Glamira Audience in Germany
Glamira has an estimated audience of 387,358 people in Germany. 65.0% are female, 35.0% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Commercial property, Art jewelry, Gold as an investment, Real property, ICloud.
The average Glamira fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Commercial property, Art jewelry, Gold as an investment, with strongest over-indexing on Commercial property (19.96× the country average). Demographically, the Glamira audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Mindfulness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry
Demographics of Glamira fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 38.6 |
| Estimated audience size | 387,358 |
Audience persona
The typical Glamira fan in Germany is more female, around 38.6 years old, with strong Mindfulness tendencies and a notable affinity for Commercial property.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,814 | 1.11× |
| Bayern | 74,112 | 1.19× |
| Baden-Württemberg | 63,084 | 1.19× |
| Niedersachsen | 38,665 | 1.03× |
| Hessen | 31,238 | 1.06× |
| Rheinland-Pfalz | 20,740 | 1.07× |
| Sachsen | 17,493 | 0.92× |
| Berlin | 15,749 | 0.91× |
| Schleswig-Holstein | 13,789 | 0.99× |
| Brandenburg | 13,717 | 1.14× |
| Thüringen | 9,846 | 1× |
| Sachsen-Anhalt | 9,766 | 0.97× |
| Hamburg | 8,668 | 0.99× |
| Mecklenburg-Vorpommern | 6,390 | 0.86× |
| Saarland | 4,213 | 0.89× |
| Bremen | 2,256 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Commercial property | 19.96× | Business & Career |
| Art jewelry | 8.84× | Fashion & Accessoires |
| Gold as an investment | 35.7× | Business & Career |
| Real property | 4.94× | Home & Garden |
| ICloud | 4.43× | Technology & Electronics |
| Tagesschau | 1.73× | Movies & TV |
| Livemusic | 2.65× | Music & Radio |
| MarketWatch | 10.28× | Business & Career |
| Drop shipping | 2.39× | Shopping |
| Semi-detached | 4.53× | Home & Garden |
| Do it yourself (DIY) | 1.59× | Home & Garden |
| Ryanair | 1.8× | Travel & Leisure |
| Hermès | 1.88× | Fashion & Accessoires |
| Handmade jewelry | 2.91× | Fashion & Accessoires |
| ImmoScout24 | 1.64× | Home & Garden |
| Jewelry | 1.56× | Fashion & Accessoires |
| Coin collecting | 9.72× | Home & Garden |
| Ariana Grande | 3.36× | Music & Radio |
| Condominium | 4.16× | Home & Garden |
| Natural foods | 2.77× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.62 |
| Design Affinity | PREMIUM | 1.39 |
| Sustainability | BALANCE | 1.37 |
| Luxury Orientation | PREMIUM | 1.36 |
| Early Adopter Mentality | POWER | 1.32 |
| Career Orientation | POWER | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 26.4% |
| France | 8.5% |
| Italy | 6.0% |
See Glamira audiences in other countries
More Jewelry audiences in Germany
- Swarovski (3,891,556)
- Pandora (3,279,627)
- Purelei (3,236,785)
- Cartier (2,851,664)
- Tiffany & Co. (2,077,574)
Frequently asked questions
How many fans does Glamira have in Germany?
Glamira has an estimated audience of 387,358 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Glamira fans?
65.0% of Glamira fans are female, 35.0% are male, with an average age of 38.6 years.
Which brands do Glamira fans like most?
Glamira fans show strongest brand affinity for Commercial property (19.96×), Art jewelry (8.84×), and Gold as an investment (35.7×) over the country average.
Where do Glamira fans live in Germany?
Glamira fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,814), Bayern (reach 74,112), and Baden-Württemberg (reach 63,084). These three regions account for the largest share of the active audience.
What other brands do Glamira fans also like?
Beyond Glamira itself, the audience over-indexes on Art jewelry (8.84×), Gold as an investment (35.7×), Real property (4.94×), and ICloud (4.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Glamira. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.