Rascasse Audience Intelligence

Building insulation materials Audience in United States

Name: Building insulation materials — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Building insulation materials in United States — modelled from more than twelve digital signal sources. Building insulation materials has an estimated audience of 1,599,179 people in United States.

#7065among Topic in United States #906in Home & Garden

The average Building insulation materials fan in United States is 44.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include ConocoPhillips, Sustainable energy, Renewable energy, with strongest over-indexing on ConocoPhillips (27.18× the country average).

Demographically, the Building insulation materials audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Convenience Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Building insulation materials fan in United States is more male, around 44.8 years old, with strong Convenience Orientation tendencies and a notable affinity for ConocoPhillips.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Building insulation materials profile in United States.

Audience size

1.6M

in United States

Gender

28.2%♀

71.8% male

Age

44.8

average years

Country rank

#16917

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Building insulation materials fans

28.2% are female, 71.8% are male, average age 44.8.

Fig. 02

Gender split

28.2%

Female

71.8%

Male

Demographic split for Building insulation materials audience in United States
Metric	Value
Female	28.2%
Male	71.8%
Average age	44.8
Estimated audience size	1,599,179

Fig. 03

Age distribution

Age distribution of the Building insulation materials audience in United States
Age bracket	Share	%
16-19		8%
20-29		15%
30-39		21%
40-49		25%
50+		31%

Fig. 04

Worldwide distribution

24.7%

of the worldwide Building insulation materials audience comes from United States.

Worldwide audience distribution share by country for Building insulation materials
Country	Share
United States	24.7%
United Kingdom	10.0%
France	6.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Building insulation materials audience in United States is strongest.

Fig. 05

Top regions by affinity

Building insulation materials fans by region: top regions in United States
#	Region	Reach	×
01	Montana	~6K	1.38×
02	West Virginia	~9K	1.22×
03	New Hampshire	~8K	1.20×
04	New Mexico	~9K	1.15×
05	Vermont	~3K	1.14×
06	Mississippi	~10K	1.13×
07	Washington, District of Columbia	~5K	1.13×
08	Wyoming	~3K	1.13×
09	Nebraska	~9K	1.12×
10	Kentucky	~20K	1.08×
11	North Dakota	~4K	1.08×
12	Delaware	~5K	1.06×
13	Kansas	~10K	1.05×
14	Iowa	~10K	1.04×
15	Louisiana	~20K	1.03×
16	Oklahoma	~20K	1.03×
17	Hawaii	~7K	1.03×
18	Arkansas	~10K	1.02×
19	Idaho	~8K	1.02×
20	Maine	~6K	1.01×
21	Alabama	~20K	1.00×
22	Nevada	~20K	1.00×
23	Utah	~10K	1.00×
24	South Dakota	~4K	1.00×
25	Oregon	~20K	0.99×
26	Connecticut	~20K	0.99×
27	Rhode Island	~5K	0.99×
28	South Carolina	~20K	0.96×
29	Missouri	~20K	0.95×
30	Indiana	~30K	0.94×
31	Wisconsin	~20K	0.94×
32	Tennessee	~30K	0.93×
33	Minnesota	~20K	0.93×
34	Maryland	~30K	0.92×
35	Colorado	~20K	0.92×
36	Arizona	~30K	0.91×
37	Washington	~30K	0.91×
38	Massachusetts	~30K	0.91×
39	Virginia	~40K	0.90×
40	Michigan	~40K	0.89×
41	Georgia	~40K	0.88×
42	Ohio	~40K	0.88×
43	North Carolina	~40K	0.88×
44	New Jersey	~40K	0.88×
45	Pennsylvania	~50K	0.86×
46	Illinois	~50K	0.86×
47	Florida	~90K	0.82×
48	Texas	~100K	0.79×
49	New York	~70K	0.79×
50	California	~100K	0.74×

Affinity by region — Building insulation materials, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Building insulation materials audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Building insulation materials audience
#	Interest	Category	×
01	ConocoPhillips	Business & Career	27.18×
02	Dremel	Home & Garden	17.69×
03	Plaster	Health	12.39×
04	Drywall	Home & Garden	11.93×
05	Harbor Freight Tools	Home & Garden	9.25×
06	Masonry	Home & Garden	9.21×
07	Sustainable energy	Home & Garden	9.02×
08	Daytona International Speedway	Sports	8.39×
09	Buick	Cars & Mobility	8.24×
10	Renewable energy	Business & Career	7.89×
11	Home automation	Technology & Electronics	7.24×
12	Solar energy	Home & Garden	6.25×
13	Weather forecasting	Home & Garden	6.02×
14	Efficient energy use	Technology & Electronics	5.65×
15	Lawn mower	Home & Garden	5.47×
16	FedEx	Business & Career	4.91×
17	Mortgage loans	Business & Career	4.43×
18	Hardware store	Home & Garden	4.09×
19	Vehicle insurance	Cars & Mobility	3.94×
20	Furniture	Home & Garden	2.14×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Building insulation materials audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Building insulation materials audience · What stands out
Trait	Cluster	Score
Convenience Orientation	PREMIUM	3.07×
Sustainability	BALANCE	2.37×
Quality Awareness	PREMIUM	2.21×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Building insulation materials audience · Rather not
Trait	Cluster	Score
Healthy Lifestyle	BALANCE	0.66×
Creativity	OPEN	0.74×
Luxury Orientation	PREMIUM	0.74×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Building insulation materials have in United States?

Building insulation materials has an estimated audience of 1,599,179 people in United States, concentrated in California and Texas.

What is the gender split and age of Building insulation materials fans?

28.2% of Building insulation materials fans are female, 71.8% are male, with an average age of 44.8 years.

Which brands do Building insulation materials fans like most?

Building insulation materials fans show strongest brand affinity for ConocoPhillips (27.18×), Sustainable energy (9.02×), and Renewable energy (7.89×) over the country average.

Where do Building insulation materials fans live in United States?

Building insulation materials fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

What other brands do Building insulation materials fans also like?

Beyond Building insulation materials itself, the audience over-indexes on Sustainable energy (9.02×), Renewable energy (7.89×), Solar energy (6.25×), and Drywall (11.93×) compared to the United States average.

Appendix

Explore more audiences

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See Building insulation materials audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Building insulation materials. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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