NCAA March Madness (CBS/Turner) Audience in United States

NCAA March Madness (CBS/Turner) logo

NCAA March Madness (CBS/Turner) has an estimated audience of 5,569,342 people in United States. 39.8% are female, 60.2% are male, average age 31.9. Top regions: California, Texas, Illinois. Top brand affinities: Product design, Pro-Ject, Atkins diet, Home construction, UK garage.

The average NCAA March Madness (CBS/Turner) fan in United States is 31.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Product design, Pro-Ject, Atkins diet, with strongest over-indexing on Product design (4.31× the country average). Demographically, the NCAA March Madness (CBS/Turner) audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Basketball

Demographics of NCAA March Madness (CBS/Turner) fans

Demographic split for NCAA March Madness (CBS/Turner) audience in United States
MetricValue
Female39.8%
Male60.2%
Average age31.9
Estimated audience size5,569,342

Audience persona

The typical NCAA March Madness (CBS/Turner) fan in United States is more male, around 31.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for NCAA March Madness (CBS/Turner) in United States
RegionReachAffinity
California413,5950.68×
Texas330,7660.69×
Illinois258,4181.39×
Florida223,5610.59×
North Carolina215,8161.29×
New York209,9950.67×
Pennsylvania185,2040.99×
Ohio161,5570.94×
Michigan159,4491.09×
Indiana155,7591.53×
Virginia147,2001.09×
Georgia130,3610.76×
Massachusetts125,0791.14×
Wisconsin119,0651.42×
Washington112,0511×
Tennessee107,7860.96×
Kentucky97,8041.4×
New Jersey96,9270.68×
Minnesota94,1761.18×
Arizona91,7100.81×
Colorado90,7751.03×
Maryland88,7710.93×
Missouri82,3990.92×
South Carolina72,0880.86×
Connecticut67,1781.2×
Oregon65,6351.03×
Alabama62,4400.8×
Utah59,8231.2×
Iowa55,1031.2×
Louisiana45,7120.64×
Oklahoma43,3630.7×
Kansas42,5110.97×
Nebraska40,4521.45×
Arkansas40,3540.88×
Nevada33,7050.63×
Idaho31,0211.11×
Mississippi30,2340.66×
Montana26,4031.71×
New Mexico24,3720.87×
West Virginia20,4930.79×
New Hampshire20,4310.93×
Maine19,8030.99×
North Dakota18,6581.63×
South Dakota17,5731.37×
Rhode Island16,2290.92×
Washington, District of Columbia15,6710.94×
Hawaii14,6540.61×
Vermont11,6681.19×
Delaware10,6820.7×
Alaska9,0090.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NCAA March Madness (CBS/Turner) audience
BrandAffinityCategory
Product design4.31×Business & Career
Pro-Ject8.18×Music & Radio
Atkins diet8.98×Health
Home construction1.72×Home & Garden
UK garage6.5×Music & Radio
Combat sport1.83×Sports
Alaska1.95×Travel & Leisure
Justice2.85×Politics & Society
Grinch3.92×Movies & TV
Vocal harmony4.4×Music & Radio
Bank account2.39×Business & Career
Graham Greene5.77×Literature
Natural rubber1.92×Cars & Mobility
Litter box1.65×Pets & Animals
Governor of Michigan5.77×Politics & Society
Consequence (rapper)5.02×Music & Radio
Mathcore6.11×Music & Radio
Jesse Plemons2.54×Movies & TV
Hypertext4.36×Technology & Electronics
ARCO2.07×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NCAA March Madness (CBS/Turner) audience
TraitClusterScore
Early Adopter MentalityPOWER3.67
Luxury OrientationPREMIUM2.67
LGBTQ+ IdentityOPEN1.91
Quality AwarenessPREMIUM1.71
DIY MentalityTHRILL1.62
Family OrientationCONSERVATISM1.61

Worldwide distribution

Worldwide audience distribution share by country for NCAA March Madness (CBS/Turner)
CountryShare
United States85.3%
Canada4.9%
United Kingdom2.2%

See NCAA March Madness (CBS/Turner) audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does NCAA March Madness (CBS/Turner) have in United States?

NCAA March Madness (CBS/Turner) has an estimated audience of 5,569,342 people in United States, concentrated in California and Texas.

What is the gender split and age of NCAA March Madness (CBS/Turner) fans?

39.8% of NCAA March Madness (CBS/Turner) fans are female, 60.2% are male, with an average age of 31.9 years.

Which brands do NCAA March Madness (CBS/Turner) fans like most?

NCAA March Madness (CBS/Turner) fans show strongest brand affinity for Product design (4.31×), Pro-Ject (8.18×), and Atkins diet (8.98×) over the country average.

Where do NCAA March Madness (CBS/Turner) fans live in United States?

NCAA March Madness (CBS/Turner) fans in United States are most concentrated in California (reach 413,595), Texas (reach 330,766), and Illinois (reach 258,418). These three regions account for the largest share of the active audience.

What other brands do NCAA March Madness (CBS/Turner) fans also like?

Beyond NCAA March Madness (CBS/Turner) itself, the audience over-indexes on Pro-Ject (8.18×), Atkins diet (8.98×), Home construction (1.72×), and UK garage (6.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NCAA March Madness (CBS/Turner). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.