Rascasse Audience Intelligence

U.S. Bank Stadium Audience in United States

A data profile of the people who buy, follow and care about U.S. Bank Stadium in United States — modelled from more than twelve digital signal sources. U.S. Bank Stadium has an estimated audience of 280,772 people in United States.

#113among Stadium in United States#6022among POI in United States#5041in Sports

The average U.S. Bank Stadium fan in United States is 41.2 years old, more male, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Wisconsin, California.

Top brand affinities include Xcel Energy, DeMar DeRozan, Minnesota Vikings, with strongest over-indexing on Xcel Energy (43.19× the country average).

Demographically, the U.S. Bank Stadium audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical U.S. Bank Stadium fan in United States is more male, around 41.2 years old, with strong Family Orientation tendencies and a notable affinity for Xcel Energy.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the U.S. Bank Stadium profile in United States.

Audience size
281K
in United States
Gender
44.6%♀
55.4% male
Age
41.2
average years
Country rank
#49986
POI in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of U.S. Bank Stadium fans

44.6% are female, 55.4% are male, average age 41.2.

Fig. 02

Gender split

44.6%
Female
55.4%
Male
Demographic split for U.S. Bank Stadium audience in United States
MetricValue
Female44.6%
Male55.4%
Average age41.2
Estimated audience size280,772
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the U.S. Bank Stadium audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3920%
40-4922%
50+25%
Fig. 04

Worldwide distribution

89.5%

of the worldwide U.S. Bank Stadium audience comes from United States.

Worldwide audience distribution share by country for U.S. Bank Stadium
CountryShare
United States89.5%
Germany8.9%
United Kingdom1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the U.S. Bank Stadium audience in United States is strongest.

Fig. 05

Top regions by affinity

U.S. Bank Stadium fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~70K17.45×
02North Dakota~4K6.10×
03South Dakota~3K4.72×
04Iowa~7K2.97×
05Wisconsin~10K2.42×
06Nebraska~2K1.35×
07Montana<1K0.88×
08Illinois~8K0.82×
09Michigan~5K0.73×
10Vermont<1K0.71×
11Alaska<1K0.70×
12Kansas~1K0.65×
13Delaware<1K0.64×
14Rhode Island<1K0.60×
15Missouri~3K0.59×
16West Virginia<1K0.59×
17Maine<1K0.59×
18Washington, District of Columbia<1K0.59×
19New Hampshire<1K0.58×
20Colorado~3K0.57×
21Idaho<1K0.57×
22Indiana~3K0.56×
23New Mexico<1K0.56×
24Hawaii<1K0.55×
25Maryland~3K0.54×
26Kentucky~2K0.50×
27Mississippi~1K0.50×
28Ohio~4K0.49×
29Arkansas~1K0.49×
30Arizona~3K0.48×
31Nevada~1K0.48×
32Utah~1K0.48×
33Pennsylvania~4K0.47×
34Oklahoma~1K0.47×
35Connecticut~1K0.46×
36Virginia~3K0.44×
37Tennessee~2K0.43×
38South Carolina~2K0.42×
39Louisiana~2K0.42×
40Oregon~1K0.42×
41Alabama~2K0.41×
42North Carolina~3K0.40×
43New Jersey~3K0.39×
44Georgia~3K0.37×
45Washington~2K0.37×
46Massachusetts~2K0.37×
47Texas~8K0.35×
48California~10K0.32×
49Florida~6K0.32×
50New York~5K0.32×
Fig. 06

Affinity by region

Affinity by region — U.S. Bank Stadium, United States
0.32×1.00×17.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the U.S. Bank Stadium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for U.S. Bank Stadium audience
#·InterestCategoryAffinity×
01DeMar DeRozanSports69.65×
02Xcel EnergyHome & Garden43.19×
03Minnesota United FCSports26.14×
04Star TribuneNews23.39×
05Minnesota WildSports20.09×
06Tobias HarrisSports20.00×
07Tim DuncanSports20.00×
08Zach LaVineSports20.00×
09University of MinnesotaBusiness & Career19.96×
10Kevin LoveSports19.08×
11Erin AndrewsSports17.90×
12Dwight HowardSports17.51×
13Minnesota VikingsSports15.83×
14Minnesota TimberwolvesSports13.24×
15Kwik TripShopping11.99×
16StadiumSports11.35×
17Minnesota TwinsSports8.18×
18BankingBusiness & Career2.50×
19Planet FitnessSports2.50×
20Donald TrumpPolitics & Society1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the U.S. Bank Stadium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by U.S. Bank Stadium audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.85×
Community OrientationOPEN1.81×
Career OrientationPOWER1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by U.S. Bank Stadium audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.69×
Design AffinityPREMIUM0.70×
Luxury OrientationPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does U.S. Bank Stadium have in United States?

U.S. Bank Stadium has an estimated audience of 280,772 people in United States, concentrated in Minnesota and Wisconsin.

02

What is the gender split and age of U.S. Bank Stadium fans?

44.6% of U.S. Bank Stadium fans are female, 55.4% are male, with an average age of 41.2 years.

03

Which brands do U.S. Bank Stadium fans like most?

U.S. Bank Stadium fans show strongest brand affinity for Xcel Energy (43.19×), DeMar DeRozan (69.65×), and Minnesota Vikings (15.83×) over the country average.

04

Where do U.S. Bank Stadium fans live in United States?

U.S. Bank Stadium fans in United States are most concentrated in Minnesota (reach ~70K), Wisconsin (reach ~10K), and California (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do U.S. Bank Stadium fans also like?

Beyond U.S. Bank Stadium itself, the audience over-indexes on DeMar DeRozan (69.65×), Minnesota Vikings (15.83×), Minnesota Wild (20.09×), and Minnesota Timberwolves (13.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stadium audiences in United States

See U.S. Bank Stadium audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for U.S. Bank Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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