Illinois Fighting Illini football Audience in United States

Illinois Fighting Illini football logo

Illinois Fighting Illini football has an estimated audience of 3,014,765 people in United States. 38.2% are female, 61.8% are male, average age 38.6. Top regions: Illinois, Florida, Texas. Top brand affinities: Guitarist (magazine), Urban horticulture, Keiki, Tuscany, Julio Cesar Chavez Jr..

The average Illinois Fighting Illini football fan in United States is 38.6 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, Florida, Texas. Top brand affinities include Guitarist (magazine), Urban horticulture, Keiki, with strongest over-indexing on Guitarist (magazine) (28.59× the country average). Demographically, the Illinois Fighting Illini football audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Tradition, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Illinois Fighting Illini football fans

Demographic split for Illinois Fighting Illini football audience in United States
MetricValue
Female38.2%
Male61.8%
Average age38.6
Estimated audience size3,014,765

Audience persona

The typical Illinois Fighting Illini football fan in United States is more male, around 38.6 years old, with strong Tradition tendencies and a notable affinity for Guitarist (magazine).

Top regions in United States

Top regions ranked by reach for Illinois Fighting Illini football in United States
RegionReachAffinity
Illinois1,300,72012.95×
Florida151,3350.74×
Texas114,8340.44×
Ohio101,6131.09×
Indiana100,6551.83×
California99,6240.3×
Michigan98,6141.25×
Missouri86,0811.77×
Iowa72,1122.9×
Wisconsin70,2081.55×
Pennsylvania67,2860.66×
Tennessee62,1121.03×
Georgia61,3920.66×
North Carolina54,2640.6×
Nebraska51,2853.39×
South Carolina48,0741.06×
New York47,9630.28×
Arizona46,4300.75×
Colorado40,4160.85×
Alabama38,7220.92×
Virginia38,2590.52×
Kentucky31,7480.84×
New Jersey31,4480.41×
Minnesota31,0080.72×
Mississippi27,8861.12×
Louisiana26,3650.68×
Oregon25,1270.73×
Arkansas23,5820.95×
Maryland22,1410.43×
Washington21,8730.36×
Kansas20,8510.88×
Massachusetts19,9410.34×
Nevada18,8460.65×
Oklahoma16,1640.48×
Connecticut9,5780.32×
Utah8,5670.32×
West Virginia7,0130.5×
Hawaii6,7960.52×
Idaho6,5200.43×
New Mexico5,8720.39×
South Dakota5,0860.73×
Washington, District of Columbia4,8670.54×
Delaware4,4160.53×
Montana4,1380.49×
New Hampshire3,1590.27×
Maine2,8170.26×
Rhode Island2,5860.27×
North Dakota2,1400.35×
Wyoming2,0950.47×
Alaska1,4320.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Illinois Fighting Illini football audience
BrandAffinityCategory
Guitarist (magazine)28.59×Music & Radio
Urban horticulture8.82×Home & Garden
Keiki18.09×Home & Garden
Tuscany7×Travel & Leisure
Julio Cesar Chavez Jr.6.56×Sports
Goop4.31×Internet & Social Media
Nebraska Cornhuskers football2.86×Sports
Jesse Plemons2.67×Movies & TV
Israel1.53×Travel & Leisure
Nebraska1.95×Travel & Leisure
Governor of Michigan5.19×Politics & Society
TV Fanatic6.41×Movies & TV
Wok3.87×Food & Beverages
Mathcore4.72×Music & Radio
Graham Greene3.52×Literature
Grammarly2.65×Business & Career
Google Home3.64×Technology & Electronics
JDSU1.7×Business & Career
Charlamagne Tha God5.26×Movies & TV
Historic site2.34×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Illinois Fighting Illini football audience
TraitClusterScore
TraditionCONSERVATISM1.28
Risk AppetiteTHRILL1.11
Price SensitivityPREMIUM1.04
Career OrientationPOWER1.03
PatriotismCONSERVATISM1.02
Sports ActivityPOWER1.01

Worldwide distribution

Worldwide audience distribution share by country for Illinois Fighting Illini football
CountryShare
United States95.9%
China0.8%
United Kingdom0.5%

See Illinois Fighting Illini football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Illinois Fighting Illini football have in United States?

Illinois Fighting Illini football has an estimated audience of 3,014,765 people in United States, concentrated in Illinois and Florida.

What is the gender split and age of Illinois Fighting Illini football fans?

38.2% of Illinois Fighting Illini football fans are female, 61.8% are male, with an average age of 38.6 years.

Which brands do Illinois Fighting Illini football fans like most?

Illinois Fighting Illini football fans show strongest brand affinity for Guitarist (magazine) (28.59×), Urban horticulture (8.82×), and Keiki (18.09×) over the country average.

Where do Illinois Fighting Illini football fans live in United States?

Illinois Fighting Illini football fans in United States are most concentrated in Illinois (reach 1,300,720), Florida (reach 151,335), and Texas (reach 114,834). These three regions account for the largest share of the active audience.

What other brands do Illinois Fighting Illini football fans also like?

Beyond Illinois Fighting Illini football itself, the audience over-indexes on Urban horticulture (8.82×), Keiki (18.09×), Tuscany (7×), and Julio Cesar Chavez Jr. (6.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Illinois Fighting Illini football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.