U.S. Bank Stadium Audience in United States

U.S. Bank Stadium logo

U.S. Bank Stadium has an estimated audience of 261,730 people in United States. 48.9% are female, 51.1% are male, average age 37.8. Top regions: Minnesota, California, Wisconsin. Top brand affinities: Xcel Energy, Minnesota Vikings, DeMar DeRozan, Minnesota Wild, Kwik Trip.

The average U.S. Bank Stadium fan in United States is 37.8 years old, balanced, and lives primarily in Minnesota. The audience is concentrated in Minnesota, California, Wisconsin. Top brand affinities include Xcel Energy, Minnesota Vikings, DeMar DeRozan, with strongest over-indexing on Xcel Energy (39.63× the country average). Demographically, the U.S. Bank Stadium audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Community Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of U.S. Bank Stadium fans

Demographic split for U.S. Bank Stadium audience in United States
MetricValue
Female48.9%
Male51.1%
Average age37.8
Estimated audience size261,730

Audience persona

The typical U.S. Bank Stadium fan in United States is balanced, around 37.8 years old, with strong Community Orientation tendencies and a notable affinity for Xcel Energy.

Top regions in United States

Top regions ranked by reach for U.S. Bank Stadium in United States
RegionReachAffinity
Minnesota67,28017.94×
California9,9260.34×
Wisconsin9,8102.49×
Texas8,4000.37×
Illinois7,1490.82×
Iowa6,5453.04×
Florida5,7770.33×
Michigan5,4700.8×
New York4,6700.32×
Ohio4,0080.5×
Pennsylvania3,5840.41×
North Dakota3,2085.97×
Arizona2,9200.55×
North Carolina2,9090.37×
Indiana2,8910.6×
South Dakota2,8414.7×
Georgia2,7990.35×
Virginia2,6580.42×
Missouri2,4750.59×
New Jersey2,3730.36×
Colorado2,2560.55×
Tennessee1,9960.38×
Maryland1,8750.42×
Nebraska1,8161.38×
Washington1,6060.31×
Massachusetts1,5230.3×
South Carolina1,3310.34×
Kentucky1,3040.4×
Kansas1,2530.61×
Oklahoma1,1020.38×
Nevada1,0730.42×
Louisiana1,0490.31×
Alabama1,0380.28×
Utah1,0130.43×
Connecticut9720.37×
Oregon9480.32×
Arkansas6930.32×
Montana6230.86×
Idaho5860.45×
New Mexico5360.41×
Mississippi5180.24×
West Virginia3590.29×
Washington, District of Columbia3390.43×
Hawaii3250.29×
New Hampshire3020.29×
Delaware2410.33×
Rhode Island2400.29×
Maine2370.25×
Alaska2190.39×
Wyoming1930.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for U.S. Bank Stadium audience
BrandAffinityCategory
Xcel Energy39.63×Home & Garden
Minnesota Vikings16.23×Sports
DeMar DeRozan46.03×Sports
Minnesota Wild17.11×Sports
Kwik Trip13.14×Shopping
Minnesota Timberwolves9.09×Sports
University of Minnesota26.3×Business & Career
MSN4.11×News
Stadium11.05×Sports
Dwight Howard19.06×Sports
Diaper bag5.97×Kids & Family
Edina Realty33.15×Home & Garden
Great Clips4.97×Beauty & Wellness
Planet Fitness3.18×Sports
Star Tribune13.85×News
Tim Duncan20×Sports
Zach LaVine20×Sports
Green Bay Packers3.78×Sports
Tobias Harris20×Sports
PSV Eindhoven20×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by U.S. Bank Stadium audience
TraitClusterScore
Community OrientationOPEN1.43
Career OrientationPOWER1.33
TravellingTHRILL1.24
Sports ActivityPOWER1.12
Family OrientationCONSERVATISM1.06
Social Media UsageJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for U.S. Bank Stadium
CountryShare
United States90.0%
Germany8.2%
United Kingdom1.0%

See U.S. Bank Stadium audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does U.S. Bank Stadium have in United States?

U.S. Bank Stadium has an estimated audience of 261,730 people in United States, concentrated in Minnesota and California.

What is the gender split and age of U.S. Bank Stadium fans?

48.9% of U.S. Bank Stadium fans are female, 51.1% are male, with an average age of 37.8 years.

Which brands do U.S. Bank Stadium fans like most?

U.S. Bank Stadium fans show strongest brand affinity for Xcel Energy (39.63×), Minnesota Vikings (16.23×), and DeMar DeRozan (46.03×) over the country average.

Where do U.S. Bank Stadium fans live in United States?

U.S. Bank Stadium fans in United States are most concentrated in Minnesota (reach 67,280), California (reach 9,926), and Wisconsin (reach 9,810). These three regions account for the largest share of the active audience.

What other brands do U.S. Bank Stadium fans also like?

Beyond U.S. Bank Stadium itself, the audience over-indexes on Minnesota Vikings (16.23×), DeMar DeRozan (46.03×), Minnesota Wild (17.11×), and Kwik Trip (13.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for U.S. Bank Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.