Rascasse Audience Intelligence

Sweet Treats Audience in United States

A data profile of the people who buy, follow and care about Sweet Treats in United States — modelled from more than twelve digital signal sources. Sweet Treats has an estimated audience of 729,345 people in United States.

#9890among Topic in United States#1614in Food & Beverages

The average Sweet Treats fan in United States is 31.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Brownie (folklore), Waffle House, International education, with strongest over-indexing on Brownie (folklore) (98.78× the country average).

Demographically, the Sweet Treats audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sweet Treats fan in United States is more female, around 31.3 years old, with strong Pet Ownership tendencies and a notable affinity for Brownie (folklore).

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sweet Treats profile in United States.

Audience size
729K
in United States
Gender
63.6%♀
36.4% male
Age
31.3
average years
Country rank
#29158
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sweet Treats fans

63.6% are female, 36.4% are male, average age 31.3.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Sweet Treats audience in United States
MetricValue
Female63.6%
Male36.4%
Average age31.3
Estimated audience size729,345
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Sweet Treats audience in United States
Age bracketShare%
16-1941%
20-2923%
30-3916%
40-4912%
50+8%
Fig. 04

Worldwide distribution

18.7%

of the worldwide Sweet Treats audience comes from United States.

Worldwide audience distribution share by country for Sweet Treats
CountryShare
United States18.7%
Saudi Arabia13.3%
Japan13.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sweet Treats audience in United States is strongest.

Fig. 05

Top regions by affinity

Sweet Treats fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~30K1.73×
02Utah~10K1.65×
03Texas~90K1.48×
04North Dakota~2K1.40×
05Tennessee~20K1.34×
06Arkansas~8K1.33×
07Oklahoma~10K1.25×
08Idaho~5K1.25×
09Kansas~7K1.24×
10Nebraska~4K1.21×
11North Carolina~30K1.20×
12Louisiana~10K1.20×
13New Mexico~4K1.17×
14Georgia~30K1.14×
15Iowa~7K1.13×
16South Carolina~10K1.11×
17Michigan~20K1.10×
18Pennsylvania~30K1.07×
19South Dakota~2K1.07×
20Indiana~10K1.06×
21Missouri~10K1.05×
22Kentucky~9K1.04×
23Alabama~10K1.03×
24Mississippi~6K1.01×
25Oregon~8K1.00×
26Arizona~10K0.99×
27Colorado~10K0.97×
28California~80K0.95×
29Delaware~2K0.94×
30Ohio~20K0.92×
31Florida~40K0.91×
32Washington~10K0.91×
33Hawaii~3K0.91×
34Illinois~20K0.89×
35Minnesota~9K0.89×
36New York~40K0.87×
37Montana~2K0.87×
38Nevada~6K0.86×
39Wisconsin~9K0.84×
40West Virginia~3K0.83×
41Rhode Island~2K0.81×
42Alaska~1K0.80×
43Washington, District of Columbia~2K0.77×
44Massachusetts~10K0.72×
45Maryland~9K0.71×
46Connecticut~5K0.71×
47Vermont<1K0.70×
48New Jersey~10K0.68×
49Maine~2K0.67×
50New Hampshire~2K0.66×
Fig. 06

Affinity by region

Affinity by region — Sweet Treats, United States
0.66×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sweet Treats audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sweet Treats audience
#·InterestCategoryAffinity×
01Brownie (folklore)Food & Beverages98.78×
02Afghanistan national cricket teamSports76.06×
03Sprinkles CupcakesFood & Beverages46.90×
04Cultural tourismTravel & Leisure31.10×
05International educationBusiness & Career29.89×
06BahrainTravel & Leisure20.20×
07Tanger OutletsFashion & Accessoires20.00×
08Barry GibbMusic & Radio20.00×
09Lisa FrankBusiness & Career17.58×
10French toastFood & Beverages17.39×
11Waffle HouseFood & Beverages12.56×
12Bath and BodyworksShopping9.37×
13Disneyland ParisTravel & Leisure8.45×
14Jimmy John'sFood & Beverages5.03×
15CupcakeFood & Beverages4.62×
16BakeryFood & Beverages4.22×
17PastryFood & Beverages4.22×
18RecipesFood & Beverages2.51×
19PinterestInternet & Social Media2.23×
20CookingFood & Beverages2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sweet Treats audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sweet Treats audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY3.19×
Community OrientationOPEN2.66×
Price SensitivityPREMIUM2.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sweet Treats audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.63×
TraditionCONSERVATISM0.79×
Risk AppetiteTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sweet Treats have in United States?

Sweet Treats has an estimated audience of 729,345 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Sweet Treats fans?

63.6% of Sweet Treats fans are female, 36.4% are male, with an average age of 31.3 years.

03

Which brands do Sweet Treats fans like most?

Sweet Treats fans show strongest brand affinity for Brownie (folklore) (98.78×), Waffle House (12.56×), and International education (29.89×) over the country average.

04

Where do Sweet Treats fans live in United States?

Sweet Treats fans in United States are most concentrated in Texas (reach ~90K), California (reach ~80K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Sweet Treats fans also like?

Beyond Sweet Treats itself, the audience over-indexes on Waffle House (12.56×), International education (29.89×), Bath and Bodyworks (9.37×), and Sprinkles Cupcakes (46.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Sweet Treats audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sweet Treats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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