Rascasse Audience Intelligence

Jewellery chain Audience in Germany

A data profile of the people who buy, follow and care about Jewellery chain in Germany — modelled from more than twelve digital signal sources. Jewellery chain has an estimated audience of 406,989 people in Germany.

#11among Jewelry in Germany#5228among Topic in Germany#657in Fashion & Accessoires

The average Jewellery chain fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Street One, British Museum, Gold-filled jewelry, with strongest over-indexing on Street One (15.97× the country average).

Demographically, the Jewellery chain audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Extroversion, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jewellery chain fan in Germany is more female, around 36.7 years old, with strong Extroversion tendencies and a notable affinity for Street One.

Category: Fashion & Accessoires · Type: Topic · Subtype: Jewelry

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jewellery chain profile in Germany.

Audience size
407K
in Germany
Gender
73.1%♀
26.9% male
Age
36.7
average years
Country rank
#13836
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jewellery chain fans

73.1% are female, 26.9% are male, average age 36.7.

Fig. 02

Gender split

73.1%
Female
26.9%
Male
Demographic split for Jewellery chain audience in Germany
MetricValue
Female73.1%
Male26.9%
Average age36.7
Estimated audience size406,989
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Jewellery chain audience in Germany
Age bracketShare%
16-1925%
20-2920%
30-3921%
40-4920%
50+14%
Fig. 04

Worldwide distribution

8.8%

of the worldwide Jewellery chain audience comes from Germany.

Worldwide audience distribution share by country for Jewellery chain
CountryShare
United States33.4%
Germany8.8%
India7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jewellery chain audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jewellery chain fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.19×
02Niedersachsen~50K1.16×
03Baden-Württemberg~60K1.07×
04Rheinland-Pfalz~20K1.03×
05Bremen~4K1.03×
06Bayern~70K1.01×
07Hamburg~9K1.01×
08Saarland~5K1.01×
09Hessen~30K0.99×
10Thüringen~10K0.98×
11Schleswig-Holstein~10K0.97×
12Sachsen-Anhalt~10K0.97×
13Brandenburg~10K0.93×
14Mecklenburg-Vorpommern~7K0.91×
15Sachsen~20K0.90×
16Berlin~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Jewellery chain, Germany
0.84×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jewellery chain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jewellery chain audience
#·InterestCategoryAffinity×
01Indian JewelryFashion & Accessoires29.05×
02Macy'sShopping22.17×
03British MuseumArts & Culture19.36×
04Gold-filled jewelryFashion & Accessoires18.57×
05Gold JewelryFashion & Accessoires18.22×
06AnkletFashion & Accessoires16.03×
07Street OneFashion & Accessoires15.97×
08My Name NecklaceFashion & Accessoires15.42×
09ChainHome & Garden9.52×
10MigrosShopping9.05×
11PendantPolitics & Society4.97×
12GemstoneFashion & Accessoires4.56×
13Art jewelryFashion & Accessoires4.32×
14Ring (jewellery)Fashion & Accessoires4.00×
15PandoraFashion & Accessoires3.87×
16NecklaceFashion & Accessoires3.67×
17SwarovskiFashion & Accessoires3.43×
18EarringFashion & Accessoires3.39×
19DeichmannShopping2.74×
20ImmoScout24Home & Garden2.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jewellery chain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jewellery chain audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.43×
Luxury OrientationPREMIUM1.34×
CreativityOPEN1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jewellery chain audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
Need for SecurityCONSERVATISM0.73×
Career OrientationPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jewellery chain have in Germany?

Jewellery chain has an estimated audience of 406,989 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Jewellery chain fans?

73.1% of Jewellery chain fans are female, 26.9% are male, with an average age of 36.7 years.

03

Which brands do Jewellery chain fans like most?

Jewellery chain fans show strongest brand affinity for Street One (15.97×), British Museum (19.36×), and Gold-filled jewelry (18.57×) over the country average.

04

Where do Jewellery chain fans live in Germany?

Jewellery chain fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Jewellery chain fans also like?

Beyond Jewellery chain itself, the audience over-indexes on British Museum (19.36×), Gold-filled jewelry (18.57×), My Name Necklace (15.42×), and Gold Jewelry (18.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Jewelry audiences in Germany

See Jewellery chain audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jewellery chain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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