Rascasse Audience Intelligence

Illinois Fighting Illini football Audience in United States

A data profile of the people who buy, follow and care about Illinois Fighting Illini football in United States — modelled from more than twelve digital signal sources. Illinois Fighting Illini football has an estimated audience of 3,003,981 people in United States.

#152among American football in United States#191among Team in United States#913in Sports

The average Illinois Fighting Illini football fan in United States is 38.6 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, Florida, Indiana.

Top brand affinities include Nebraska Cornhuskers football, Florida State Seminoles football, Chicago Cubs, with strongest over-indexing on Nebraska Cornhuskers football (23.68× the country average).

Demographically, the Illinois Fighting Illini football audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Illinois Fighting Illini football fan in United States is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Nebraska Cornhuskers football.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Illinois Fighting Illini football profile in United States.

Audience size
3M
in United States
Gender
38.2%♀
61.8% male
Age
38.6
average years
Country rank
#10294
Team in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Illinois Fighting Illini football fans

38.2% are female, 61.8% are male, average age 38.6.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for Illinois Fighting Illini football audience in United States
MetricValue
Female38.2%
Male61.8%
Average age38.6
Estimated audience size3,003,981
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Illinois Fighting Illini football audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3916%
40-4920%
50+21%
Fig. 04

Worldwide distribution

95.9%

of the worldwide Illinois Fighting Illini football audience comes from United States.

Worldwide audience distribution share by country for Illinois Fighting Illini football
CountryShare
United States95.9%
China0.8%
United Kingdom0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Illinois Fighting Illini football audience in United States is strongest.

Fig. 05

Top regions by affinity

Illinois Fighting Illini football fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~1.5M13.08×
02Iowa~70K2.94×
03Nebraska~40K2.88×
04Indiana~100K2.07×
05Missouri~90K1.84×
06Wisconsin~70K1.63×
07Tennessee~70K1.22×
08Ohio~100K1.15×
09Michigan~90K1.15×
10Mississippi~30K1.14×
11Alabama~40K1.00×
12South Carolina~40K0.95×
13Arkansas~20K0.95×
14Kentucky~30K0.85×
15Kansas~20K0.82×
16Colorado~40K0.79×
17Arizona~50K0.76×
18Florida~200K0.74×
19South Dakota~5K0.73×
20Minnesota~30K0.70×
21Nevada~20K0.69×
22Georgia~60K0.65×
23West Virginia~9K0.65×
24Louisiana~30K0.64×
25North Carolina~60K0.61×
26Oregon~20K0.61×
27Pennsylvania~60K0.57×
28Washington, District of Columbia~5K0.57×
29Montana~5K0.57×
30Delaware~5K0.56×
31Oklahoma~20K0.55×
32Hawaii~7K0.55×
33Wyoming~2K0.55×
34Virginia~40K0.50×
35Idaho~7K0.47×
36North Dakota~3K0.46×
37New Mexico~7K0.44×
38Texas~100K0.43×
39Maryland~20K0.42×
40Washington~20K0.39×
41New Jersey~30K0.38×
42Alaska~2K0.38×
43Utah~10K0.36×
44Massachusetts~20K0.35×
45Connecticut~10K0.35×
46Rhode Island~3K0.34×
47New Hampshire~4K0.33×
48Maine~4K0.33×
49California~100K0.30×
50New York~50K0.29×
Fig. 06

Affinity by region

Affinity by region — Illinois Fighting Illini football, United States
0.29×1.00×13.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Illinois Fighting Illini football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Illinois Fighting Illini football audience
#·InterestCategoryAffinity×
01German hip hopMusic & Radio75.81×
02Washington Huskies footballSports26.35×
03Nebraska Cornhuskers footballSports23.68×
04Iowa Hawkeyes footballSports22.30×
05Tobias HarrisSports20.00×
06Erin AndrewsSports20.00×
07Arkansas Razorbacks footballSports19.52×
08Wisconsin Badgers footballSports18.83×
09st louis bluesSports18.39×
10Freddie FreemanSports18.20×
11Florida State Seminoles footballSports15.82×
12Oregon Ducks footballSports14.96×
13Tennessee Volunteers footballSports12.66×
14Auburn Tigers footballSports10.71×
15Chicago CubsSports8.93×
16Clemson Tigers footballSports8.85×
17St. Louis CardinalsSports6.84×
18Aaron RodgersSports6.51×
19Chicago BearsSports5.69×
20Capital OneBusiness & Career4.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Illinois Fighting Illini football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Illinois Fighting Illini football audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.72×
TraditionCONSERVATISM1.46×
Career OrientationPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Illinois Fighting Illini football audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.59×
SustainabilityBALANCE0.60×
ExtroversionTHRILL0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Illinois Fighting Illini football have in United States?

Illinois Fighting Illini football has an estimated audience of 3,003,981 people in United States, concentrated in Illinois and Florida.

02

What is the gender split and age of Illinois Fighting Illini football fans?

38.2% of Illinois Fighting Illini football fans are female, 61.8% are male, with an average age of 38.6 years.

03

Which brands do Illinois Fighting Illini football fans like most?

Illinois Fighting Illini football fans show strongest brand affinity for Nebraska Cornhuskers football (23.68×), Florida State Seminoles football (15.82×), and Chicago Cubs (8.93×) over the country average.

04

Where do Illinois Fighting Illini football fans live in United States?

Illinois Fighting Illini football fans in United States are most concentrated in Illinois (reach ~1.5M), Florida (reach ~200K), and Indiana (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Illinois Fighting Illini football fans also like?

Beyond Illinois Fighting Illini football itself, the audience over-indexes on Florida State Seminoles football (15.82×), Chicago Cubs (8.93×), Tennessee Volunteers football (12.66×), and Washington Huskies football (26.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Illinois Fighting Illini football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Illinois Fighting Illini football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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