Rascasse Audience Intelligence

Lathe Audience in Germany

A data profile of the people who buy, follow and care about Lathe in Germany — modelled from more than twelve digital signal sources. Lathe has an estimated audience of 861,287 people in Germany.

#3449among Topic in Germany#472in Home & Garden

The average Lathe fan in Germany is 39.9 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Makita, 3D printing, Robotics, with strongest over-indexing on Makita (26.45× the country average).

Demographically, the Lathe audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lathe fan in Germany is more male, around 39.9 years old, with strong Quality Awareness tendencies and a notable affinity for Makita.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lathe profile in Germany.

Audience size
861K
in Germany
Gender
18.2%♀
81.8% male
Age
39.9
average years
Country rank
#7418
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lathe fans

18.2% are female, 81.8% are male, average age 39.9.

Fig. 02

Gender split

18.2%
Female
81.8%
Male
Demographic split for Lathe audience in Germany
MetricValue
Female18.2%
Male81.8%
Average age39.9
Estimated audience size861,287
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Lathe audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3922%
40-4923%
50+19%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Lathe audience comes from Germany.

Worldwide audience distribution share by country for Lathe
CountryShare
United States24.3%
Germany5.6%
Japan5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lathe audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lathe fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.56×
02Bayern~200K1.34×
03Thüringen~30K1.26×
04Sachsen~50K1.14×
05Sachsen-Anhalt~20K1.06×
06Rheinland-Pfalz~50K1.05×
07Hessen~70K1.04×
08Niedersachsen~80K0.98×
09Berlin~40K0.98×
10Saarland~10K0.98×
11Brandenburg~20K0.91×
12Nordrhein-Westfalen~200K0.90×
13Bremen~6K0.84×
14Hamburg~20K0.82×
15Mecklenburg-Vorpommern~10K0.82×
16Schleswig-Holstein~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Lathe, Germany
0.80×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lathe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lathe audience
#·InterestCategoryAffinity×
01MakitaHome & Garden26.45×
02RyobiCars & Mobility14.98×
03RoboticsTechnology & Electronics12.63×
043D printingTechnology & Electronics12.45×
05Anti-theft systemCars & Mobility11.15×
06HusqvarnaHome & Garden7.67×
07Sandra BullockMovies & TV7.32×
08Central heatingHome & Garden6.78×
09Wood carvingHome & Garden6.22×
10Industrial engineeringBusiness & Career5.81×
11Office suppliesBusiness & Career5.60×
12Lawn mowerHome & Garden5.45×
13WrenchHome & Garden5.09×
14Photovoltaic systemHome & Garden4.70×
15Hardware storeHome & Garden4.29×
16Automobile repair shopCars & Mobility4.23×
17PhotovoltaicsHome & Garden3.96×
18Solar energyHome & Garden3.58×
19Efficient energy useTechnology & Electronics3.40×
20Solar powerHome & Garden3.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lathe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lathe audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.68×
DIY MentalityTHRILL2.48×
IndividualismJOY1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lathe audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.59×
Healthy LifestyleBALANCE0.63×
CreativityOPEN0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lathe have in Germany?

Lathe has an estimated audience of 861,287 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Lathe fans?

18.2% of Lathe fans are female, 81.8% are male, with an average age of 39.9 years.

03

Which brands do Lathe fans like most?

Lathe fans show strongest brand affinity for Makita (26.45×), 3D printing (12.45×), and Robotics (12.63×) over the country average.

04

Where do Lathe fans live in Germany?

Lathe fans in Germany are most concentrated in Bayern (reach ~200K), Baden-Württemberg (reach ~200K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lathe fans also like?

Beyond Lathe itself, the audience over-indexes on 3D printing (12.45×), Robotics (12.63×), Hardware store (4.29×), and Sandra Bullock (7.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Lathe audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lathe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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