Rascasse Audience Intelligence

Building services engineering Audience in Germany

A data profile of the people who buy, follow and care about Building services engineering in Germany — modelled from more than twelve digital signal sources. Building services engineering has an estimated audience of 1,079,056 people in Germany.

#180among Field of study in Germany#2990among Topic in Germany#548in Business & Career

The average Building services engineering fan in Germany is 44.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Borussia Dortmund, FIFA World Cup, REWE, with strongest over-indexing on Borussia Dortmund (2.25× the country average).

Demographically, the Building services engineering audience skews more male with an average age of 44.4, and over-indexes on personality traits such as DIY Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Building services engineering fan in Germany is more male, around 44.4 years old, with strong DIY Mentality tendencies and a notable affinity for Borussia Dortmund.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Building services engineering profile in Germany.

Audience size
1.1M
in Germany
Gender
30.8%♀
69.2% male
Age
44.4
average years
Country rank
#6093
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Building services engineering fans

30.8% are female, 69.2% are male, average age 44.4.

Fig. 02

Gender split

30.8%
Female
69.2%
Male
Demographic split for Building services engineering audience in Germany
MetricValue
Female30.8%
Male69.2%
Average age44.4
Estimated audience size1,079,056
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Building services engineering audience in Germany
Age bracketShare%
16-196%
20-2916%
30-3924%
40-4928%
50+26%
Fig. 04

Worldwide distribution

33.9%

of the worldwide Building services engineering audience comes from Germany.

Worldwide audience distribution share by country for Building services engineering
CountryShare
Germany33.9%
Netherlands13.6%
United Kingdom12.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Building services engineering audience in Germany is strongest.

Fig. 05

Top regions by affinity

Building services engineering fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.21×
02Berlin~60K1.21×
03Niedersachsen~100K1.17×
04Bremen~10K1.12×
05Saarland~10K1.08×
06Mecklenburg-Vorpommern~20K1.07×
07Nordrhein-Westfalen~300K1.06×
08Thüringen~30K0.99×
09Brandenburg~30K0.98×
10Hamburg~20K0.98×
11Baden-Württemberg~100K0.97×
12Hessen~80K0.96×
13Rheinland-Pfalz~50K0.95×
14Sachsen-Anhalt~30K0.92×
15Sachsen~50K0.86×
16Schleswig-Holstein~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Building services engineering, Germany
0.86×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Building services engineering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Building services engineering audience
#·InterestCategoryAffinity×
01PhotovoltaicsHome & Garden3.43×
02AutoScout24Cars & Mobility2.26×
03Borussia DortmundSports2.25×
04REWEShopping2.23×
05Real estateBusiness & Career2.21×
06EBayShopping2.17×
07Home improvementHome & Garden2.08×
08Do it yourself (DIY)Home & Garden1.98×
09SoccerSports1.96×
10FIFA World CupSports1.94×
11GardenHome & Garden1.89×
12AutomobilesCars & Mobility1.83×
13Personal financeBusiness & Career1.83×
14Discount storesShopping1.75×
15RestaurantsFood & Beverages1.64×
16BusinessBusiness & Career1.62×
17DesignHome & Garden1.58×
18ShoppingShopping1.57×
19Online shoppingShopping1.57×
20ClothingFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Building services engineering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Building services engineering audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.94×
Need for SecurityCONSERVATISM1.59×
Family OrientationCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Building services engineering audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.95×
Pet OwnershipJOY0.97×
Healthy LifestyleBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Building services engineering have in Germany?

Building services engineering has an estimated audience of 1,079,056 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Building services engineering fans?

30.8% of Building services engineering fans are female, 69.2% are male, with an average age of 44.4 years.

03

Which brands do Building services engineering fans like most?

Building services engineering fans show strongest brand affinity for Borussia Dortmund (2.25×), FIFA World Cup (1.94×), and REWE (2.23×) over the country average.

04

Where do Building services engineering fans live in Germany?

Building services engineering fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Building services engineering fans also like?

Beyond Building services engineering itself, the audience over-indexes on FIFA World Cup (1.94×), REWE (2.23×), Shopping (1.57×), and EBay (2.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Building services engineering audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Building services engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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