Lathe Audience in Germany
Lathe has an estimated audience of 861,287 people in Germany. 18.2% are female, 81.8% are male, average age 39.9. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Progressive rock, Home construction, Urban Outfitters, Phil Campbell (musician), Minestrone.
The average Lathe fan in Germany is 39.9 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Progressive rock, Home construction, Urban Outfitters, with strongest over-indexing on Progressive rock (4.12× the country average). Demographically, the Lathe audience skews more male with an average age of 39.9, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Lathe fans
| Metric | Value |
|---|---|
| Female | 18.2% |
| Male | 81.8% |
| Average age | 39.9 |
| Estimated audience size | 861,287 |
Audience persona
The typical Lathe fan in Germany is more male, around 39.9 years old, with strong DIY Mentality tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 196,618 | 1.67× |
| Bayern | 192,559 | 1.39× |
| Nordrhein-Westfalen | 174,072 | 0.92× |
| Niedersachsen | 81,802 | 0.98× |
| Hessen | 68,047 | 1.04× |
| Sachsen | 47,785 | 1.13× |
| Rheinland-Pfalz | 46,906 | 1.09× |
| Berlin | 28,626 | 0.74× |
| Thüringen | 27,793 | 1.27× |
| Schleswig-Holstein | 24,149 | 0.78× |
| Brandenburg | 22,312 | 0.84× |
| Sachsen-Anhalt | 21,980 | 0.98× |
| Hamburg | 15,089 | 0.78× |
| Mecklenburg-Vorpommern | 12,839 | 0.78× |
| Saarland | 10,066 | 0.95× |
| Bremen | 4,868 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.12× | Music & Radio |
| Home construction | 1.94× | Home & Garden |
| Urban Outfitters | 2.2× | Shopping |
| Phil Campbell (musician) | 5.18× | Music & Radio |
| Minestrone | 2.34× | Food & Beverages |
| Icon (magazine) | 2.13× | Arts & Culture |
| Headhunters (film) | 3.78× | Movies & TV |
| De Buyer | 8.37× | Home & Garden |
| Rhodiola | 7.46× | Health |
| MK | 2.15× | Music & Radio |
| Natural rubber | 1.67× | Cars & Mobility |
| Vaillant Group | 8.99× | Home & Garden |
| Assisi | 4.16× | Travel & Leisure |
| Erasmus+ | 4.42× | Business & Career |
| Stucco | 1.67× | Home & Garden |
| Buying and Selling Real Estate | 4.53× | Home & Garden |
| Hypertext | 1.83× | Technology & Electronics |
| Coolhunting | 12.11× | Business & Career |
| Information technology consulting | 2.44× | Technology & Electronics |
| Metamorphoses | 1.88× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 3.38 |
| Quality Awareness | PREMIUM | 1.94 |
| Individualism | JOY | 1.89 |
| Career Orientation | POWER | 1.81 |
| Patriotism | CONSERVATISM | 1.64 |
| Sustainability | BALANCE | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| Germany | 5.6% |
| Japan | 5.3% |
See Lathe audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Lathe have in Germany?
Lathe has an estimated audience of 861,287 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Lathe fans?
18.2% of Lathe fans are female, 81.8% are male, with an average age of 39.9 years.
Which brands do Lathe fans like most?
Lathe fans show strongest brand affinity for Progressive rock (4.12×), Home construction (1.94×), and Urban Outfitters (2.2×) over the country average.
Where do Lathe fans live in Germany?
Lathe fans in Germany are most concentrated in Baden-Württemberg (reach 196,618), Bayern (reach 192,559), and Nordrhein-Westfalen (reach 174,072). These three regions account for the largest share of the active audience.
What other brands do Lathe fans also like?
Beyond Lathe itself, the audience over-indexes on Home construction (1.94×), Urban Outfitters (2.2×), Phil Campbell (musician) (5.18×), and Minestrone (2.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lathe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.