A data profile of the people who buy, follow and care about Black Girls Rock! in United States — modelled from more than twelve digital signal sources. Black Girls Rock! has an estimated audience of 4,257,115 people in United States.
Black Girls Rock! has an estimated audience of 4,257,115 people in United States. 71.5% are female, 28.5% are male, average age 30.8. Top brand affinities: Hair Extensions, Google Voice, Clothing, TikTok, Bild.
Top brand affinities include Hair Extensions, Google Voice, Clothing, with strongest over-indexing on Hair Extensions (9.29× the country average).
Demographically, the Black Girls Rock! audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Luxury Orientation, Community Orientation.
The typical Black Girls Rock! fan in United States is more female, around 30.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Hair Extensions.
The key figures that characterise the Black Girls Rock! profile in United States.
71.5% are female, 28.5% are male, average age 30.8.
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 30.8 |
| Estimated audience size | 4,257,115 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 27% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 5% |
of the worldwide Black Girls Rock! audience comes from United States.
| Country | Share |
|---|---|
| United States | 46.2% |
| France | 19.3% |
| Nigeria | 5.5% |
The strongest cross-interests of the Black Girls Rock! audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bild | News | 22.87× | ||
| 02 | Google Voice | Technology & Electronics | 14.77× | ||
| 03 | Michelle Rodriguez | Movies & TV | 13.07× | ||
| 04 | International education | Business & Career | 13.03× | ||
| 05 | John Goodman | Movies & TV | 12.76× | ||
| 06 | Hair Extensions | Beauty & Wellness | 9.29× | ||
| 07 | Dakota Johnson | Movies & TV | 8.40× | ||
| 08 | Teyana Taylor | Movies & TV | 8.32× | ||
| 09 | Christina Applegate | Movies & TV | 6.97× | ||
| 10 | Afro-textured hair | Beauty & Wellness | 6.55× | ||
| 11 | Rick and Morty | Movies & TV | 4.57× | ||
| 12 | Hair conditioner | Beauty & Wellness | 3.78× | ||
| 13 | TikTok | Internet & Social Media | 2.87× | ||
| 14 | High-definition television | Technology & Electronics | 2.85× | ||
| 15 | Dollar General | Shopping | 2.59× | ||
| 16 | Clothing | Fashion & Accessoires | 2.37× | ||
| 17 | Cosmetics | Beauty & Wellness | 2.22× | ||
| 18 | Hair products | Beauty & Wellness | 2.04× | ||
| 19 | Consumer electronics | Technology & Electronics | 2.03× | ||
| 20 | Online shopping | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.87× | |
| Community Orientation | OPEN | 1.71× | |
| Career Orientation | POWER | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.71× | |
| Patriotism | CONSERVATISM | 0.81× | |
| Quality Awareness | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Black Girls Rock!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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