Rascasse Audience Intelligence

David Yurman Target Market in Germany

A data profile of the people who buy, follow and care about David Yurman in Germany — modelled from more than twelve digital signal sources. David Yurman has an estimated audience of 254,557 people in Germany.

#14among Jewelry in Germany#2471among Brand in Germany#886in Fashion & Accessoires

The average David Yurman fan in Germany is 34.7 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include dB’s, Hobby shop, Clothing, with strongest over-indexing on dB’s (1.8× the country average).

Demographically, the David Yurman audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Luxury Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical David Yurman fan in Germany is more female, around 34.7 years old, with strong Luxury Orientation tendencies and a notable affinity for dB’s.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the David Yurman profile in Germany.

Audience size
255K
in Germany
Gender
64.5%♀
35.5% male
Age
34.7
average years
Country rank
#19428
Brand in Germany
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of David Yurman

64.5% are female, 35.5% are male, average age 34.7.

Fig. 02

Gender split

64.5%
Female
35.5%
Male
Demographic split for David Yurman audience in Germany
MetricValue
Female64.5%
Male35.5%
Average age34.7
Estimated audience size254,557
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the David Yurman audience in Germany
Age bracketShare%
16-1932%
20-2921%
30-3918%
40-4919%
50+11%
Fig. 04

Worldwide distribution

2.2%

of the worldwide David Yurman audience comes from Germany.

Worldwide audience distribution share by country for David Yurman
CountryShare
United States71.4%
Canada5.0%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the David Yurman audience in Germany is strongest.

Fig. 05

Top regions by affinity

David Yurman customers by region in Germany
#RegionReachAffinity×
01Berlin~20K1.78×
02Hessen~30K1.73×
03Hamburg~9K1.61×
04Bayern~60K1.48×
05Baden-Württemberg~40K1.14×
06Rheinland-Pfalz~10K1.05×
07Bremen~2K1.00×
08Schleswig-Holstein~8K0.93×
09Saarland~3K0.91×
10Nordrhein-Westfalen~50K0.86×
11Mecklenburg-Vorpommern~4K0.83×
12Niedersachsen~20K0.82×
13Brandenburg~6K0.81×
14Thüringen~5K0.81×
15Sachsen-Anhalt~5K0.80×
16Sachsen~9K0.73×
Fig. 06

Affinity by region

Affinity by region — David Yurman, Germany
0.73×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the David Yurman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for David Yurman audience
#·InterestCategoryAffinity×
01Hobby shopHome & Garden27.33×
02HermèsFashion & Accessoires2.92×
03Women's clothingFashion & Accessoires2.57×
04ClothingFashion & Accessoires2.14×
05InstagramInternet & Social Media1.95×
06ShoppingShopping1.87×
07DesignHome & Garden1.87×
08BeautyBeauty & Wellness1.87×
09Online shoppingShopping1.86×
10FIFA World CupSports1.83×
11dB’sMusic & Radio1.80×
12Arts and musicArts & Culture1.80×
13FoodFood & Beverages1.80×
14Food and drinkFood & Beverages1.78×
15EntertainmentMovies & TV1.78×
16SportsSports1.75×
17Consumer electronicsTechnology & Electronics1.75×
18GermanyTravel & Leisure1.74×
19ReadingLiterature1.74×
20MusicBusiness & Career1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the David Yurman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by David Yurman audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.26×
CreativityOPEN2.19×
Design AffinityPREMIUM2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by David Yurman audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.39×
Pet OwnershipJOY1.56×
ExtroversionTHRILL1.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is David Yurman's target market in Germany?

David Yurman's target market in Germany covers an estimated 254,557 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of David Yurman customers?

64.5% of the David Yurman audience are female, 35.5% are male, with an average age of 34.7 years.

03

Which brands do David Yurman fans like most?

David Yurman fans show strongest brand affinity for dB’s (1.8×), Hobby shop (27.33×), and Clothing (2.14×) over the country average.

04

Where do David Yurman fans live in Germany?

David Yurman fans in Germany are most concentrated in Bayern (reach ~60K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do David Yurman fans also like?

Beyond David Yurman itself, the audience over-indexes on Hobby shop (27.33×), Clothing (2.14×), Food and drink (1.78×), and Entertainment (1.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Jewelry audiences in Germany

See David Yurman audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for David Yurman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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