Brennenstuhl Audience in Germany
Brennenstuhl has an estimated audience of 312,339 people in Germany. 42.8% are female, 57.2% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Progressive rock, Stradivarius, Haberler, Unique Gifts, Israel.
The average Brennenstuhl fan in Germany is 42.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Progressive rock, Stradivarius, Haberler, with strongest over-indexing on Progressive rock (2.24× the country average). Demographically, the Brennenstuhl audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Domestic appliances
Demographics of Brennenstuhl fans
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 42.8 |
| Estimated audience size | 312,339 |
Audience persona
The typical Brennenstuhl fan in Germany is more male, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 79,709 | 1.17× |
| Baden-Württemberg | 69,661 | 1.64× |
| Bayern | 62,937 | 1.26× |
| Niedersachsen | 35,306 | 1.17× |
| Hessen | 26,693 | 1.12× |
| Rheinland-Pfalz | 17,368 | 1.11× |
| Sachsen | 13,895 | 0.91× |
| Berlin | 11,505 | 0.82× |
| Schleswig-Holstein | 11,251 | 1× |
| Brandenburg | 7,907 | 0.82× |
| Thüringen | 6,908 | 0.87× |
| Sachsen-Anhalt | 6,082 | 0.75× |
| Hamburg | 6,027 | 0.85× |
| Mecklenburg-Vorpommern | 4,767 | 0.8× |
| Saarland | 3,349 | 0.87× |
| Bremen | 2,231 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.24× | Music & Radio |
| Stradivarius | 1.91× | Shopping |
| Haberler | 1.55× | News |
| Unique Gifts | 1.6× | Shopping |
| Israel | 2.24× | Travel & Leisure |
| Urban Outfitters | 1.65× | Shopping |
| VfL Wolfsburg | 1.62× | Sports |
| Birthday Gifts | 1.6× | Kids & Family |
| Urban horticulture | 1.57× | Home & Garden |
| Slipper lobster | 16.91× | Pets & Animals |
| Hückelhoven | 6.15× | Travel & Leisure |
| Natural rubber | 1.69× | Cars & Mobility |
| KLIX (AM) | 1.85× | Music & Radio |
| Snow White (Fables) | 1.58× | Literature |
| Zahlé | 9.79× | Travel & Leisure |
| MK | 1.93× | Music & Radio |
| Video izle | 2.11× | |
| Keeper (password manager) | 2.29× | Technology & Electronics |
| Theocracy | 5.28× | Music & Radio |
| Vocal harmony | 3.75× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.62 |
| Need for Security | CONSERVATISM | 1.45 |
| DIY Mentality | THRILL | 1.41 |
| Patriotism | CONSERVATISM | 1.26 |
| Sports Activity | POWER | 1.25 |
| Family Orientation | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 53.7% |
| Netherlands | 6.5% |
| France | 6.3% |
See Brennenstuhl audiences in other countries
More Domestic appliances audiences in Germany
Frequently asked questions
How many fans does Brennenstuhl have in Germany?
Brennenstuhl has an estimated audience of 312,339 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Brennenstuhl fans?
42.8% of Brennenstuhl fans are female, 57.2% are male, with an average age of 42.8 years.
Which brands do Brennenstuhl fans like most?
Brennenstuhl fans show strongest brand affinity for Progressive rock (2.24×), Stradivarius (1.91×), and Haberler (1.55×) over the country average.
Where do Brennenstuhl fans live in Germany?
Brennenstuhl fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,709), Baden-Württemberg (reach 69,661), and Bayern (reach 62,937). These three regions account for the largest share of the active audience.
What other brands do Brennenstuhl fans also like?
Beyond Brennenstuhl itself, the audience over-indexes on Stradivarius (1.91×), Haberler (1.55×), Unique Gifts (1.6×), and Israel (2.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brennenstuhl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.