David Yurman Audience in Germany
David Yurman has an estimated audience of 253,640 people in Germany. 64.5% are female, 35.5% are male, average age 34.7. Top regions: Bayern, Baden-Württemberg, Hessen. Top brand affinities: Hobby shop, Clothing, Borussia Dortmund, Food and drink, Entertainment.
The average David Yurman fan in Germany is 34.7 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Hessen. Top brand affinities include Hobby shop, Clothing, Borussia Dortmund, with strongest over-indexing on Hobby shop (27.33× the country average). Demographically, the David Yurman audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry
Demographics of David Yurman fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 34.7 |
| Estimated audience size | 253,640 |
Audience persona
The typical David Yurman fan in Germany is more female, around 34.7 years old, with strong Quality Awareness tendencies and a notable affinity for Hobby shop.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 64,420 | 1.58× |
| Baden-Württemberg | 40,752 | 1.18× |
| Hessen | 36,491 | 1.89× |
| Nordrhein-Westfalen | 35,123 | 0.63× |
| Berlin | 22,228 | 1.96× |
| Niedersachsen | 19,362 | 0.79× |
| Rheinland-Pfalz | 12,999 | 1.02× |
| Hamburg | 10,367 | 1.81× |
| Schleswig-Holstein | 7,878 | 0.86× |
| Sachsen | 7,210 | 0.58× |
| Brandenburg | 4,860 | 0.62× |
| Thüringen | 2,945 | 0.46× |
| Sachsen-Anhalt | 2,940 | 0.45× |
| Mecklenburg-Vorpommern | 2,376 | 0.49× |
| Saarland | 2,223 | 0.71× |
| Bremen | 2,113 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hobby shop | 27.33× | Home & Garden |
| Clothing | 2.14× | Fashion & Accessoires |
| Borussia Dortmund | 1.82× | Sports |
| Food and drink | 1.78× | Food & Beverages |
| Entertainment | 1.78× | Movies & TV |
| Shopping | 1.87× | Shopping |
| Arts and music | 1.8× | Arts & Culture |
| Food | 1.8× | Food & Beverages |
| Germany | 1.74× | Travel & Leisure |
| Design | 1.87× | Home & Garden |
| Sports | 1.75× | Sports |
| Music | 1.7× | Business & Career |
| Online shopping | 1.86× | Shopping |
| Beauty | 1.87× | Beauty & Wellness |
| Women's clothing | 2.57× | Fashion & Accessoires |
| Hermès | 2.92× | Fashion & Accessoires |
| Reading | 1.74× | Literature |
| Consumer electronics | 1.75× | Technology & Electronics |
| 1.95× | Internet & Social Media | |
| Outdoor recreation | 1.74× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.93 |
| Luxury Orientation | PREMIUM | 2.67 |
| Family Orientation | CONSERVATISM | 1.62 |
| Sustainability | BALANCE | 1.49 |
| Indulgence | JOY | 1.43 |
| Mindfulness | BALANCE | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 71.5% |
| Canada | 5.0% |
| United Kingdom | 4.1% |
See David Yurman audiences in other countries
More Jewelry audiences in Germany
- Swarovski (3,891,556)
- Pandora (3,279,627)
- Purelei (3,236,785)
- Cartier (2,851,664)
- Tiffany & Co. (2,077,574)
Frequently asked questions
How many fans does David Yurman have in Germany?
David Yurman has an estimated audience of 253,640 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of David Yurman fans?
64.5% of David Yurman fans are female, 35.5% are male, with an average age of 34.7 years.
Which brands do David Yurman fans like most?
David Yurman fans show strongest brand affinity for Hobby shop (27.33×), Clothing (2.14×), and Borussia Dortmund (1.82×) over the country average.
Where do David Yurman fans live in Germany?
David Yurman fans in Germany are most concentrated in Bayern (reach 64,420), Baden-Württemberg (reach 40,752), and Hessen (reach 36,491). These three regions account for the largest share of the active audience.
What other brands do David Yurman fans also like?
Beyond David Yurman itself, the audience over-indexes on Clothing (2.14×), Borussia Dortmund (1.82×), Food and drink (1.78×), and Entertainment (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for David Yurman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.