A data profile of the people who buy, follow and care about Gold Jewelry in India — modelled from more than twelve digital signal sources. Gold Jewelry has an estimated audience of 4,063,446 people in India.
Gold Jewelry has an estimated audience of 4,063,446 people in India. 48.6% are female, 51.4% are male, average age 27.8. Top brand affinities: Superman, Do it yourself (DIY), Harry Potter, Chennai, Earring.
Top brand affinities include Superman, Do it yourself (DIY), Harry Potter, with strongest over-indexing on Superman (1.91× the country average).
Demographically, the Gold Jewelry audience skews balanced with an average age of 27.8, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality.
The typical Gold Jewelry fan in India is balanced, around 27.8 years old, with strong DIY Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the Gold Jewelry profile in India.
48.6% are female, 51.4% are male, average age 27.8.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 27.8 |
| Estimated audience size | 4,063,446 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 49% | |
| 20-29 | 28% | |
| 30-39 | 12% | |
| 40-49 | 7% | |
| 50+ | 4% |
of the worldwide Gold Jewelry audience comes from India.
| Country | Share |
|---|---|
| India | 31.7% |
| United States | 17.0% |
| Japan | 10.1% |
The strongest cross-interests of the Gold Jewelry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anti-aging cream | Beauty & Wellness | 3.04× | ||
| 02 | Art jewelry | Fashion & Accessoires | 2.67× | ||
| 03 | BTS | Music & Radio | 2.30× | ||
| 04 | Handmade jewelry | Fashion & Accessoires | 2.17× | ||
| 05 | Do it yourself (DIY) | Home & Garden | 2.12× | ||
| 06 | Wedding invitation | Home & Garden | 2.08× | ||
| 07 | Engagement ring | Fashion & Accessoires | 1.99× | ||
| 08 | Earring | Fashion & Accessoires | 1.98× | ||
| 09 | Superman | Movies & TV | 1.91× | ||
| 10 | Gemstone | Fashion & Accessoires | 1.91× | ||
| 11 | Embroidery | Home & Garden | 1.91× | ||
| 12 | Chennai | Travel & Leisure | 1.83× | ||
| 13 | Business class | Travel & Leisure | 1.82× | ||
| 14 | Amitabh Bachchan | Movies & TV | 1.81× | ||
| 15 | Pakistan national cricket team | Sports | 1.77× | ||
| 16 | Cash on delivery | Business & Career | 1.73× | ||
| 17 | Harry Potter | Movies & TV | 1.72× | ||
| 18 | Nutrient | Food & Beverages | 1.70× | ||
| 19 | England cricket team | Sports | 1.68× | ||
| 20 | Pakistan | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.85× | |
| Early Adopter Mentality | POWER | 1.76× | |
| Price Sensitivity | PREMIUM | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.50× | |
| Travelling | THRILL | 0.80× | |
| Social Media Usage | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Gold Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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