Arizona12,3400.83×
Louisiana11,2981.2×
Massachusetts11,2300.78×
Colorado11,2260.98×
Utah10,7251.64×
Oklahoma10,5451.3×
Minnesota9,5670.92×
Maryland9,5380.76×
Wisconsin9,4680.86×
Kentucky9,3621.02×
Oregon8,9221.07×
Alabama8,8470.87×
Arkansas7,4731.24×
Kansas7,2451.26×
Iowa6,8781.14×
Nevada6,1250.87×
Mississippi6,0201×
Connecticut5,4210.74×
Idaho4,6021.26×
Nebraska3,9881.09×
New Mexico3,9671.08×
Hawaii2,7130.87×
West Virginia2,6460.78×
Delaware2,1341.06×
North Dakota1,9651.31×
South Dakota1,8451.09×
Rhode Island1,7210.74×
Washington, District of Columbia1,6100.73×
Maine1,6020.61×
New Hampshire1,5830.55×
Montana1,5310.76×
Alaska7910.51×
Wyoming6410.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sweet Treats audience
BrandAffinityCategory
Autism Awareness19.03×Health
Brownie (folklore)72.73×Food & Beverages
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Planet Fitness4.41×Sports
Income tax13.19×Business & Career
Waffle House7.47×Food & Beverages
Bachelor of Business Administration37.65×Business & Career
Disneyland Paris11.55×Travel & Leisure
Tanger Outlets20×Fashion & Accessoires
Helen Hunt17.45×Movies & TV
International education14.64×Business & Career
Barry Gibb20×Music & Radio
Charles, Prince of Wales18.87×Politics & Society
Afghanistan national cricket team44.19×Sports
Designer clothing4.87×Fashion & Accessoires
Fast food2.6×Food & Beverages
Lisa Frank14.27×Business & Career
Makeup Tutorials4.22×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sweet Treats audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.29
Pet OwnershipJOY2.5
Luxury OrientationPREMIUM2.16
Design AffinityPREMIUM2.14
Community OrientationOPEN1.83
Price SensitivityPREMIUM1.73

Worldwide distribution

Worldwide audience distribution share by country for Sweet Treats
CountryShare
United States18.7%
Saudi Arabia13.3%
Japan13.2%

See Sweet Treats audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Sweet Treats have in United States?

Sweet Treats has an estimated audience of 729,345 people in United States, concentrated in Texas and California.

What is the gender split and age of Sweet Treats fans?

63.6% of Sweet Treats fans are female, 36.4% are male, with an average age of 31.3 years.

Which brands do Sweet Treats fans like most?

Sweet Treats fans show strongest brand affinity for Autism Awareness (19.03×), Brownie (folklore) (72.73×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Sweet Treats fans live in United States?

Sweet Treats fans in United States are most concentrated in Texas (reach 96,522), California (reach 78,507), and Florida (reach 47,824). These three regions account for the largest share of the active audience.

What other brands do Sweet Treats fans also like?

Beyond Sweet Treats itself, the audience over-indexes on Brownie (folklore) (72.73×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sweet Treats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.