Rascasse Audience Intelligence

NCAA March Madness (CBS/Turner) Audience in United States

A data profile of the people who buy, follow and care about NCAA March Madness (CBS/Turner) in United States — modelled from more than twelve digital signal sources. NCAA March Madness (CBS/Turner) has an estimated audience of 5,560,657 people in United States.

#68among Basketball in United States#63among Event in United States#523in Sports

The average NCAA March Madness (CBS/Turner) fan in United States is 31.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include Hair Extensions, Rick and Morty, Anthony Joshua, with strongest over-indexing on Hair Extensions (11.27× the country average).

Demographically, the NCAA March Madness (CBS/Turner) audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NCAA March Madness (CBS/Turner) fan in United States is more male, around 31.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hair Extensions.

Category: Sports · Type: Event · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NCAA March Madness (CBS/Turner) profile in United States.

Audience size
5.6M
in United States
Gender
39.8%♀
60.2% male
Age
31.9
average years
Country rank
#6099
Event in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NCAA March Madness (CBS/Turner) fans

39.8% are female, 60.2% are male, average age 31.9.

Fig. 02

Gender split

39.8%
Female
60.2%
Male
Demographic split for NCAA March Madness (CBS/Turner) audience in United States
MetricValue
Female39.8%
Male60.2%
Average age31.9
Estimated audience size5,560,657
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the NCAA March Madness (CBS/Turner) audience in United States
Age bracketShare%
16-1942%
20-2921%
30-3915%
40-4912%
50+10%
Fig. 04

Worldwide distribution

87.1%

of the worldwide NCAA March Madness (CBS/Turner) audience comes from United States.

Worldwide audience distribution share by country for NCAA March Madness (CBS/Turner)
CountryShare
United States87.1%
Canada5.0%
Germany1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NCAA March Madness (CBS/Turner) audience in United States is strongest.

Fig. 05

Top regions by affinity

NCAA March Madness (CBS/Turner) fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~50K1.63×
02Montana~20K1.60×
03Wisconsin~100K1.58×
04North Dakota~20K1.58×
05Kentucky~100K1.47×
06Illinois~300K1.44×
07Minnesota~100K1.44×
08South Dakota~20K1.40×
09Indiana~100K1.38×
10Iowa~60K1.36×
11Connecticut~70K1.20×
12Vermont~10K1.20×
13Michigan~200K1.19×
14Utah~60K1.19×
15North Carolina~200K1.09×
16Massachusetts~100K1.07×
17Idaho~30K1.07×
18Pennsylvania~200K1.05×
19Missouri~90K1.05×
20Kansas~50K1.04×
21Virginia~100K1.03×
22Maine~20K1.02×
23Ohio~200K0.97×
24Washington, District of Columbia~20K0.97×
25New Hampshire~20K0.96×
26Washington~100K0.95×
27Colorado~80K0.95×
28Oregon~60K0.95×
29Arkansas~40K0.95×
30Maryland~90K0.90×
31Rhode Island~20K0.90×
32Tennessee~100K0.89×
33Delaware~10K0.88×
34South Carolina~70K0.85×
35New Mexico~20K0.84×
36Alaska~10K0.84×
37West Virginia~20K0.83×
38Arizona~90K0.82×
39Alabama~60K0.75×
40New Jersey~100K0.74×
41New York~200K0.72×
42Georgia~100K0.71×
43Texas~300K0.67×
44Louisiana~50K0.65×
45Oklahoma~40K0.64×
46Mississippi~30K0.64×
47California~400K0.63×
48Hawaii~10K0.62×
49Nevada~30K0.57×
50Florida~200K0.53×
Fig. 06

Affinity by region

Affinity by region — NCAA March Madness (CBS/Turner), United States
0.53×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NCAA March Madness (CBS/Turner) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NCAA March Madness (CBS/Turner) audience
#·InterestCategoryAffinity×
01BildNews19.46×
02Anthony JoshuaSports16.01×
03Khabib NurmagomedovSports15.72×
04Toyota SupraCars & Mobility14.95×
05Native InstrumentsTechnology & Electronics13.63×
06Digital audio workstationTechnology & Electronics13.00×
07Pressure cookingHome & Garden12.72×
08Rick and MortyMovies & TV11.35×
09Hair ExtensionsBeauty & Wellness11.27×
10High-net-worth individualBusiness & Career10.04×
11Dropbox (service)Technology & Electronics8.04×
12Dungeons & DragonsGames7.82×
13Fox SportsMovies & TV6.57×
14Masters TournamentSports5.07×
15High-definition televisionTechnology & Electronics3.70×
16Consumer electronicsTechnology & Electronics2.79×
17HobbyHome & Garden2.73×
18ClothingFashion & Accessoires2.70×
19TikTokInternet & Social Media2.64×
20VehiclesCars & Mobility2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NCAA March Madness (CBS/Turner) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NCAA March Madness (CBS/Turner) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.34×
Luxury OrientationPREMIUM2.04×
Family OrientationCONSERVATISM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NCAA March Madness (CBS/Turner) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
IndividualismJOY0.78×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NCAA March Madness (CBS/Turner) have in United States?

NCAA March Madness (CBS/Turner) has an estimated audience of 5,560,657 people in United States, concentrated in California and Texas.

02

What is the gender split and age of NCAA March Madness (CBS/Turner) fans?

39.8% of NCAA March Madness (CBS/Turner) fans are female, 60.2% are male, with an average age of 31.9 years.

03

Which brands do NCAA March Madness (CBS/Turner) fans like most?

NCAA March Madness (CBS/Turner) fans show strongest brand affinity for Hair Extensions (11.27×), Rick and Morty (11.35×), and Anthony Joshua (16.01×) over the country average.

04

Where do NCAA March Madness (CBS/Turner) fans live in United States?

NCAA March Madness (CBS/Turner) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Illinois (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do NCAA March Madness (CBS/Turner) fans also like?

Beyond NCAA March Madness (CBS/Turner) itself, the audience over-indexes on Rick and Morty (11.35×), Anthony Joshua (16.01×), Consumer electronics (2.79×), and Clothing (2.7×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for NCAA March Madness (CBS/Turner). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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