Rascasse Audience Intelligence

Public library Audience in Germany

A data profile of the people who buy, follow and care about Public library in Germany — modelled from more than twelve digital signal sources. Public library has an estimated audience of 1,128,503 people in Germany.

#130among Touchpoint in Germany#80in Literature

The average Public library fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Nice, Web conferencing, Home Design, with strongest over-indexing on Nice (18.3× the country average).

Demographically, the Public library audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Mindfulness, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Public library fan in Germany is more female, around 39.7 years old, with strong Mindfulness tendencies and a notable affinity for Nice.

Category: Literature · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Public library profile in Germany.

Audience size
1.1M
in Germany
Gender
70.9%♀
29.1% male
Age
39.7
average years
Country rank
#5852
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Public library fans

70.9% are female, 29.1% are male, average age 39.7.

Fig. 02

Gender split

70.9%
Female
29.1%
Male
Demographic split for Public library audience in Germany
MetricValue
Female70.9%
Male29.1%
Average age39.7
Estimated audience size1,128,503
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Public library audience in Germany
Age bracketShare%
16-1919%
20-2918%
30-3920%
40-4923%
50+20%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Public library audience comes from Germany.

Worldwide audience distribution share by country for Public library
CountryShare
United States22.8%
Japan15.0%
South Korea6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Public library audience in Germany is strongest.

Fig. 05

Top regions by affinity

Public library fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K2.90×
02Baden-Württemberg~200K1.24×
03Bremen~10K1.08×
04Saarland~10K1.04×
05Thüringen~30K1.01×
06Nordrhein-Westfalen~200K0.94×
07Bayern~200K0.94×
08Rheinland-Pfalz~50K0.94×
09Hamburg~20K0.93×
10Hessen~80K0.92×
11Sachsen-Anhalt~30K0.90×
12Schleswig-Holstein~40K0.87×
13Sachsen~50K0.86×
14Brandenburg~30K0.86×
15Mecklenburg-Vorpommern~20K0.85×
16Niedersachsen~80K0.77×
Fig. 06

Affinity by region

Affinity by region — Public library, Germany
0.77×1.00×2.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Public library audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Public library audience
#·InterestCategoryAffinity×
01NiceTravel & Leisure18.30×
02Zaz (singer)Music & Radio15.32×
03Allegro (auction website)Shopping8.96×
04Web conferencingTechnology & Electronics8.92×
05Test of English as a Foreign LanguageBusiness & Career7.80×
063D printingTechnology & Electronics6.51×
07Long hairBeauty & Wellness6.44×
08Hair ironBeauty & Wellness6.38×
09Middle schoolBusiness & Career6.28×
10Organic horticultureFood & Beverages5.66×
11LibraryLiterature4.94×
12Eyelash extensionsBeauty & Wellness4.85×
13CurtainHome & Garden4.74×
14MascaraBeauty & Wellness4.69×
15Home DesignHome & Garden4.58×
16BrassiereFood & Beverages4.56×
17Architecture & DesignBusiness & Career4.13×
18BooksellingLiterature3.46×
19Pet storePets & Animals3.02×
20Burger KingFood & Beverages2.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Public library audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Public library audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.81×
CreativityOPEN1.63×
Pet OwnershipJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Public library audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.67×
Risk AppetiteTHRILL0.76×
Need for SecurityCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Public library have in Germany?

Public library has an estimated audience of 1,128,503 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Public library fans?

70.9% of Public library fans are female, 29.1% are male, with an average age of 39.7 years.

03

Which brands do Public library fans like most?

Public library fans show strongest brand affinity for Nice (18.3×), Web conferencing (8.92×), and Home Design (4.58×) over the country average.

04

Where do Public library fans live in Germany?

Public library fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Public library fans also like?

Beyond Public library itself, the audience over-indexes on Web conferencing (8.92×), Home Design (4.58×), Long hair (6.44×), and Architecture & Design (4.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Germany

See Public library audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Public library. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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