A&W Root Beer Audience in United States
A&W Root Beer has an estimated audience of 224,068 people in United States. 49.6% are female, 50.4% are male, average age 32.3. Top brand affinities: Saving, Takers, Keenan Allen, Sierra Hull, Roger Daltrey.
Top brand affinities include Saving, Takers, Keenan Allen, with strongest over-indexing on Saving (11.77× the country average). Demographically, the A&W Root Beer audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation.
Category: Food & Beverages · Type: Brand
Demographics of A&W Root Beer fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 32.3 |
| Estimated audience size | 224,068 |
Audience persona
The typical A&W Root Beer fan in United States is balanced, around 32.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Saving.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saving | 11.77× | Business & Career |
| Takers | 20× | Movies & TV |
| Keenan Allen | 10.69× | Sports |
| Sierra Hull | 17.49× | Music & Radio |
| Roger Daltrey | 9.65× | Movies & TV |
| Empresarios | 13× | Politics & Society |
| Elsword | 15.02× | Games |
| Alaska | 1.51× | Travel & Leisure |
| Jorja Fox | 13.15× | Movies & TV |
| JDSU | 2.3× | Business & Career |
| Israel | 1.58× | Travel & Leisure |
| Johnson C. Smith University | 20× | Business & Career |
| Rift | 24.32× | Games |
| Jack White | 3.36× | Movies & TV |
| Manual labour | 4.28× | Business & Career |
| Sinaloa | 2.4× | Travel & Leisure |
| Justice | 1.76× | Politics & Society |
| Bang Rak District | 37.46× | Travel & Leisure |
| Home staging | 3.1× | Home & Garden |
| Bell Helmets | 10.81× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.59 |
| Convenience Orientation | PREMIUM | 1.37 |
| Family Orientation | CONSERVATISM | 1.28 |
| Price Sensitivity | PREMIUM | 1.2 |
| Career Orientation | POWER | 1.17 |
| Social Media Usage | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 57.2% |
| Canada | 13.4% |
| Japan | 7.9% |
See A&W Root Beer audiences in other countries
More Food & Beverages audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for A&W Root Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.