Rascasse Audience Intelligence

Gold Jewelry Audience in Germany

A data profile of the people who buy, follow and care about Gold Jewelry in Germany — modelled from more than twelve digital signal sources. Gold Jewelry has an estimated audience of 539,821 people in Germany.

#4484among Topic in Germany#551in Fashion & Accessoires

The average Gold Jewelry fan in Germany is 33.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gold-filled jewelry, Personalised Gifts, Tiffany & Co., with strongest over-indexing on Gold-filled jewelry (35.18× the country average).

Demographically, the Gold Jewelry audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Individualism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gold Jewelry fan in Germany is more female, around 33.0 years old, with strong Individualism tendencies and a notable affinity for Gold-filled jewelry.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gold Jewelry profile in Germany.

Audience size
540K
in Germany
Gender
80.0%♀
20.0% male
Age
33.0
average years
Country rank
#11028
Topic in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gold Jewelry fans

80.0% are female, 20.0% are male, average age 33.0.

Fig. 02

Gender split

80.0%
Female
20.0%
Male
Demographic split for Gold Jewelry audience in Germany
MetricValue
Female80.0%
Male20.0%
Average age33.0
Estimated audience size539,821
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Gold Jewelry audience in Germany
Age bracketShare%
16-1935%
20-2924%
30-3917%
40-4915%
50+10%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Gold Jewelry audience comes from Germany.

Worldwide audience distribution share by country for Gold Jewelry
CountryShare
India31.7%
United States17.0%
Japan10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gold Jewelry audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gold Jewelry fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.72×
02Hessen~60K1.57×
03Hamburg~20K1.27×
04Bayern~100K1.17×
05Nordrhein-Westfalen~100K1.05×
06Baden-Württemberg~80K1.05×
07Bremen~5K1.05×
08Rheinland-Pfalz~30K0.97×
09Saarland~6K0.94×
10Sachsen-Anhalt~10K0.90×
11Brandenburg~10K0.89×
12Thüringen~10K0.88×
13Schleswig-Holstein~20K0.87×
14Mecklenburg-Vorpommern~9K0.86×
15Niedersachsen~40K0.82×
16Sachsen~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Gold Jewelry, Germany
0.82×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gold Jewelry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gold Jewelry audience
#·InterestCategoryAffinity×
01Gold-filled jewelryFashion & Accessoires35.18×
02Jewellery chainFashion & Accessoires18.22×
03Goodwood Festival of SpeedSports17.52×
04John CleeseMovies & TV16.82×
05Monty PythonMovies & TV13.70×
06IpekyolShopping12.83×
07AllkpopMusic & Radio10.86×
08Personalised GiftsHome & Garden9.39×
09Tiffany & Co.Fashion & Accessoires8.29×
10Zara KidsFashion & Accessoires7.16×
11TrendsettersPolitics & Society6.97×
12CartierFashion & Accessoires5.20×
13SwarovskiFashion & Accessoires4.69×
14Artificial nailsBeauty & Wellness4.63×
15Crime fictionLiterature4.40×
16StradivariusShopping4.31×
17Unique GiftsShopping3.86×
18Tour de FranceSports3.66×
19AirbnbTravel & Leisure2.26×
20Women's clothingFashion & Accessoires2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gold Jewelry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gold Jewelry audience · What stands out
TraitClusterDeviationScore
IndividualismJOY4.16×
Luxury OrientationPREMIUM2.00×
TravellingTHRILL1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gold Jewelry audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.35×
DIY MentalityTHRILL0.45×
Need for SecurityCONSERVATISM0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gold Jewelry have in Germany?

Gold Jewelry has an estimated audience of 539,821 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gold Jewelry fans?

80.0% of Gold Jewelry fans are female, 20.0% are male, with an average age of 33.0 years.

03

Which brands do Gold Jewelry fans like most?

Gold Jewelry fans show strongest brand affinity for Gold-filled jewelry (35.18×), Personalised Gifts (9.39×), and Tiffany & Co. (8.29×) over the country average.

04

Where do Gold Jewelry fans live in Germany?

Gold Jewelry fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Gold Jewelry fans also like?

Beyond Gold Jewelry itself, the audience over-indexes on Personalised Gifts (9.39×), Tiffany & Co. (8.29×), Jewellery chain (18.22×), and Swarovski (4.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Gold Jewelry audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gold Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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