Rascasse Audience Intelligence

Glamira Target Market in Germany

A data profile of the people who buy, follow and care about Glamira in Germany — modelled from more than twelve digital signal sources. Glamira has an estimated audience of 374,678 people in Germany.

#12among Jewelry in Germany#1880among Brand in Germany#694in Fashion & Accessoires

The average Glamira fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Commercial property, Gold as an investment, Art jewelry, with strongest over-indexing on Commercial property (25.72× the country average).

Demographically, the Glamira audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Mindfulness, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Glamira fan in Germany is more female, around 38.7 years old, with strong Mindfulness tendencies and a notable affinity for Commercial property.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Glamira profile in Germany.

Audience size
375K
in Germany
Gender
55.4%♀
44.6% male
Age
38.7
average years
Country rank
#14786
Brand in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Glamira

55.4% are female, 44.6% are male, average age 38.7.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Glamira audience in Germany
MetricValue
Female55.4%
Male44.6%
Average age38.7
Estimated audience size374,678
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Glamira audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4921%
50+19%
Fig. 04

Worldwide distribution

25.8%

of the worldwide Glamira audience comes from Germany.

Worldwide audience distribution share by country for Glamira
CountryShare
Germany25.8%
France7.6%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Glamira audience in Germany is strongest.

Fig. 05

Top regions by affinity

Glamira customers by region in Germany
#RegionReachAffinity×
01Bayern~70K1.17×
02Baden-Württemberg~60K1.17×
03Nordrhein-Westfalen~90K1.09×
04Brandenburg~10K1.08×
05Rheinland-Pfalz~20K1.06×
06Hessen~30K1.05×
07Thüringen~10K1.03×
08Niedersachsen~40K1.01×
09Schleswig-Holstein~10K0.99×
10Sachsen-Anhalt~10K0.99×
11Hamburg~8K0.98×
12Saarland~5K0.96×
13Sachsen~20K0.90×
14Mecklenburg-Vorpommern~7K0.90×
15Berlin~10K0.87×
16Bremen~3K0.82×
Fig. 06

Affinity by region

Affinity by region — Glamira, Germany
0.82×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Glamira audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Glamira audience
#·InterestCategoryAffinity×
01Gold as an investmentBusiness & Career70.08×
02Commercial propertyBusiness & Career25.72×
03MarketWatchBusiness & Career11.19×
04ACF FiorentinaSports10.59×
05Torino F.C.Sports10.59×
06Art jewelryFashion & Accessoires10.12×
07Ligue 1Sports3.52×
08Semi-detachedHome & Garden3.49×
09PandoraFashion & Accessoires3.44×
10Stock marketBusiness & Career3.12×
11NecklaceFashion & Accessoires3.04×
12Deutsche BankBusiness & Career2.76×
13Wedding ringFashion & Accessoires2.46×
14Engagement ringFashion & Accessoires2.44×
15KitchenHome & Garden2.02×
16Efficient energy useTechnology & Electronics1.85×
17HermèsFashion & Accessoires1.80×
18BankingBusiness & Career1.64×
19JewelryFashion & Accessoires1.54×
20NatureHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Glamira audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Glamira audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.29×
Quality AwarenessPREMIUM1.76×
Risk AppetiteTHRILL1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Glamira audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.03×
Sports ActivityPOWER1.04×
PatriotismCONSERVATISM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Glamira's target market in Germany?

Glamira's target market in Germany covers an estimated 374,678 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Glamira customers?

55.4% of the Glamira audience are female, 44.6% are male, with an average age of 38.7 years.

03

Which brands do Glamira fans like most?

Glamira fans show strongest brand affinity for Commercial property (25.72×), Gold as an investment (70.08×), and Art jewelry (10.12×) over the country average.

04

Where do Glamira fans live in Germany?

Glamira fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Glamira fans also like?

Beyond Glamira itself, the audience over-indexes on Gold as an investment (70.08×), Art jewelry (10.12×), MarketWatch (11.19×), and Deutsche Bank (2.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Jewelry audiences in Germany

See Glamira audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Glamira. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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