Gold Jewelry Audience in Germany
Gold Jewelry has an estimated audience of 539,821 people in Germany. 80.0% are female, 20.0% are male, average age 33.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Personalised Gifts, JACK & JONES, Livemusic, Allkpop, Steve Martin.
The average Gold Jewelry fan in Germany is 33.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Personalised Gifts, JACK & JONES, Livemusic, with strongest over-indexing on Personalised Gifts (12.01× the country average). Demographically, the Gold Jewelry audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Individualism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Gold Jewelry fans
| Metric | Value |
|---|---|
| Female | 80.0% |
| Male | 20.0% |
| Average age | 33.0 |
| Estimated audience size | 539,821 |
Audience persona
The typical Gold Jewelry fan in Germany is more female, around 33.0 years old, with strong Individualism tendencies and a notable affinity for Personalised Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 126,370 | 1.07× |
| Bayern | 108,691 | 1.25× |
| Baden-Württemberg | 78,647 | 1.07× |
| Hessen | 66,472 | 1.62× |
| Berlin | 47,276 | 1.96× |
| Niedersachsen | 40,015 | 0.76× |
| Rheinland-Pfalz | 24,984 | 0.92× |
| Sachsen | 19,514 | 0.74× |
| Hamburg | 18,072 | 1.48× |
| Schleswig-Holstein | 14,995 | 0.77× |
| Brandenburg | 13,341 | 0.8× |
| Sachsen-Anhalt | 10,281 | 0.74× |
| Thüringen | 9,316 | 0.68× |
| Mecklenburg-Vorpommern | 5,064 | 0.49× |
| Bremen | 4,764 | 1.03× |
| Saarland | 4,135 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Personalised Gifts | 12.01× | Home & Garden |
| JACK & JONES | 20× | Fashion & Accessoires |
| Livemusic | 3.95× | Music & Radio |
| Allkpop | 14.73× | Music & Radio |
| Steve Martin | 19.77× | Movies & TV |
| Art Collecting | 8.34× | Arts & Culture |
| Gold-filled jewelry | 12.24× | Fashion & Accessoires |
| Salvador Dalí | 10.4× | Arts & Culture |
| Property finder | 3.81× | Home & Garden |
| Handmade jewelry | 3.96× | Fashion & Accessoires |
| Haftbefehl | 4.61× | Music & Radio |
| TikTok | 1.71× | Internet & Social Media |
| Vegetable Gardening | 5.66× | Food & Beverages |
| Wedding videography | 5.2× | Kids & Family |
| Sister Act | 14.68× | Movies & TV |
| Flowering plant | 3.98× | Home & Garden |
| Goodwood Festival of Speed | 18.32× | Sports |
| Forrest Gump | 8.33× | Movies & TV |
| Pre-engagement ring | 26.47× | Fashion & Accessoires |
| Ken Follett | 11.7× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 4.1 |
| Luxury Orientation | PREMIUM | 2.01 |
| Creativity | OPEN | 1.59 |
| Travelling | THRILL | 1.59 |
| Urban Lifestyle | OPEN | 1.32 |
| Sports Activity | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 31.7% |
| United States | 17.0% |
| Japan | 10.1% |
See Gold Jewelry audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gold Jewelry have in Germany?
Gold Jewelry has an estimated audience of 539,821 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gold Jewelry fans?
80.0% of Gold Jewelry fans are female, 20.0% are male, with an average age of 33.0 years.
Which brands do Gold Jewelry fans like most?
Gold Jewelry fans show strongest brand affinity for Personalised Gifts (12.01×), JACK & JONES (20×), and Livemusic (3.95×) over the country average.
Where do Gold Jewelry fans live in Germany?
Gold Jewelry fans in Germany are most concentrated in Nordrhein-Westfalen (reach 126,370), Bayern (reach 108,691), and Baden-Württemberg (reach 78,647). These three regions account for the largest share of the active audience.
What other brands do Gold Jewelry fans also like?
Beyond Gold Jewelry itself, the audience over-indexes on JACK & JONES (20×), Livemusic (3.95×), Allkpop (14.73×), and Steve Martin (19.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gold Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.