Arc welding Audience in United States

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Arc welding has an estimated audience of 1,438,854 people in United States. 27.2% are female, 72.8% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Monogram, Vocal harmony, Governor of Michigan, Grinch, Calvary Chapel.

The average Arc welding fan in United States is 39.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Monogram, Vocal harmony, Governor of Michigan, with strongest over-indexing on Monogram (20× the country average). Demographically, the Arc welding audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Arc welding fans

Demographic split for Arc welding audience in United States
MetricValue
Female27.2%
Male72.8%
Average age39.5
Estimated audience size1,438,854

Audience persona

The typical Arc welding fan in United States is more male, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Monogram.

Top regions in United States

Top regions ranked by reach for Arc welding in United States
RegionReachAffinity
California160,6111.02×
Texas128,1691.04×
Florida56,2830.58×
New York48,5850.6×
Michigan45,1391.2×
Illinois41,5860.87×
Ohio40,1170.91×
Washington36,8431.28×
Arizona35,9241.22×
Pennsylvania34,9290.72×
North Carolina33,8740.78×
Georgia32,9910.74×
Indiana31,4451.2×
Virginia30,7560.88×
Missouri29,4601.27×
Tennessee27,3540.95×
Colorado26,1521.15×
Minnesota24,3811.18×
Oregon21,8681.33×
Arkansas20,6601.74×
Kentucky20,2141.12×
Wisconsin20,0300.93×
Oklahoma19,6211.23×
Alabama19,5660.97×
Massachusetts18,0690.64×
New Jersey17,6900.48×
South Carolina17,2280.8×
Kansas15,6821.38×
Utah15,5711.21×
Louisiana15,1240.82×
Iowa13,6351.15×
Maryland13,3610.54×
Idaho10,4761.45×
Nevada10,2820.74×
New Mexico9,9331.38×
Nebraska9,8581.37×
Connecticut9,8430.68×
Mississippi9,8020.83×
West Virginia6,5850.98×
Hawaii6,0190.97×
Montana5,3831.35×
New Hampshire4,5100.8×
Maine4,2900.83×
North Dakota3,9801.35×
Alaska3,9591.29×
South Dakota3,9511.19×
Wyoming3,5301.66×
Washington, District of Columbia2,2450.52×
Rhode Island2,0830.45×
Vermont2,0490.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arc welding audience
BrandAffinityCategory
Monogram20×Home & Garden
Vocal harmony13.14×Music & Radio
Governor of Michigan13.3×Politics & Society
Grinch6.98×Movies & TV
Calvary Chapel14.84×Politics & Society
Hipster14.07×Politics & Society
Urban Outfitters2.69×Shopping
Cherish (group)14.54×Music & Radio
Wok8.63×Food & Beverages
Goop6.24×Internet & Social Media
Hibachi8.87×Food & Beverages
El Paso County, Colorado14.5×Travel & Leisure
Nebraska Cornhuskers football3.69×Sports
La Jolla9.11×Travel & Leisure
N1 road (South Africa)3.78×Travel & Leisure
UK garage5×Music & Radio
Grace Slick7.95×Music & Radio
Electrolyte4.13×Health
Google Home5.62×Technology & Electronics
Embroidery Library13.31×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arc welding audience
TraitClusterScore
PatriotismCONSERVATISM2.11
DIY MentalityTHRILL1.96
Risk AppetiteTHRILL1.69
Luxury OrientationPREMIUM1.57
Need for SecurityCONSERVATISM1.45
Design AffinityPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Arc welding
CountryShare
United States33.6%
Canada5.9%
United Kingdom4.5%

See Arc welding audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Arc welding have in United States?

Arc welding has an estimated audience of 1,438,854 people in United States, concentrated in California and Texas.

What is the gender split and age of Arc welding fans?

27.2% of Arc welding fans are female, 72.8% are male, with an average age of 39.5 years.

Which brands do Arc welding fans like most?

Arc welding fans show strongest brand affinity for Monogram (20×), Vocal harmony (13.14×), and Governor of Michigan (13.3×) over the country average.

Where do Arc welding fans live in United States?

Arc welding fans in United States are most concentrated in California (reach 160,611), Texas (reach 128,169), and Florida (reach 56,283). These three regions account for the largest share of the active audience.

What other brands do Arc welding fans also like?

Beyond Arc welding itself, the audience over-indexes on Vocal harmony (13.14×), Governor of Michigan (13.3×), Grinch (6.98×), and Calvary Chapel (14.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arc welding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.