Public library Audience in Germany
Public library has an estimated audience of 1,128,503 people in Germany. 70.9% are female, 29.1% are male, average age 39.7. Top regions: Berlin, Bayern, Nordrhein-Westfalen. Top brand affinities: Nice, Web conferencing, Home Design, Long hair, Architecture & Design.
The average Public library fan in Germany is 39.7 years old, more female, and lives primarily in Berlin. The audience is concentrated in Berlin, Bayern, Nordrhein-Westfalen. Top brand affinities include Nice, Web conferencing, Home Design, with strongest over-indexing on Nice (18.3× the country average). Demographically, the Public library audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Sports Activity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Touchpoint
Demographics of Public library fans
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 39.7 |
| Estimated audience size | 1,128,503 |
Audience persona
The typical Public library fan in Germany is more female, around 39.7 years old, with strong Sports Activity tendencies and a notable affinity for Nice.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 223,642 | 4.43× |
| Bayern | 187,203 | 1.03× |
| Nordrhein-Westfalen | 168,403 | 0.68× |
| Baden-Württemberg | 157,096 | 1.02× |
| Hessen | 86,486 | 1.01× |
| Niedersachsen | 51,224 | 0.47× |
| Rheinland-Pfalz | 38,400 | 0.68× |
| Sachsen | 34,888 | 0.63× |
| Hamburg | 29,599 | 1.16× |
| Schleswig-Holstein | 22,732 | 0.56× |
| Brandenburg | 19,148 | 0.55× |
| Saarland | 14,450 | 1.04× |
| Thüringen | 13,979 | 0.49× |
| Sachsen-Anhalt | 12,986 | 0.44× |
| Mecklenburg-Vorpommern | 12,978 | 0.6× |
| Bremen | 11,648 | 1.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nice | 18.3× | Travel & Leisure |
| Web conferencing | 8.92× | Technology & Electronics |
| Home Design | 4.58× | Home & Garden |
| Long hair | 6.44× | Beauty & Wellness |
| Architecture & Design | 4.13× | Business & Career |
| Allegro (auction website) | 8.96× | Shopping |
| Middle school | 6.28× | Business & Career |
| Hair iron | 6.38× | Beauty & Wellness |
| Zaz (singer) | 15.32× | Music & Radio |
| Eyelash extensions | 4.85× | Beauty & Wellness |
| Mascara | 4.69× | Beauty & Wellness |
| Burger King | 2.5× | Food & Beverages |
| 3D printing | 6.51× | Technology & Electronics |
| Brassiere | 4.56× | Food & Beverages |
| Test of English as a Foreign Language | 7.8× | Business & Career |
| Library | 4.94× | Literature |
| Organic horticulture | 5.66× | Food & Beverages |
| Bookselling | 3.46× | Literature |
| Pet store | 3.02× | Pets & Animals |
| Curtain | 4.74× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.82 |
| LGBTQ+ Identity | OPEN | 1.63 |
| Sustainability | BALANCE | 1.57 |
| Community Orientation | OPEN | 1.5 |
| Early Adopter Mentality | POWER | 1.47 |
| Spirituality | BALANCE | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 15.0% |
| South Korea | 6.0% |
See Public library audiences in other countries
More Literature audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Public library have in Germany?
Public library has an estimated audience of 1,128,503 people in Germany, concentrated in Berlin and Bayern.
What is the gender split and age of Public library fans?
70.9% of Public library fans are female, 29.1% are male, with an average age of 39.7 years.
Which brands do Public library fans like most?
Public library fans show strongest brand affinity for Nice (18.3×), Web conferencing (8.92×), and Home Design (4.58×) over the country average.
Where do Public library fans live in Germany?
Public library fans in Germany are most concentrated in Berlin (reach 223,642), Bayern (reach 187,203), and Nordrhein-Westfalen (reach 168,403). These three regions account for the largest share of the active audience.
What other brands do Public library fans also like?
Beyond Public library itself, the audience over-indexes on Web conferencing (8.92×), Home Design (4.58×), Long hair (6.44×), and Architecture & Design (4.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Public library. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.