Building insulation materials Audience in United States

Building insulation materials has an estimated audience of 1,599,179 people in United States. 28.2% are female, 71.8% are male, average age 44.8. Top regions: California, Kentucky, New York. Top brand affinities: Harbor Freight Tools, ConocoPhillips, Plaster, Drywall, Masonry.

The average Building insulation materials fan in United States is 44.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Kentucky, New York. Top brand affinities include Harbor Freight Tools, ConocoPhillips, Plaster, with strongest over-indexing on Harbor Freight Tools (11.41× the country average). Demographically, the Building insulation materials audience skews more male with an average age of 44.8, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 40 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Building insulation materials fans

Demographic split for Building insulation materials audience in United States
MetricValue
Female28.2%
Male71.8%
Average age44.8
Estimated audience size1,599,179

Audience persona

The typical Building insulation materials fan in United States is more male, around 44.8 years old, with strong DIY Mentality tendencies and a notable affinity for Harbor Freight Tools.

Top regions in United States

Top regions ranked by reach for Building insulation materials in United States
RegionReachAffinity
California32,8580.19×
Kentucky32,7561.63×
New York30,2460.34×
Virginia27,4730.71×
Texas26,6510.19×
Mississippi24,3791.85×
Louisiana23,6461.15×
Oklahoma21,1801.19×
Alabama20,1770.9×
West Virginia20,1262.7×
Missouri19,8090.77×
Tennessee19,2220.6×
South Carolina19,0840.79×
Pennsylvania19,0730.35×
Massachusetts18,8480.6×
Indiana18,5950.64×
Kansas18,5901.48×
Florida17,8700.17×
Iowa17,6481.34×
Montana17,5083.95×
North Carolina17,2900.36×
Ohio17,2200.35×
Georgia17,1500.35×
Michigan17,1420.41×
Wisconsin17,0510.71×
New Hampshire16,5832.63×
Arizona16,4210.5×
Nebraska16,2382.02×
Connecticut16,2141.01×
New Mexico16,1542.01×
Nevada16,1011.04×
Oregon15,8960.87×
Utah15,8011.1×
Maryland15,6200.57×
New Jersey15,5820.38×
Illinois15,3340.29×
Minnesota15,2340.66×
Washington14,7190.46×
Colorado14,6780.58×
Washington, District of Columbia10,3542.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Building insulation materials audience
BrandAffinityCategory
Harbor Freight Tools11.41×Home & Garden
ConocoPhillips19.69×Business & Career
Plaster20.8×Health
Drywall11.76×Home & Garden
Masonry8.41×Home & Garden
Undertale35.78×Games
Fifth Third Bank8.44×Business & Career
AutoZone2.77×Cars & Mobility
Lowe's2.45×Shopping
Ryobi12.4×Cars & Mobility
Daytona International Speedway7.67×Sports
Lawn mower4.75×Home & Garden
Dremel16.72×Home & Garden
Menards3.03×Home & Garden
Fox News Channel1.75×Movies & TV
Planet Fitness2.31×Sports
Efficient energy use4.71×Technology & Electronics
Tractor Supply Company3.59×Shopping
Auction2.81×Shopping
Hardware store2.81×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Building insulation materials audience
TraitClusterScore
DIY MentalityTHRILL1.82
Need for SecurityCONSERVATISM1.66
Quality AwarenessPREMIUM1.62
PatriotismCONSERVATISM1.46
Career OrientationPOWER1.39
Convenience OrientationPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Building insulation materials
CountryShare
United States24.7%
United Kingdom10.0%
France6.9%

See Building insulation materials audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Building insulation materials have in United States?

Building insulation materials has an estimated audience of 1,599,179 people in United States, concentrated in California and Kentucky.

What is the gender split and age of Building insulation materials fans?

28.2% of Building insulation materials fans are female, 71.8% are male, with an average age of 44.8 years.

Which brands do Building insulation materials fans like most?

Building insulation materials fans show strongest brand affinity for Harbor Freight Tools (11.41×), ConocoPhillips (19.69×), and Plaster (20.8×) over the country average.

Where do Building insulation materials fans live in United States?

Building insulation materials fans in United States are most concentrated in California (reach 32,858), Kentucky (reach 32,756), and New York (reach 30,246). These three regions account for the largest share of the active audience.

What other brands do Building insulation materials fans also like?

Beyond Building insulation materials itself, the audience over-indexes on ConocoPhillips (19.69×), Plaster (20.8×), Drywall (11.76×), and Masonry (8.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Building insulation materials. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.