Rascasse Audience Intelligence

Arc welding Audience in United States

A data profile of the people who buy, follow and care about Arc welding in United States — modelled from more than twelve digital signal sources. Arc welding has an estimated audience of 1,438,854 people in United States.

#7436among Topic in United States#962in Home & Garden

The average Arc welding fan in United States is 39.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include ConocoPhillips, Harbor Freight Tools, Diesel engine, with strongest over-indexing on ConocoPhillips (33.58× the country average).

Demographically, the Arc welding audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arc welding fan in United States is more male, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for ConocoPhillips.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arc welding profile in United States.

Audience size
1.4M
in United States
Gender
27.2%♀
72.8% male
Age
39.5
average years
Country rank
#18319
Topic in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arc welding fans

27.2% are female, 72.8% are male, average age 39.5.

Fig. 02

Gender split

27.2%
Female
72.8%
Male
Demographic split for Arc welding audience in United States
MetricValue
Female27.2%
Male72.8%
Average age39.5
Estimated audience size1,438,854
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Arc welding audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3919%
40-4921%
50+21%
Fig. 04

Worldwide distribution

33.6%

of the worldwide Arc welding audience comes from United States.

Worldwide audience distribution share by country for Arc welding
CountryShare
United States33.6%
Canada5.9%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arc welding audience in United States is strongest.

Fig. 05

Top regions by affinity

Arc welding fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~20K1.69×
02Kansas~20K1.40×
03Wyoming~3K1.40×
04Idaho~10K1.38×
05New Mexico~10K1.38×
06Montana~5K1.29×
07North Dakota~4K1.28×
08Missouri~30K1.27×
09Nebraska~9K1.27×
10Washington~40K1.24×
11Oregon~20K1.24×
12South Dakota~4K1.17×
13Oklahoma~20K1.16×
14Indiana~30K1.15×
15Minnesota~20K1.14×
16Utah~10K1.14×
17Alaska~4K1.14×
18Arizona~30K1.13×
19Michigan~40K1.12×
20Iowa~10K1.12×
21Kentucky~20K1.11×
22Colorado~20K1.07×
23Texas~100K1.01×
24West Virginia~7K0.98×
25California~200K0.96×
26Hawaii~6K0.96×
27Alabama~20K0.95×
28Wisconsin~20K0.94×
29Tennessee~30K0.91×
30Mississippi~10K0.91×
31Maine~5K0.91×
32Ohio~40K0.89×
33Virginia~30K0.88×
34New Hampshire~5K0.88×
35Louisiana~20K0.86×
36Illinois~40K0.84×
37South Carolina~20K0.83×
38Rhode Island~4K0.81×
39Delaware~3K0.79×
40Nevada~10K0.78×
41North Carolina~30K0.77×
42Connecticut~10K0.75×
43Washington, District of Columbia~3K0.74×
44Pennsylvania~40K0.73×
45Georgia~30K0.73×
46Massachusetts~20K0.67×
47Maryland~20K0.61×
48New York~50K0.60×
49Florida~50K0.56×
50New Jersey~20K0.53×
Fig. 06

Affinity by region

Affinity by region — Arc welding, United States
0.53×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arc welding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arc welding audience
#·InterestCategoryAffinity×
01ConocoPhillipsBusiness & Career33.58×
02Lincoln ElectricBusiness & Career25.30×
03DremelHome & Garden19.51×
04Volvo TrucksCars & Mobility16.46×
05Harbor Freight ToolsHome & Garden10.02×
06Toyota TacomaCars & Mobility8.84×
07Cruiser (motorcycle)Cars & Mobility8.39×
08DrywallHome & Garden8.14×
09Touring motorcycleCars & Mobility7.53×
10Diesel engineCars & Mobility7.18×
11MasonryHome & Garden6.59×
12Motorcycle accessoriesCars & Mobility6.55×
13Discount TireShopping4.87×
14Lawn mowerHome & Garden4.69×
15HondaCars & Mobility4.21×
16Solar energyHome & Garden3.64×
17Hardware storeHome & Garden3.57×
18AutoZoneCars & Mobility3.05×
19SUVsCars & Mobility2.75×
20Home improvementHome & Garden1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arc welding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arc welding audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.92×
Risk AppetiteTHRILL2.11×
DIY MentalityTHRILL2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arc welding audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
SustainabilityBALANCE0.79×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arc welding have in United States?

Arc welding has an estimated audience of 1,438,854 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Arc welding fans?

27.2% of Arc welding fans are female, 72.8% are male, with an average age of 39.5 years.

03

Which brands do Arc welding fans like most?

Arc welding fans show strongest brand affinity for ConocoPhillips (33.58×), Harbor Freight Tools (10.02×), and Diesel engine (7.18×) over the country average.

04

Where do Arc welding fans live in United States?

Arc welding fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Arc welding fans also like?

Beyond Arc welding itself, the audience over-indexes on Harbor Freight Tools (10.02×), Diesel engine (7.18×), Discount Tire (4.87×), and Touring motorcycle (7.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Arc welding audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Arc welding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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