Black Girls Rock! Audience in United States
Black Girls Rock! has an estimated audience of 4,257,115 people in United States. 71.5% are female, 28.5% are male, average age 30.8. Top brand affinities: Finnair, AccuWeather, BJ's Wholesale Club, Firestone Complete Auto Care, Venmo.
Top brand affinities include Finnair, AccuWeather, BJ's Wholesale Club, with strongest over-indexing on Finnair (675× the country average). Demographically, the Black Girls Rock! audience skews more female with an average age of 30.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of Black Girls Rock! fans
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 30.8 |
| Estimated audience size | 4,257,115 |
Audience persona
The typical Black Girls Rock! fan in United States is more female, around 30.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| AccuWeather | 15.97× | Home & Garden |
| BJ's Wholesale Club | 17.42× | Shopping |
| Firestone Complete Auto Care | 22.76× | Cars & Mobility |
| Venmo | 20.75× | Technology & Electronics |
| Dakota Johnson | 18.61× | Movies & TV |
| Albertsons | 15.98× | Shopping |
| J.Crew Factory | 19.57× | Shopping |
| StubHub | 15.69× | Travel & Leisure |
| Rural King | 17.12× | Home & Garden |
| Thredup | 20× | Fashion & Accessoires |
| Hair Extensions | 9.09× | Beauty & Wellness |
| New York Lottery | 17.34× | Games |
| Torchy's Tacos | 23.03× | Food & Beverages |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Flickr | 12.57× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Slickdeals | 15.53× | Shopping |
| Idris Elba | 15.96× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.37 |
| Luxury Orientation | PREMIUM | 1.56 |
| Mindfulness | BALANCE | 1.33 |
| Early Adopter Mentality | POWER | 1.28 |
| Community Orientation | OPEN | 1.18 |
| Urban Lifestyle | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.2% |
| France | 19.3% |
| Nigeria | 5.5% |
See Black Girls Rock! audiences in other countries
More Music festival audiences in United States
- Lollapalooza (10,765,898)
- American Music Award (8,042,346)
- Woodstock (5,762,485)
- Coachella Valley Music and Arts Festival (5,239,804)
- Exit (festival) (5,162,704)
How to read this data
Audience size is the estimated number of people in United States who actively search for Black Girls Rock!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.