A data profile of the people who buy, follow and care about Yale School of Medicine in United States — modelled from more than twelve digital signal sources. Yale School of Medicine has an estimated audience of 309,293 people in United States.
Yale School of Medicine has an estimated audience of 309,293 people in United States. 72.8% are female, 27.2% are male, average age 37.8. Top brand affinities: UpToDate, Matco Tools, Simply Hired, Indeed.com, PubMed.
Top brand affinities include UpToDate, Matco Tools, Simply Hired, with strongest over-indexing on UpToDate (37.95× the country average).
Demographically, the Yale School of Medicine audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Family Orientation, Patriotism.
The typical Yale School of Medicine fan in United States is more female, around 37.8 years old, with strong Family Orientation tendencies and a notable affinity for UpToDate.
The key figures that characterise the Yale School of Medicine profile in United States.
72.8% are female, 27.2% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 72.8% |
| Male | 27.2% |
| Average age | 37.8 |
| Estimated audience size | 309,293 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 17% |
The strongest cross-interests of the Yale School of Medicine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Simply Hired | Business & Career | 55.17× | ||
| 02 | Matco Tools | Home & Garden | 55.08× | ||
| 03 | Doximity | Health | 38.49× | ||
| 04 | UpToDate | Health | 37.95× | ||
| 05 | Voltaire | Literature | 21.52× | ||
| 06 | PubMed | Internet & Social Media | 20.68× | ||
| 07 | Colgate University | Business & Career | 16.70× | ||
| 08 | Yale University | Business & Career | 16.63× | ||
| 09 | Johns Hopkins University | Business & Career | 14.64× | ||
| 10 | Medical school | Health | 7.92× | ||
| 11 | Indeed.com | Business & Career | 4.92× | ||
| 12 | Academic degree | Business & Career | 3.57× | ||
| 13 | Planet Fitness | Sports | 2.63× | ||
| 14 | Nonprofit organization | Politics & Society | 2.41× | ||
| 15 | Health care | Business & Career | 2.39× | ||
| 16 | CNN | Movies & TV | 2.33× | ||
| 17 | Medicine | Business & Career | 2.13× | ||
| 18 | Recipes | Food & Beverages | 1.90× | ||
| 19 | Home improvement | Home & Garden | 1.86× | ||
| 20 | Cooking | Food & Beverages | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.52× | |
| Patriotism | CONSERVATISM | 2.00× | |
| Spirituality | BALANCE | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.82× | |
| Risk Appetite | THRILL | 0.86× | |
| Pet Ownership | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Yale School of Medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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