Mac Tools Audience in United States
Mac Tools has an estimated audience of 836,922 people in United States. 12.8% are female, 87.2% are male, average age 43.9. Top regions: California, Texas, Ohio. Top brand affinities: Arrietty, WESH, ABC 7 Chicago, Vocal harmony, Minnesota.
The average Mac Tools fan in United States is 43.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Ohio. Top brand affinities include Arrietty, WESH, ABC 7 Chicago, with strongest over-indexing on Arrietty (24.93× the country average). Demographically, the Mac Tools audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Tools
Demographics of Mac Tools fans
| Metric | Value |
|---|---|
| Female | 12.8% |
| Male | 87.2% |
| Average age | 43.9 |
| Estimated audience size | 836,922 |
Audience persona
The typical Mac Tools fan in United States is more male, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Arrietty.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 68,574 | 0.75× |
| Texas | 64,925 | 0.9× |
| Ohio | 30,287 | 1.17× |
| Florida | 29,366 | 0.52× |
| Illinois | 28,338 | 1.02× |
| New York | 27,948 | 0.6× |
| Pennsylvania | 25,149 | 0.89× |
| North Carolina | 24,782 | 0.98× |
| Michigan | 19,710 | 0.9× |
| Indiana | 17,573 | 1.15× |
| Georgia | 16,207 | 0.63× |
| Wisconsin | 15,577 | 1.24× |
| Tennessee | 15,138 | 0.9× |
| Minnesota | 14,637 | 1.22× |
| Arizona | 13,966 | 0.82× |
| Washington | 13,910 | 0.83× |
| Virginia | 13,847 | 0.68× |
| Iowa | 13,064 | 1.89× |
| Kentucky | 12,476 | 1.19× |
| Missouri | 11,799 | 0.87× |
| South Carolina | 11,182 | 0.89× |
| Oklahoma | 10,320 | 1.11× |
| Colorado | 9,710 | 0.74× |
| Alabama | 9,386 | 0.8× |
| Oregon | 9,113 | 0.95× |
| Arkansas | 8,790 | 1.27× |
| New Jersey | 8,116 | 0.38× |
| Kansas | 8,052 | 1.22× |
| Massachusetts | 7,726 | 0.47× |
| Utah | 7,458 | 1× |
| Maryland | 7,241 | 0.5× |
| Louisiana | 7,056 | 0.65× |
| Nebraska | 6,104 | 1.45× |
| Nevada | 5,799 | 0.72× |
| North Dakota | 5,769 | 3.36× |
| Connecticut | 5,371 | 0.64× |
| Mississippi | 5,273 | 0.76× |
| Idaho | 4,889 | 1.16× |
| West Virginia | 4,385 | 1.13× |
| New Mexico | 4,156 | 0.99× |
| Montana | 3,980 | 1.71× |
| South Dakota | 3,693 | 1.91× |
| Hawaii | 3,207 | 0.89× |
| New Hampshire | 3,195 | 0.97× |
| Maine | 2,680 | 0.89× |
| Alaska | 2,098 | 1.17× |
| Delaware | 1,845 | 0.8× |
| Wyoming | 1,735 | 1.4× |
| Vermont | 1,621 | 1.1× |
| Rhode Island | 1,446 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Arrietty | 24.93× | Movies & TV |
| WESH | 7.92× | Movies & TV |
| ABC 7 Chicago | 6.2× | Movies & TV |
| Vocal harmony | 6.43× | Music & Radio |
| Minnesota | 2.45× | Travel & Leisure |
| Elsword | 21.29× | Games |
| Hipster | 11.78× | Politics & Society |
| Governor of Michigan | 9.07× | Politics & Society |
| Keith Stanfield | 7.69× | Movies & TV |
| Calvary Chapel | 11.1× | Politics & Society |
| Israel | 2.39× | Travel & Leisure |
| Hibachi | 8.78× | Food & Beverages |
| Iyanla Vanzant | 15.9× | Business & Career |
| N1 road (South Africa) | 4.17× | Travel & Leisure |
| Grinch | 3.97× | Movies & TV |
| Life of Pi | 9.07× | Movies & TV |
| Wok | 5.81× | Food & Beverages |
| Wikia | 2.89× | Internet & Social Media |
| Google Home | 5.39× | Technology & Electronics |
| Equinix | 11.34× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.77 |
| Need for Security | CONSERVATISM | 2.47 |
| DIY Mentality | THRILL | 2.11 |
| Quality Awareness | PREMIUM | 1.79 |
| Luxury Orientation | PREMIUM | 1.74 |
| Indulgence | JOY | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.9% |
| Canada | 8.2% |
| United Kingdom | 7.5% |
See Mac Tools audiences in other countries
More Tools audiences in United States
- Harbor Freight Tools (11,367,937)
- Stanley (10,249,536)
- DeWalt (9,764,425)
- Makita (4,360,297)
- Stihl (3,258,578)
Frequently asked questions
How many fans does Mac Tools have in United States?
Mac Tools has an estimated audience of 836,922 people in United States, concentrated in California and Texas.
What is the gender split and age of Mac Tools fans?
12.8% of Mac Tools fans are female, 87.2% are male, with an average age of 43.9 years.
Which brands do Mac Tools fans like most?
Mac Tools fans show strongest brand affinity for Arrietty (24.93×), WESH (7.92×), and ABC 7 Chicago (6.2×) over the country average.
Where do Mac Tools fans live in United States?
Mac Tools fans in United States are most concentrated in California (reach 68,574), Texas (reach 64,925), and Ohio (reach 30,287). These three regions account for the largest share of the active audience.
What other brands do Mac Tools fans also like?
Beyond Mac Tools itself, the audience over-indexes on WESH (7.92×), ABC 7 Chicago (6.2×), Vocal harmony (6.43×), and Minnesota (2.45×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mac Tools. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.