Rascasse Audience Intelligence

Pinyin Audience in United States

A data profile of the people who buy, follow and care about Pinyin in United States — modelled from more than twelve digital signal sources. Pinyin has an estimated audience of 1,625,907 people in United States.

#7018among Topic in United States#296in Literature

The average Pinyin fan in United States is 42.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Web server, Drudge Report, Daiso, with strongest over-indexing on Web server (12.6× the country average).

Demographically, the Pinyin audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pinyin fan in United States is more male, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Web server.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pinyin profile in United States.

Audience size
1.6M
in United States
Gender
34.0%♀
66.0% male
Age
42.1
average years
Country rank
#16700
Topic in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pinyin fans

34.0% are female, 66.0% are male, average age 42.1.

Fig. 02

Gender split

34.0%
Female
66.0%
Male
Demographic split for Pinyin audience in United States
MetricValue
Female34.0%
Male66.0%
Average age42.1
Estimated audience size1,625,907
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Pinyin audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3920%
40-4925%
50+26%
Fig. 04

Worldwide distribution

7.9%

of the worldwide Pinyin audience comes from United States.

Worldwide audience distribution share by country for Pinyin
CountryShare
Italy12.8%
Vietnam11.3%
China10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pinyin audience in United States is strongest.

Fig. 05

Top regions by affinity

Pinyin fans by region: top regions in United States
#RegionReachAffinity×
01California~400K2.02×
02Washington~60K1.84×
03New York~200K1.75×
04Massachusetts~50K1.69×
05Washington, District of Columbia~7K1.45×
06Hawaii~10K1.43×
07Maryland~40K1.39×
08Oregon~30K1.38×
09New Jersey~50K1.25×
10Virginia~50K1.20×
11Utah~20K1.20×
12Pennsylvania~60K1.15×
13Connecticut~20K1.11×
14Illinois~60K1.09×
15Vermont~3K1.06×
16Texas~100K1.04×
17Minnesota~20K1.04×
18Nevada~20K1.04×
19Rhode Island~5K1.02×
20Georgia~50K1.00×
21Arizona~30K1.00×
22Alaska~3K1.00×
23New Hampshire~6K0.98×
24North Carolina~50K0.97×
25Delaware~4K0.97×
26Colorado~20K0.95×
27Maine~5K0.92×
28North Dakota~3K0.91×
29Michigan~40K0.90×
30Oklahoma~20K0.90×
31Indiana~30K0.89×
32Montana~4K0.88×
33Missouri~20K0.87×
34Idaho~7K0.87×
35South Dakota~3K0.87×
36Wisconsin~20K0.85×
37Kansas~10K0.85×
38West Virginia~6K0.85×
39Ohio~40K0.84×
40Arkansas~10K0.84×
41Nebraska~7K0.84×
42Iowa~10K0.83×
43New Mexico~7K0.82×
44Florida~90K0.81×
45Kentucky~20K0.81×
46Tennessee~30K0.78×
47South Carolina~20K0.78×
48Louisiana~20K0.76×
49Mississippi~10K0.76×
50Alabama~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Pinyin, United States
0.74×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pinyin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pinyin audience
#·InterestCategoryAffinity×
01Coppa ItaliaSports37.30×
02ConfucianismPolitics & Society33.47×
03China DailyNews26.80×
04Vietnam AirlinesTravel & Leisure23.21×
05Pep GuardiolaSports20.00×
06RB LeipzigSports20.00×
07LG TVTechnology & Electronics20.00×
08DaisoFashion & Accessoires17.86×
09CougarKids & Family14.32×
10Web serverTechnology & Electronics12.60×
11Drudge ReportSports8.02×
12Chat roomInternet & Social Media5.36×
13PoliticoPolitics & Society5.21×
14MongoliaTravel & Leisure4.91×
15Mineral waterFood & Beverages4.44×
16New York PostNews4.30×
17Non-alcoholic beverageFood & Beverages3.84×
18Microwave ovenHome & Garden3.29×
19FedExBusiness & Career2.75×
20Solar energyHome & Garden2.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pinyin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pinyin audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.34×
Quality AwarenessPREMIUM2.97×
SpiritualityBALANCE1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pinyin audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.82×
DIY MentalityTHRILL0.82×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pinyin have in United States?

Pinyin has an estimated audience of 1,625,907 people in United States, concentrated in California and New York.

02

What is the gender split and age of Pinyin fans?

34.0% of Pinyin fans are female, 66.0% are male, with an average age of 42.1 years.

03

Which brands do Pinyin fans like most?

Pinyin fans show strongest brand affinity for Web server (12.6×), Drudge Report (8.02×), and Daiso (17.86×) over the country average.

04

Where do Pinyin fans live in United States?

Pinyin fans in United States are most concentrated in California (reach ~400K), New York (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Pinyin fans also like?

Beyond Pinyin itself, the audience over-indexes on Drudge Report (8.02×), Daiso (17.86×), Confucianism (33.47×), and Cougar (14.32×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pinyin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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