Illinois Fighting Illini football Audience in United States

Illinois Fighting Illini football has an estimated audience of 3,014,765 people in United States. 38.2% are female, 61.8% are male, average age 38.6. Top regions: Illinois, Florida, Texas. Top brand affinities: Capital One, Aaron Rodgers, StubHub, Autism Awareness, Nebraska Cornhuskers football.

The average Illinois Fighting Illini football fan in United States is 38.6 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, Florida, Texas. Top brand affinities include Capital One, Aaron Rodgers, StubHub, with strongest over-indexing on Capital One (22.25× the country average). Demographically, the Illinois Fighting Illini football audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Tradition, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Illinois Fighting Illini football fans

Demographic split for Illinois Fighting Illini football audience in United States
MetricValue
Female38.2%
Male61.8%
Average age38.6
Estimated audience size3,014,765

Audience persona

The typical Illinois Fighting Illini football fan in United States is more male, around 38.6 years old, with strong Tradition tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Illinois Fighting Illini football in United States
RegionReachAffinity
Illinois1,300,72012.95×
Florida151,3350.74×
Texas114,8340.44×
Ohio101,6131.09×
Indiana100,6551.83×
California99,6240.3×
Michigan98,6141.25×
Missouri86,0811.77×
Iowa72,1122.9×
Wisconsin70,2081.55×
Pennsylvania67,2860.66×
Tennessee62,1121.03×
Georgia61,3920.66×
North Carolina54,2640.6×
Nebraska51,2853.39×
South Carolina48,0741.06×
New York47,9630.28×
Arizona46,4300.75×
Colorado40,4160.85×
Alabama38,7220.92×
Virginia38,2590.52×
Kentucky31,7480.84×
New Jersey31,4480.41×
Minnesota31,0080.72×
Mississippi27,8861.12×
Louisiana26,3650.68×
Oregon25,1270.73×
Arkansas23,5820.95×
Maryland22,1410.43×
Washington21,8730.36×
Kansas20,8510.88×
Massachusetts19,9410.34×
Nevada18,8460.65×
Oklahoma16,1640.48×
Connecticut9,5780.32×
Utah8,5670.32×
West Virginia7,0130.5×
Hawaii6,7960.52×
Idaho6,5200.43×
New Mexico5,8720.39×
South Dakota5,0860.73×
Washington, District of Columbia4,8670.54×
Delaware4,4160.53×
Montana4,1380.49×
New Hampshire3,1590.27×
Maine2,8170.26×
Rhode Island2,5860.27×
North Dakota2,1400.35×
Wyoming2,0950.47×
Alaska1,4320.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Illinois Fighting Illini football audience
BrandAffinityCategory
Capital One22.25×Business & Career
Aaron Rodgers28.78×Sports
StubHub19.07×Travel & Leisure
Autism Awareness19.03×Health
Nebraska Cornhuskers football24.19×Sports
Diabetes mellitus awareness12.48×Health
Shailene Woodley28.59×Movies & TV
Tennessee Volunteers football16.35×Sports
Microblogging12.67×Technology & Electronics
Chicago Cubs9.7×Sports
Singer-songwriter5.51×Music & Radio
Google Maps5.36×Internet & Social Media
Wisconsin Badgers football24.38×Sports
Luka Dončić14.45×Sports
Florida State Seminoles football13.16×Sports
Freddie Freeman20.98×Sports
Oregon Ducks football17.24×Sports
Chicago Bears6.56×Sports
Income tax13.19×Business & Career
DraftKings16.53×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Illinois Fighting Illini football audience
TraitClusterScore
TraditionCONSERVATISM1.28
Risk AppetiteTHRILL1.11
Price SensitivityPREMIUM1.04
Career OrientationPOWER1.03
PatriotismCONSERVATISM1.02
Sports ActivityPOWER1.01

Worldwide distribution

Worldwide audience distribution share by country for Illinois Fighting Illini football
CountryShare
United States95.9%
China0.8%
United Kingdom0.5%

See Illinois Fighting Illini football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Illinois Fighting Illini football have in United States?

Illinois Fighting Illini football has an estimated audience of 3,014,765 people in United States, concentrated in Illinois and Florida.

What is the gender split and age of Illinois Fighting Illini football fans?

38.2% of Illinois Fighting Illini football fans are female, 61.8% are male, with an average age of 38.6 years.

Which brands do Illinois Fighting Illini football fans like most?

Illinois Fighting Illini football fans show strongest brand affinity for Capital One (22.25×), Aaron Rodgers (28.78×), and StubHub (19.07×) over the country average.

Where do Illinois Fighting Illini football fans live in United States?

Illinois Fighting Illini football fans in United States are most concentrated in Illinois (reach 1,300,720), Florida (reach 151,335), and Texas (reach 114,834). These three regions account for the largest share of the active audience.

What other brands do Illinois Fighting Illini football fans also like?

Beyond Illinois Fighting Illini football itself, the audience over-indexes on Aaron Rodgers (28.78×), StubHub (19.07×), Autism Awareness (19.03×), and Nebraska Cornhuskers football (24.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Illinois Fighting Illini football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.