Jewellery chain Audience in Germany
Jewellery chain has an estimated audience of 406,989 people in Germany. 73.1% are female, 26.9% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Street One, British Museum, Gold-filled jewelry, My Name Necklace, Gold Jewelry.
The average Jewellery chain fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Street One, British Museum, Gold-filled jewelry, with strongest over-indexing on Street One (15.97× the country average). Demographically, the Jewellery chain audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Jewelry
Demographics of Jewellery chain fans
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 36.7 |
| Estimated audience size | 406,989 |
Audience persona
The typical Jewellery chain fan in Germany is more female, around 36.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Street One.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 110,087 | 1.24× |
| Bayern | 67,486 | 1.03× |
| Baden-Württemberg | 61,487 | 1.11× |
| Niedersachsen | 47,035 | 1.19× |
| Hessen | 31,504 | 1.02× |
| Rheinland-Pfalz | 21,103 | 1.03× |
| Sachsen | 17,776 | 0.89× |
| Berlin | 15,827 | 0.87× |
| Schleswig-Holstein | 13,997 | 0.96× |
| Brandenburg | 11,491 | 0.91× |
| Sachsen-Anhalt | 9,996 | 0.95× |
| Thüringen | 9,850 | 0.95× |
| Hamburg | 9,211 | 1× |
| Mecklenburg-Vorpommern | 6,735 | 0.87× |
| Saarland | 4,896 | 0.98× |
| Bremen | 3,517 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Street One | 15.97× | Fashion & Accessoires |
| British Museum | 19.36× | Arts & Culture |
| Gold-filled jewelry | 18.57× | Fashion & Accessoires |
| My Name Necklace | 15.42× | Fashion & Accessoires |
| Gold Jewelry | 18.22× | Fashion & Accessoires |
| ImmoScout24 | 2.68× | Home & Garden |
| Chain | 9.52× | Home & Garden |
| Deichmann | 2.74× | Shopping |
| Gemstone | 4.56× | Fashion & Accessoires |
| Ring (jewellery) | 4× | Fashion & Accessoires |
| Anklet | 16.03× | Fashion & Accessoires |
| Migros | 9.05× | Shopping |
| Art jewelry | 4.32× | Fashion & Accessoires |
| Pendant | 4.97× | Politics & Society |
| Earring | 3.39× | Fashion & Accessoires |
| Macy's | 22.17× | Shopping |
| Indian Jewelry | 29.05× | Fashion & Accessoires |
| Pandora | 3.87× | Fashion & Accessoires |
| Necklace | 3.67× | Fashion & Accessoires |
| Swarovski | 3.43× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.66 |
| Quality Awareness | PREMIUM | 1.62 |
| Sustainability | BALANCE | 1.61 |
| Mindfulness | BALANCE | 1.61 |
| Creativity | OPEN | 1.6 |
| Price Sensitivity | PREMIUM | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.4% |
| Germany | 8.8% |
| India | 7.9% |
See Jewellery chain audiences in other countries
More Jewelry audiences in Germany
- Swarovski (3,891,556)
- Pandora (3,279,627)
- Purelei (3,236,785)
- Cartier (2,851,664)
- Tiffany & Co. (2,077,574)
Frequently asked questions
How many fans does Jewellery chain have in Germany?
Jewellery chain has an estimated audience of 406,989 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jewellery chain fans?
73.1% of Jewellery chain fans are female, 26.9% are male, with an average age of 36.7 years.
Which brands do Jewellery chain fans like most?
Jewellery chain fans show strongest brand affinity for Street One (15.97×), British Museum (19.36×), and Gold-filled jewelry (18.57×) over the country average.
Where do Jewellery chain fans live in Germany?
Jewellery chain fans in Germany are most concentrated in Nordrhein-Westfalen (reach 110,087), Bayern (reach 67,486), and Baden-Württemberg (reach 61,487). These three regions account for the largest share of the active audience.
What other brands do Jewellery chain fans also like?
Beyond Jewellery chain itself, the audience over-indexes on British Museum (19.36×), Gold-filled jewelry (18.57×), My Name Necklace (15.42×), and Gold Jewelry (18.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jewellery chain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.