Mac Tools Audience in United States

Mac Tools logo

Mac Tools has an estimated audience of 836,922 people in United States. 12.8% are female, 87.2% are male, average age 43.9. Top regions: California, Texas, Ohio. Top brand affinities: CarGurus, Google Maps, Capital One, Autism Awareness, Diabetes mellitus awareness.

The average Mac Tools fan in United States is 43.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Ohio. Top brand affinities include CarGurus, Google Maps, Capital One, with strongest over-indexing on CarGurus (19.23× the country average). Demographically, the Mac Tools audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Tools

Demographics of Mac Tools fans

Demographic split for Mac Tools audience in United States
MetricValue
Female12.8%
Male87.2%
Average age43.9
Estimated audience size836,922

Audience persona

The typical Mac Tools fan in United States is more male, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Mac Tools in United States
RegionReachAffinity
California68,5740.75×
Texas64,9250.9×
Ohio30,2871.17×
Florida29,3660.52×
Illinois28,3381.02×
New York27,9480.6×
Pennsylvania25,1490.89×
North Carolina24,7820.98×
Michigan19,7100.9×
Indiana17,5731.15×
Georgia16,2070.63×
Wisconsin15,5771.24×
Tennessee15,1380.9×
Minnesota14,6371.22×
Arizona13,9660.82×
Washington13,9100.83×
Virginia13,8470.68×
Iowa13,0641.89×
Kentucky12,4761.19×
Missouri11,7990.87×
South Carolina11,1820.89×
Oklahoma10,3201.11×
Colorado9,7100.74×
Alabama9,3860.8×
Oregon9,1130.95×
Arkansas8,7901.27×
New Jersey8,1160.38×
Kansas8,0521.22×
Massachusetts7,7260.47×
Utah7,4581×
Maryland7,2410.5×
Louisiana7,0560.65×
Nebraska6,1041.45×
Nevada5,7990.72×
North Dakota5,7693.36×
Connecticut5,3710.64×
Mississippi5,2730.76×
Idaho4,8891.16×
West Virginia4,3851.13×
New Mexico4,1560.99×
Montana3,9801.71×
South Dakota3,6931.91×
Hawaii3,2070.89×
New Hampshire3,1950.97×
Maine2,6800.89×
Alaska2,0981.17×
Delaware1,8450.8×
Wyoming1,7351.4×
Vermont1,6211.1×
Rhode Island1,4460.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mac Tools audience
BrandAffinityCategory
CarGurus19.23×Cars & Mobility
Google Maps8.48×Internet & Social Media
Capital One8.61×Business & Career
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Indeed.com6.48×Business & Career
AutoZone6.31×Cars & Mobility
Microblogging12.67×Technology & Electronics
Circle K9.8×Shopping
Singer-songwriter5.51×Music & Radio
Lewis Hamilton16.68×Sports
Aaron Rodgers8.46×Sports
AccuWeather8.19×Home & Garden
Harbor Freight Tools11.4×Home & Garden
Advance Auto Parts7.53×Cars & Mobility
Automobile repair shop10.73×Cars & Mobility
Enterprise Rent-A-Car7.05×Cars & Mobility
OtterBox22.36×Technology & Electronics
Bruce Willis8.19×Movies & TV
Income tax13.19×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mac Tools audience
TraitClusterScore
PatriotismCONSERVATISM2.77
Need for SecurityCONSERVATISM2.47
DIY MentalityTHRILL2.11
Quality AwarenessPREMIUM1.79
Luxury OrientationPREMIUM1.74
IndulgenceJOY1.52

Worldwide distribution

Worldwide audience distribution share by country for Mac Tools
CountryShare
United States70.9%
Canada8.2%
United Kingdom7.5%

See Mac Tools audiences in other countries

More Tools audiences in United States

Frequently asked questions

How many fans does Mac Tools have in United States?

Mac Tools has an estimated audience of 836,922 people in United States, concentrated in California and Texas.

What is the gender split and age of Mac Tools fans?

12.8% of Mac Tools fans are female, 87.2% are male, with an average age of 43.9 years.

Which brands do Mac Tools fans like most?

Mac Tools fans show strongest brand affinity for CarGurus (19.23×), Google Maps (8.48×), and Capital One (8.61×) over the country average.

Where do Mac Tools fans live in United States?

Mac Tools fans in United States are most concentrated in California (reach 68,574), Texas (reach 64,925), and Ohio (reach 30,287). These three regions account for the largest share of the active audience.

What other brands do Mac Tools fans also like?

Beyond Mac Tools itself, the audience over-indexes on Google Maps (8.48×), Capital One (8.61×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mac Tools. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.