Pinyin Audience in United States

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Pinyin has an estimated audience of 1,625,907 people in United States. 34.0% are female, 66.0% are male, average age 42.1. Top regions: California, New York, Texas. Top brand affinities: EShakti, Nationality, Minnesota, Historic site, Definitive Technology.

The average Pinyin fan in United States is 42.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include EShakti, Nationality, Minnesota, with strongest over-indexing on EShakti (26.68× the country average). Demographically, the Pinyin audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Pinyin fans

Demographic split for Pinyin audience in United States
MetricValue
Female34.0%
Male66.0%
Average age42.1
Estimated audience size1,625,907

Audience persona

The typical Pinyin fan in United States is more male, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for EShakti.

Top regions in United States

Top regions ranked by reach for Pinyin in United States
RegionReachAffinity
California378,8832.12×
New York172,9051.9×
Texas137,3510.98×
Florida90,8960.83×
Washington66,5492.04×
Pennsylvania63,5101.16×
Illinois60,8631.12×
Massachusetts53,8731.68×
Georgia53,1421.06×
Virginia51,7051.31×
New Jersey49,7011.2×
North Carolina47,7360.98×
Ohio41,2780.82×
Michigan39,3100.92×
Maryland38,1531.36×
Arizona29,7610.9×
Oregon27,6741.48×
Indiana27,3000.92×
Minnesota24,7411.06×
Tennessee24,6000.75×
Colorado23,7420.93×
Missouri23,5140.9×
Wisconsin21,3780.87×
Connecticut17,5901.08×
Utah17,4501.2×
Kentucky16,3850.8×
Oklahoma16,3740.91×
South Carolina15,9930.65×
Nevada15,8991.01×
Alabama15,2050.67×
Louisiana12,9550.62×
Hawaii11,3031.62×
Kansas10,6270.83×
Iowa10,2030.76×
Arkansas9,7080.72×
Washington, District of Columbia8,5421.75×
Mississippi7,1270.53×
New Hampshire6,2480.98×
Idaho5,7950.71×
New Mexico5,6670.69×
Rhode Island5,2011×
West Virginia5,0990.67×
Maine5,0940.87×
Nebraska4,7470.58×
Delaware3,9130.87×
Alaska3,1310.9×
Vermont2,8651×
Montana2,3880.53×
North Dakota2,1860.65×
South Dakota1,6840.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pinyin audience
BrandAffinityCategory
EShakti26.68×Shopping
Nationality5.08×Politics & Society
Minnesota3.78×Travel & Leisure
Historic site8.56×Arts & Culture
Definitive Technology53.97×Technology & Electronics
Electrolyte5.38×Health
Home construction1.57×Home & Garden
Natural rubber2.1×Cars & Mobility
Like Dandelion Dust13.44×Movies & TV
Stamp collecting3.55×Home & Garden
JDSU2.21×Business & Career
Carnival of Souls13.59×Movies & TV
Justice1.89×Politics & Society
Fairy godmother4.79×Literature
Buying and Selling Real Estate4.82×Home & Garden
Grinch2.42×Movies & TV
Snow White (Fables)5.76×Literature
Governor of Michigan4.12×Politics & Society
The Journey (1959 film)9.99×Movies & TV
San Pellegrino4.03×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pinyin audience
TraitClusterScore
Quality AwarenessPREMIUM3.44
PatriotismCONSERVATISM2.64
TravellingTHRILL2.04
SpiritualityBALANCE1.88
Urban LifestyleOPEN1.72
Convenience OrientationPREMIUM1.62

Worldwide distribution

Worldwide audience distribution share by country for Pinyin
CountryShare
Italy12.8%
Vietnam11.3%
China10.2%

See Pinyin audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Pinyin have in United States?

Pinyin has an estimated audience of 1,625,907 people in United States, concentrated in California and New York.

What is the gender split and age of Pinyin fans?

34.0% of Pinyin fans are female, 66.0% are male, with an average age of 42.1 years.

Which brands do Pinyin fans like most?

Pinyin fans show strongest brand affinity for EShakti (26.68×), Nationality (5.08×), and Minnesota (3.78×) over the country average.

Where do Pinyin fans live in United States?

Pinyin fans in United States are most concentrated in California (reach 378,883), New York (reach 172,905), and Texas (reach 137,351). These three regions account for the largest share of the active audience.

What other brands do Pinyin fans also like?

Beyond Pinyin itself, the audience over-indexes on Nationality (5.08×), Minnesota (3.78×), Historic site (8.56×), and Definitive Technology (53.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pinyin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.