Rascasse Audience Intelligence

A&W Root Beer Target Market in United States

A data profile of the people who buy, follow and care about A&W Root Beer in United States — modelled from more than twelve digital signal sources. A&W Root Beer has an estimated audience of 364,223 people in United States.

#4503among Brand in United States#2279in Food & Beverages

The average A&W Root Beer fan in United States is 32.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pizza Inn, Jewel-Osco, Boston Pizza, with strongest over-indexing on Pizza Inn (104.66× the country average).

Demographically, the A&W Root Beer audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical A&W Root Beer fan in United States is balanced, around 32.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Pizza Inn.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the A&W Root Beer profile in United States.

Audience size
364K
in United States
Gender
49.6%♀
50.4% male
Age
32.3
average years
Country rank
#43682
Brand in United States
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of A&W Root Beer

49.6% are female, 50.4% are male, average age 32.3.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for A&W Root Beer audience in United States
MetricValue
Female49.6%
Male50.4%
Average age32.3
Estimated audience size364,223
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the A&W Root Beer audience in United States
Age bracketShare%
16-1940%
20-2922%
30-3915%
40-4912%
50+11%
Fig. 04

Worldwide distribution

61.6%

of the worldwide A&W Root Beer audience comes from United States.

Worldwide audience distribution share by country for A&W Root Beer
CountryShare
United States61.6%
Canada11.9%
Japan5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the A&W Root Beer audience in United States is strongest.

Fig. 05

Top regions by affinity

A&W Root Beer customers by region in United States
#RegionReachAffinity×
01Wisconsin~7K1.37×
02Ohio~10K1.19×
03Oklahoma~5K1.19×
04Minnesota~6K1.18×
05Kansas~3K1.18×
06Utah~4K1.17×
07Iowa~3K1.17×
08Indiana~7K1.14×
09Nebraska~2K1.11×
10South Dakota<1K1.11×
11North Dakota<1K1.11×
12Missouri~6K1.10×
13Idaho~2K1.10×
14West Virginia~2K1.10×
15Michigan~9K1.05×
16Kentucky~5K1.05×
17Oregon~4K1.05×
18Maine~1K1.05×
19Vermont<1K1.05×
20Louisiana~5K1.04×
21Arkansas~3K1.04×
22Illinois~10K1.02×
23Rhode Island~1K1.02×
24Texas~30K1.01×
25New Hampshire~1K1.01×
26Montana<1K1.01×
27Mississippi~3K0.99×
28Washington~7K0.98×
29Alaska<1K0.98×
30Arizona~7K0.96×
31Nevada~3K0.96×
32Tennessee~7K0.95×
33North Carolina~10K0.94×
34Alabama~5K0.94×
35California~40K0.93×
36Pennsylvania~10K0.93×
37New Mexico~2K0.92×
38Delaware<1K0.92×
39Colorado~5K0.90×
40South Carolina~5K0.90×
41Massachusetts~6K0.89×
42Hawaii~1K0.88×
43Virginia~7K0.87×
44Connecticut~3K0.87×
45Maryland~5K0.85×
46Georgia~9K0.82×
47Washington, District of Columbia<1K0.80×
48Florida~20K0.78×
49New York~10K0.73×
50New Jersey~6K0.72×
Fig. 06

Affinity by region

Affinity by region — A&W Root Beer, United States
0.72×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the A&W Root Beer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for A&W Root Beer audience
#·InterestCategoryAffinity×
01Sun DropFood & Beverages112.54×
02Pizza InnFood & Beverages104.66×
03Boston PizzaFood & Beverages85.88×
04PixlrGames76.35×
05Root beerFood & Beverages54.37×
06Kool-AidFood & Beverages43.84×
07Mountain Mike's PizzaFood & Beverages32.07×
08Hungry Howie's PizzaFood & Beverages30.57×
09Jewel-OscoShopping30.23×
10Godfather's PizzaFood & Beverages29.28×
11Randy OrtonSports20.42×
12Mary Elizabeth WinsteadMovies & TV20.00×
13Ric FlairSports18.69×
14WEBstaurantStoreBusiness & Career18.57×
15Roman ReignsSports17.57×
16MonstersMovies & TV13.51×
17WrestleManiaSports12.72×
18WWE SmackDownSports12.46×
19Dutch Bros. CoffeeFood & Beverages10.87×
20Casey's General StoresFood & Beverages9.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the A&W Root Beer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by A&W Root Beer audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.55×
Family OrientationCONSERVATISM1.85×
Price SensitivityPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by A&W Root Beer audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.59×
Luxury OrientationPREMIUM0.68×
Early Adopter MentalityPOWER0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is A&W Root Beer's target market in United States?

A&W Root Beer's target market in United States covers an estimated 364,223 people, concentrated in California and Texas.

02

What is the gender split and age of A&W Root Beer customers?

49.6% of the A&W Root Beer audience are female, 50.4% are male, with an average age of 32.3 years.

03

Which brands do A&W Root Beer fans like most?

A&W Root Beer fans show strongest brand affinity for Pizza Inn (104.66×), Jewel-Osco (30.23×), and Boston Pizza (85.88×) over the country average.

04

Where do A&W Root Beer fans live in United States?

A&W Root Beer fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do A&W Root Beer fans also like?

Beyond A&W Root Beer itself, the audience over-indexes on Jewel-Osco (30.23×), Boston Pizza (85.88×), Root beer (54.37×), and Mountain Mike's Pizza (32.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See A&W Root Beer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for A&W Root Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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