Black Girls Rock! Audience in United States
Black Girls Rock! has an estimated audience of 4,257,115 people in United States. 71.5% are female, 28.5% are male, average age 30.8. Top brand affinities: Keene, New Hampshire, Dj Isaac Escalante, Luna, Isabela, Iron Man (film), Mathcore.
Top brand affinities include Keene, New Hampshire, Dj Isaac Escalante, Luna, Isabela, with strongest over-indexing on Keene, New Hampshire (675.0× the country average). Demographically, the Black Girls Rock! audience skews more female with an average age of 30.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of Black Girls Rock! fans
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 30.8 |
| Estimated audience size | 4,257,115 |
Audience persona
The typical Black Girls Rock! fan in United States is more female, around 30.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675.0× | Travel & Leisure |
| Dj Isaac Escalante | 22.76× | Music & Radio |
| Luna, Isabela | 20.75× | Travel & Leisure |
| Iron Man (film) | 20.0× | Movies & TV |
| Mathcore | 18.06× | Music & Radio |
| Don Camillo | 17.67× | Movies & TV |
| Holly Hagan | 17.22× | Movies & TV |
| Ghar (film) | 16.72× | Movies & TV |
| Maggi goreng | 16.65× | Food & Beverages |
| Evan Tanner | 16.6× | Sports |
| Eurail | 16.57× | Cars & Mobility |
| The Historian | 16.48× | Literature |
| Mie goreng | 16.07× | Food & Beverages |
| Chloe + Isabel | 15.93× | Fashion & Accessoires |
| Gilvan Rural District | 15.69× | Travel & Leisure |
| Hamar | 15.3× | Travel & Leisure |
| Amir Ghalenoei | 14.78× | Sports |
| National Chiao Tung University | 14.71× | Business & Career |
| GuitarTricks.com | 14.71× | Music & Radio |
| Greeicy Rendón | 14.62× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.37 |
| Luxury Orientation | PREMIUM | 1.67 |
| Mindfulness | BALANCE | 1.33 |
| Early Adopter Mentality | POWER | 1.28 |
| Community Orientation | OPEN | 1.18 |
| Pet Ownership | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.2% |
| France | 19.3% |
| Nigeria | 5.5% |
See Black Girls Rock! audiences in other countries
More Music festival audiences in United States
- Lollapalooza (10,765,898)
- American Music Award (8,042,346)
- Woodstock (5,762,485)
- Coachella Valley Music and Arts Festival (5,239,804)
- Exit (festival) (5,162,704)
How to read this data
Audience size is the estimated number of people in United States who actively search for Black Girls Rock!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.