Rascasse Audience Intelligence

Brennenstuhl Target Market in Germany

A data profile of the people who buy, follow and care about Brennenstuhl in Germany — modelled from more than twelve digital signal sources. Brennenstuhl has an estimated audience of 327,182 people in Germany.

#20among Domestic appliances in Germany#2077among Brand in Germany#798in Home & Garden

The average Brennenstuhl fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Mon Chéri, Osram, Targobank, with strongest over-indexing on Mon Chéri (30.2× the country average).

Demographically, the Brennenstuhl audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Brennenstuhl fan in Germany is more male, around 42.7 years old, with strong Quality Awareness tendencies and a notable affinity for Mon Chéri.

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brennenstuhl profile in Germany.

Audience size
327K
in Germany
Gender
32.1%♀
67.9% male
Age
42.7
average years
Country rank
#16292
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Brennenstuhl

32.1% are female, 67.9% are male, average age 42.7.

Fig. 02

Gender split

32.1%
Female
67.9%
Male
Demographic split for Brennenstuhl audience in Germany
MetricValue
Female32.1%
Male67.9%
Average age42.7
Estimated audience size327,182
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Brennenstuhl audience in Germany
Age bracketShare%
16-1910%
20-2917%
30-3923%
40-4926%
50+24%
Fig. 04

Worldwide distribution

54.9%

of the worldwide Brennenstuhl audience comes from Germany.

Worldwide audience distribution share by country for Brennenstuhl
CountryShare
Germany54.9%
Netherlands6.0%
France5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brennenstuhl audience in Germany is strongest.

Fig. 05

Top regions by affinity

Brennenstuhl customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~70K1.57×
02Bayern~60K1.21×
03Niedersachsen~30K1.14×
04Nordrhein-Westfalen~80K1.13×
05Rheinland-Pfalz~20K1.11×
06Hessen~30K1.10×
07Schleswig-Holstein~10K1.01×
08Saarland~4K0.94×
09Thüringen~7K0.92×
10Sachsen~10K0.91×
11Bremen~2K0.89×
12Brandenburg~8K0.86×
13Hamburg~6K0.86×
14Mecklenburg-Vorpommern~5K0.84×
15Sachsen-Anhalt~7K0.82×
16Berlin~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Brennenstuhl, Germany
0.81×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brennenstuhl audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brennenstuhl audience
#·InterestCategoryAffinity×
01Mon ChériFood & Beverages30.20×
02OsramHome & Garden22.84×
03Food bankPolitics & Society17.84×
04VolvicFood & Beverages16.79×
05Personal protective equipmentCars & Mobility15.56×
06Safety engineeringBusiness & Career9.08×
07Building services engineeringBusiness & Career7.49×
08Heath LedgerMovies & TV6.23×
09TargobankBusiness & Career4.70×
10WürthHome & Garden4.69×
11Solar cellHome & Garden4.43×
12SunExpressTravel & Leisure3.77×
13HVACHome & Garden3.36×
14EssoCars & Mobility3.00×
15Müller (company)Food & Beverages2.51×
16NatureHome & Garden2.37×
17Deutsche BahnCars & Mobility2.15×
18Netto Marken-DiscountShopping2.12×
19FamilyKids & Family2.07×
20TagesschauMovies & TV1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brennenstuhl audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brennenstuhl audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.16×
Need for SecurityCONSERVATISM1.77×
PatriotismCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brennenstuhl audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
Price SensitivityPREMIUM0.71×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Brennenstuhl's target market in Germany?

Brennenstuhl's target market in Germany covers an estimated 327,182 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Brennenstuhl customers?

32.1% of the Brennenstuhl audience are female, 67.9% are male, with an average age of 42.7 years.

03

Which brands do Brennenstuhl fans like most?

Brennenstuhl fans show strongest brand affinity for Mon Chéri (30.2×), Osram (22.84×), and Targobank (4.7×) over the country average.

04

Where do Brennenstuhl fans live in Germany?

Brennenstuhl fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Baden-Württemberg (reach ~70K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Brennenstuhl fans also like?

Beyond Brennenstuhl itself, the audience over-indexes on Osram (22.84×), Targobank (4.7×), Personal protective equipment (15.56×), and Müller (company) (2.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Domestic appliances audiences in Germany

See Brennenstuhl audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Brennenstuhl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →